"Ikea and blue ocean strategy" Essays and Research Papers

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    The Ocean Ranger

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    The Ocean Ranger The Ocean Ranger was an offshore exploration oil drilling platform that sank in Canadian waters 315 kilometres southeast from St. John’s Newfoundland‚ on the Grand Banks of Newfoundland on February 15‚ 1982‚ with 84 crewmembers onboard. The Ocean Ranger was the largest semi-submersible‚ offshore exploration‚ oil drilling platform of the day. Built in 1976 by Japan’s Mitsubishi Heavy Industries‚ it operated off the coasts of Alaska‚ New Jersey‚ Ireland‚ and in November 1980 moved

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    Ocean and Resources

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    Seas and oceans provide various types of resources to human beings and habitats to numerous species of plants and animals. They play very important roles in the economy of a nation and its people. Still‚ the marine and coastal ecosystems are under severe stress due to human activities. Ocean Resources The ocean is one of Earth ’s most valuable natural resources. It provides food in the form of fish and shellfish—about 200 billion pounds are caught each year. It ’s used for transportation—both travel

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    Marketing Mix of Ikea

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    Price IKEA’s strategy is based on cost leadership.   Across markets where it currently has a presence‚ products are sold at low prices.   Prices are 30 to 50% lower than competing products.   Price variations are only a result of fluctuations in exchange rates.   This penetration pricing enables IKEA to gain significant market share.   Low prices are a result of large-quantity purchasing‚ low-cost logistics‚ store location in suburban areas and a DIY approach to marketing.   IKEA also benefits

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    Imagine being a little kid‚ playing in the ocean. All the waves are crashing and you are jumping over them. Suddenly‚ you see a large amount of trash‚ beer bottles‚ plastic containers‚ and strings that hold all of it together. You remove the trash from the ocean and put it into a trashcan. By this small task‚ you have supported the sustainability of the ocean. “Sustainability is ensuring that critical social‚ economic‚ and ecological processes are maintained in a way so that both the short and long-term

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    Ocean Currents

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    Ocean Current and Global Weather The ocean is the largest habitat for life on earth‚ and is vital to the land habitats as well. The ocean regulates the earth’s weather patterns. The main force influencing global climate is the solar energy of the fun. Because the earth is a sphere its surface is not heated equally by incoming solar energy. The equatorial areas receive more sunlight while the poles receive less because sunlight strikes at an oblique angle so much of the sunlight are reflected away

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    IKEA Case Study

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    IKEA Case Study BY: MARGARET NICHOLSON February 8‚ 2015 Keller Graduate School Professor: Timothy Schauer Course: MKTG-522-20775 Marketing Management Analysis of the Current Situation Strengths Weaknesses -There are a number of competitors who have low priced furniture to sell to buyers. Some competition like Walmart is cheaper than IKEA‚ but furniture packaged is not high quality. - There are a number of competitors. -Difficult establishing stores in new cities. -Stay with today’s trends

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    Ocean currents

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    Part 1: 1. Describe four factors that influence ocean currents. There are many factors that influence ocean currents‚ four of the factors would be planet rotation‚ wind‚ density of water‚ and gravitation. Planet rotation causes the currents to move clockwise in the northern hemisphere and counter clockwise in the southern hemisphere. Wind blows on the surface of the ocean therefore pushing the water in the direction of the wind. Different densities in the water can cause currents to form and move

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    Case study Ikea

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    IKEA CASE STUDY Ikea is a multinational company that grew from a small activity to the leader of the low price furniture market. Their success is not only determined by a lean supply chain and business know how but also by the loyalty of its customers. The company’s strategy to approach the consumers is to study their needs and likes to be able to offer the best possible product. As the case describes‚ IKEA‚ adapts its products depending on needs and preferences of different country customers. For

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    Ocean Park

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    Opened in 1977‚ Ocean Park Hong Kong is one of Hong Kong’s favourite attractions‚ featuring rides‚ exhibits and conservation facilities. Ocean Park is located on the southern side of Hong Kong Island‚ covering more than 870‚000 square metres of land. There are three attraction areas‚ which are the Lowland‚ the Headland and Tai Shue Wan. The three areas are connected by a cable car‚ outdoor escalator which is the second longest in the world and Ocean Express. Aqua City Ocean Park’s Aqua City

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    Ocean Carriers

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    Ocean Carrier Case Study Summary In order to accept the recently submitted leasing contract proposal‚ Ocean Carriers would have to purchase a new ship. The purchasing of a new ship is a considerable investment. We have analyzed whether or not Ocean Carriers should make this investment using Free Cash Flow and Net Present Value (NPV) analysis. Given the details of the contract‚ the forecasted daily time charter rates‚ and the costs data; we have concluded that Ocean Carriers should not accept

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