STRATEGIC MARKETING MANAGEMENT APPENDIX 15A MARKETING METRICS SUBMITTED TO: DR. ED QUIOCHO SUBMITTED BY: ARVIN CARLO P. SILAO Questions: 1. It measures relating to profitability include the margin on a unit of product and on products sold through different channels. a. Profitability Metrics c. Sales and Channel Metrics b. Pricing Metrics d. Customer Profitability Metrics 2. It incude measures of awareness‚ knowledge‚ beliefs‚ purchase intentions‚ loyalty‚ willingness to recommend‚ satisfaction
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SESSION 1: January 7‚ 2013 Basic elements in a strategy (resources that will be needed): 1. Time 2. Information (intel) 3. Power (manpower/materials/machines) – logistics Ex: decentralization Course objectives: * Develop a strategic frame of mind * Develop vision and mission statements and objectives * Formulate strategies * Identify critical issues * Manage organizational change and development * Identify and manage relevant ethical
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Assignment Two Answers Problem: 3-2 a. Find the optimal product mix? The optimal product mix is as in screenshot above‚ fields of Number to produce: Basic XP VXP 514.285714 1200 28.57143 b. If you round the values in the changing cells to the nearest integer‚ is the resulting solution still feasible? No‚ the rounded number of Product to Produce does not generate feasible solution. In order to obtain feasible solution close to optimal‚ we need to set a new Integer constraint on Number to Produce
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and I‚ as your consultant management accountant will like to enlighten you on the importance of a strategic management accountant in an organisation such as this. While Jessup limited is doing well‚ our operations have reached a stage where we need to better manage our accounting function. As you are unsure of the benefits of a strategic management accountant‚ I will be presenting a report to the board of directors to: a) Explain the key roles of a strategic management accountant in an advertising
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Axiata Group Berhad GROUP COMPANY SECRETARY SURYANI HUSSEIN (LS0009277) REGISTERED OFFICE Level 5‚ Axiata Centre‚ 9 Jalan Stesen Sentral 5 Kuala Lumpur Sentral‚ 50470 Kuala Lumpur‚ Malaysia Tel: +60 3 2263 8888 Fax: +60 3 2263 8903 WEBSITE: www.axiata.com Date of Incorporation: 12 June 1992 Corporate Profile Axiata is known as one of the main Asian telecommunication corporations with controlling the interests in mobile operators. This organization is providing telecom service in 8 Asian countries
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B399 Management Policy and Strategy Tutorial 1 Kent Ip OUHK Course Overview Textbook: Strategic Management and Competitive Advantage – Concepts and Cases‚ 4th edition‚ Barney and Hesterly‚ Pearson Part 1 The tools of Strategic Analysis (Chapter 1 – 3) Part 2 Business Level Strategies (Chapter 4 & 5) Part 3 Corporate Strategies (Chapter 6 – 11) Chapter 1 What is Strategy and the Strategic Management Process? 1.1 What is Strategy and the Strategic Management Process
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Strategic management process 1. Strategic Planning 2. Scenario Planning 3. Strategy as Planned Emergence Strategic Management Method to conceive and implement strategy Strategic Leadership Executive use of power to influence and direct others Steps to begin the strategic management process: 1. What do we want to accomplish? What is our vision? 2. How do we accomplish our goals? What is our Mission? 3. What guardrails do we put in place to act ethically and legally as we pursue our vision and mission
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STRATEGIC MANAGEMENT ACCOUNTING This report will attempt to explain what Strategic Management Accounting (SMA) is‚ how it developed‚ why Traditional Management Accounting (TMA) is not sufficient to provide information for strategic decisions and the difference between SMA and TMA. It will further outline some of the essential analytical tools or techniques in SMA such as Activity Based Costing (ABC) and the Balanced Scorecard (BSC). SMA is an extremely broad concept‚ so in order to give a bird’s
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DUBLIN IBSD COURSE: STRATEGIC CHANGE MANAGEMENT ASSIGNMENT BTEC PROFESSIONAL (LEVEL 7) SUBMITTED TO MR BISMARK TAMBI (LECTURER) BY MERCY KHEMBO QUESTION ONE: Examine how the content and process of change can affect its successful applicability. (Using a case study} QUESTION TWO: Models of change and strategic interventions offer a good approach to managing change. Discuss with at least three models and six strategic interventions to support your answer. DATE OF SUBMISSION
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Contents Question 1 Porter ’s generic strategies Page 3 Question 2 Components of a vision and mission statement Page 5 Question 3 Alternative strategies Page 10 Question 4 Value chain analysis‚ different functions of management Page 14 Question 5 Value of resources‚ the resource based view Page 20 Research / Bibliography Page 23 Question 1 Michael Porter is considered the mastermind of competitive strategies application. Starting in the early 1980s‚ he published
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