L’Oréal Brandstorm: Brand development plan On behalf of the University of Amsterdam Name K. janssen Name C.Kock Name F. Boer Course Branding Date 20 maart 2015 Word count x Outline Case study 1 1. Introduction‚ Lancôme in to the travel retail industry..............................................3 2. Lancôme.....................................………………………………….…….……........4 2.1. Lancôme’s target group.................... …….....……
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items with changes in flavors‚ sizes‚ and different ingredients in the same product category under the same name brand. Line extensions are a way to increase market share by introducing additional items in the same category from the already reputable brand name. The paper examines the target populations‚ the purpose for seeking line extensions‚ the appropriate timing of launching a brand extension‚ and the success and failures of such ventures. This paper will illuminate several components for adding
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Product and Brand Decisions Basic Product Concepts -A product is a good‚ service‚ or idea -Tangible Attributes‚ you can touch it -Intangible Attributes‚ feeling you have from it -Product Classification -Consumer goods -Industrial goods Product Types -Buyer orientation -Amount of effort expended on purchase -Convenience-Gum @ a convenience store -Preference- You know what you like and what you want to get -Shopping -Specialty- anything
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EXECUTIVE SUMMARY: This project is performed at ACC concrete ltd‚ Bangalore. The project focuses on studying the effect of brand image on ACC concrete mix. This project will show ACC concrete ltd an insight into the market and try to find the major factors expected by the consumer while purchasing concrete. In this project descriptive research have been used and observe how brand image of ACC has influenced people to purchase concrete products from this company. Concrete is a mixer of aggregate‚ cement
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Industrialized process b. Price based on competition c. Communication d. Perfumes & cosmetics‚ accessories The greater the inaccessibility‚ the greater the desire. Managing luxury brands = managing desirability Luxury derives from “lux” = light: the brand expresses the aura (the light) of the creator Charismatic persona: the brand founder or the artistic director who designs the products Maintaining the aura: By mythologizing the founders (e.g. in boutiques‚ through digital media) Through luxury flagship
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crunchy taste). The brands have different tastes and will appeal to different target segments (though the target segment is one which may have already been exposed to these brands during visits abroad). These brands have been introduced in metros in upmarket stores which sell brands bears the label "lmported by Nestle India Ltd." indicating that they may be better than smuggled ones (which may be stale). Question : 1 Suggest suitable media /media vehicles for promoting these brands. Give reasons
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there is a profitable opportunity to offer detergent powder to low-income customers living in Northeast Brazil and capture market share in a high-margin‚ high-growth market. We recommend that the firm keeps the existing brands but deploy a horizontal extension of the Campeiro brand - adding better scent / softness and utilizing specialty distribution network‚ thereby marginalizing Invicto‚ an inferior but better-known competitor. Situation Overview NE Brazil has long lagged behind the rest
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MMK380 Brand Management Unit Chair: Kerrie Bridson Due Date: December 10‚ 2012 T3 2012 Assignment 1 Report Brand History and Background Group 9 Derek Li 211275711 Qianqian Zhang 900423277 Shi Xu 210054736 Tan Hong Phuc Truong 210055939 MMK380 Brand Management Unit Chair: Kerrie Bridson Due Date: December 10‚ 2012 T3 2012 Assignment 1 Report Brand History and Background Group 9 Derek Li
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tailored to its function or area. Using different brand names prevents the company from creating a corporate structure and a sense of unity within the work force. As a result‚ SCPT has no clear mission or vision towards the future success of the company. Furthermore‚ employees feel that SCPT’s brand name does not adequately represent the appropriate image it would like to portray to its industry. Also‚ employees believe that a successful brand image originates from the parent company‚ thereby
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1. What is a brand? Why does Unilever want fewer of them? How did Unilever reorganize its brand management organization to position its newly created umbrella brands for success? [10 Points] A Brand can be a name‚ symbol‚ sign etc. intended to identify your goods and service by the target audience. A brand is unique and differentiates you from your competitors. To get a brand into the customers mind needs a lot of marketing efforts. Furthermore you need to establish brand equity to provide value
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