CRM in Indian retail sector K. Sarada madhavi ABSTRACT Retail is India ’s largest industry‚ accounting for over 10 per cent of the country ’s GDP and around eight per cent of the employment. It is one of the most dynamic and fast paced industries with several players entering the market. The growing middle class‚ who has a substantial disposal income in hand‚ constitutes the largest shoppers ’ segment in India. Its consumer behaviour
Premium Customer relationship management Retailing Sales
Management (CRM) --Business policy and strategic management --Business Statistics --Marketing Research Contact information 聯系方式 Office: A425 Tel: 8897-2041 Email: ydshi@must.edu.mo Mon./Wed. 14:30-16:30 (by appointment) 2 Shi Yong Dong 石永東 Assistant Professor‚ Ph.D. How to download PPT 下載課件 --ftp://ftp.must.edu.mo/ --Username: ydshi_stu Password: 1234 3 Goal of First Class Course orientation --Textbook & References --Schedule --Requirements What is CRM? --the Definition of CRM --the
Premium Customer relationship management
Title: DM Drogerie Markt and CRM Company – brief description Dm drogerie markt owns and operates drug stores. The company was founded in 1976 and is based in Wels‚ Austria. It is one of the biggest drug stores in central and eastern Europe. Nowadays there are more than 2.500 stores in 11 countries around Europe. There are more than 369.000 employees all together. There are about 70 stores opened in Slovenia. Their offer encompasses: beauty‚ health‚ baby‚ photography and household products.
Premium Mobile phone Device
Z-Wing CRM Design Laura Facino CIS/568 March 4‚ 2013 Dr. Gayle Grant Z-Wing CRM Design Z-Wing is a $60 billion dollar company which commands 50% of the airline business with three types of commercial airplanes which offer an internet/intranet service. With ten service centers around the world‚ Z-Wing is a powerful international force and Chairman Aaron Weiss would like to remain the majority presence over competition Janssen. In order to stay ahead‚ it has been determined that Z-Wing needs
Premium Customer relationship management Customer service Marketing
1) The marketing department can use the operational CRM technologies of a list generator‚ campaign management and cross-selling and up-selling. List generators compile customer information from a variety of sources and segment the information for different marketing campaigns. List generators provide the marketing department with a solid understanding of the type of customer it needs to target for marketing campaigns. Campaign management systems guide users through marketing campaigns performing
Premium Customer relationship management Customer service
IFAD Enabling poor rural people to over come poverty Republic of Uganda Area-Based Agricultural Modernization Programme PROJECT PERFORMANCE ASSESSMENT Enabling poor rural people to over come poverty International Fund for Agricultural Development Via Paolo di Dono‚ 44 00142 Rome‚ Italy Tel: +39 06 54591 Fax: +39 06 5043463 E-mail: evaluation@ifad.org www.ifad.org/evaluation February 2012 Independent Office of Evaluation of IFAD Republic of Uganda Area-Based Agricultural
Premium Agriculture Poverty Infrastructure
AN INVESTIGATION INTO THE IMPACT OF SOCIAL MEDIA ON BRAND PERCEPTIONS: THE CASE STUDY OF ESTÉE LAUDER DISSERTATION By PALESA MAHLOELE Presented in partial fulfilment of the requirements for the degree of MSc Marketing University of Wales APRIL 2011 ABSTRACT Social media has evolved through many generations and eras‚ it has been defined in various ways by different authors‚ researchers as well as academia. Some argue that it stems from the very early
Premium Social network service Facebook Social media
Exporting PMA/CRM software package into Russian Federation by BTS Software Pty Ltd Strategic export marketing plan – Situation Analysis Executive summary BTS Software Pty Ltd is an Australian software company developing innovative state-of-the-art products. The latest product released by the company is BTS Software-PMA a Process Mapping software tool targeted at the banking industry. The product is relatively easy to implement and can be customized by non-technical staff. Additionally
Premium Application software System software Marketing
Customer Relationship Management by Maruti Suzuki India Ltd. About Company: Maruti Suzuki India Ltd. is one of India’s leading four-wheeler automobile manufacturers and the market leader in the car segment‚ both in terms of volume of vehicles sold and revenue earned. Suzuki Motor Corporation of Japan holds a majority stake in the company. It was the first company in India to mass-produce and sell more than a million cars. The company headquarter is in Gurgaon‚ Haryana (near Delhi). More than
Premium Suzuki Maruti Suzuki
Content Analysis Research Methods Joanna Blanco-Velo What is content analysis? “…a systematic‚ replicable technique for compressing many words of text into fewer content categories based on explicit rules of coding .” (Berelson‚1952) "any technique for making inferences by objectively and systematically identifying specified characteristics of messages" Holsti (1969) not restricted to the domain of textual analysis‚ but may be applied to other areas Forms of content analysis • Quantitative
Premium Fashion Scientific method Qualitative research