CASE STUDY THORNTONS PLC Introduction In September 2003 Thorntons‚ the Uk’s largest manufacturer and retailer of specialist chocolates‚ completed a three-year planning period aimed at achieving a turnaround in the company’s performance. While company turnover had been increased to £167m (= €250m) providing Thorntons with an 8 percent share of its core market‚ boxed chocolates‚ profit after tax had declined to the lowest level for seven years (Exhibit 1). During that time Thorntons had
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position in a nearby sugar mill.Until the age of 15 he studied at the Gang BakshKanodiya High School in Sahpur and then joined junior college at Allahabad‚ about three hundred kilometersaway.He was admitted to the Civil Engineering Department of IIT Kanpur in 1990‚graduated in 1994. Subsequently‚ he did his M. Tech (Civil Engg.) from Indian Institute of Technology (BHU) Varanasi. In July 2002 he was employed by the National Highway Authority of India (NHAI). Dubey became the Assistant Project Manager
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Trebor Bassett (CTB) is the confectionery division of the company‚ which holds a large stake in the three key confectionery areas – sugar‚ gum and chocolate. CTB’s key brand in the chocolate market is Dairy Milk. This acquisition has helped Cadbury as well as Kraft Foods by increasing their economies of scale as well as bring out more options to customers. Cadbury Ltd operates in both the chocolate and sugar confectionery markets. It manufactures branded confectionery and beverages‚ including the
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for both premium and mass consumption segments. ABC Foods exports 50 percent of its products to 13 countries across the world. Established a decade ago‚ the company presently commands sixth position in the domestic dairy product and chocolate confectionery market. Our Mission Our Roadmap starts with our enduring mission. It states our purpose as an enterprise. Our mission provides the standards against which we weigh our actions and decisions in assessing our performance. Our mission is • To provide
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understand the overall chocolate industry in India. * To know the challenges and opportunities. INTRODUCTION * Indian chocolates industry is growing at a rapidly18-20% per annum. * Cadbury ’s occupy about 72% of the chocolate/confectionery market with Dairy Milk‚ Five Star‚ Perk‚ Gems * The organized sector in chocolates constitutes 40%.Chocolate consumption in India is low‚ per capita consumption in urban India is estimated at about 250g compared to 8-10 kg in Switzerland.
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Chinese Passenger Shopper Research 2012 Garry Stasiulevicuis Counter Intelligence Retail Ltd Singapore Show Monday 14th May 2012 TFWA Chinese Passenger Shopper Research 2012 Copyright © Counter Intelligence Retail 2012 COUNTER INTELLIGENCE RETAIL UK based dedicated TR agency… • Category development and market intelligence • 150‚000 interviews
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First of all ‚ Cadbury should increase in market potential of developing counties. Especially expand into the emerging markets of Nigeria ‚China and Russia‚ based on their growing populations‚ increasing consumer wealth and increasing demand for confectionery products. So that It would be a potential market for Cadbury. Moreover ‚ based on their strong brand name ‚ Cadbury can try doing different types of businesses like innovatively doing Co-Brand Marketing with other brand industries . Ingredient
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Pradesh Technical University Lucknow) Year of Passing: June 2012 % Marks: 76.2% (IST Honors) ACADAMIC QUALIFICATION Exam | Institute | % Marks | Division | Year | Intermediate | Chitra Inter College Kanpur | 79 | Ist Honors | 2007 | High School | S.J.Vidya Niketan Kanpur | 78 | Ist Honors | 2005 | INDUSTRIAL EXPERIENCE Presently Working With RSPL Ltd Greater Noida (Formerly Known as Ghari Detergent) Company Profile: Rohit Surfactants Private Limited was established in the
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Product Selected: Sweets Brand Selected: 1.Haldiram - National Brand 2.Thaggu Ke Laddu - Local Brand (Limited to Kanpur) Company Overview: HALDIRAM The company was started in 1941 in Bikaner‚ Rajasthan by Shri Gangabisanji Agrawal alias Haldiram Agrawal . The brand name ’Haldiram Bhujiawala’ was introduced during pre-partition era -1941. The group comprises three companies: (i)HMCL - Delhi based opened in 1983 for Northern region. (ii)Haldiram Foods International Ltd - Nagpur based setup
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company only has 8000 employees‚ still they has a strong financial base – that leads to develop a debt free financial base that would make them has a strong position to expand their market segmentation. In fact the company exists in the top 10 confectionery manufacturers in such developed regional markets as well in huge number of countries. Because of this Lindt serves as a major player in premium chocolate industry and influence the market. Through good publicity in health benefits of dark chocolates
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