Company Profile In 1929‚ Parle had started its operations as a manufacturer of candies and toffees in suburban Mumbai in Western India. A decade later‚ it diversified into making biscuits. Having already established a reputation for quality‚ the Parle brand name grew in strength with this diversification. The company had 35 percent share of total biscuit market in India and 15 per cent share of the total confectionary market in India. Many of the Parle‟s products were perceived as offering good value
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Thus Samsung as a company ahs come a long way of building its brand from being a not so well known brand to a brand that produces different products and as of May‚ 20015‚ Samsung is the World’s 11th most successful brand with a market cap of $195.89 Billion consisting of 235‚999
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................................................ 10 EXAMPLES: .............................................................................................................................................. 11 American Express‚ Kingfisher launch co-brand credit card ....................................................................... 11 ICICI AND
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Surf Excel Brand Management 12/18/2012 Shikhar Mehra MBA Tech (Marketing) Roll No. 364 Brand Management Table of Contents Introduction .................................................................................................................................................. 2 Brand Mission ............................................................................................................................................... 3 Brand Vision .................................
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century‚ a demand of the coffee and tea is ever-increasing in complexity due to the new life style of modern people. People become more particular in choosing the coffee brand. Buyers hence may have to mainly rely on the brand image and the reputation of the manufacturers in order to simplify their purchase decisions. In addition to brand image‚ there are other factors that contribute to consumer purchase decision-making such as price of the products‚ servicescape and so on. Through the identification
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MARKETING PROJECT Prof. Kiran Sharma MARKETING PROJECT Prof. Kiran Sharma INSTANT SNACKS INSTANT SNACKS By- Anuraag Boob Richa Garg Sohail Jain Priyal Shah Saurabh Sharma Ruchi Vyas INDIAN SNACKS INDUSTRY Snacks are a part of Consumer Convenience/ Packaged Foods segment. Snack is described as a Small quantity of food eaten between meals or in place of a meal. Snack food
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image which is the prime goal of an organization. It is a process of training the employees and makes them understand their responsibilities and their duties with proper motivational factors to reach and build good brand image of the organization with customers. The employee brand is the image presented to an organization’s customers and other relevant stakeholders through its employees. The employee branding process is predicated on achieving and maintaining message consistency throughout the
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Nestle Refrigerated Foods: Contadina Pasta & Pizza Case Brief: After the great success of Nestle Refrigerated Food Company (NRFC) product Contadina pasta and sauces‚ NRFC was thinking to grab the growth opportunity through brand extension of Contadina. As in case Cunliffe stated “Contadina became the market leader in refrigerated pasta and sauces‚ but to continue our rapid growth‚ we need other new product opportunities” NRFC had established certain guideline steps that might help them a
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standardisation and adaptation in its brand architecture and distribution channels. Its branding policies have made way for its accomplishing market dominance. ASOS approaches the market with a faultless differentiation technique through its unique services and product categorisation. It gives its customers an inimitable shopping experience with its ingenious website design. Analysing the 4 p’s marketing mix and critically absorbing the SWOT analysis‚ the brand can ascertain its current market position
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“Effectiveness of Brand Extension in Personal Care Product: A Case Study on Dove of Unilever.” 1.0 Background of the Study Brand is perceived to be in important intangible asset for company which gives company a cutting edge in product market through positioning in consumer mind. To leverage on success of brand‚ companies go for brand extension which is offering different new product in the same brand name. Such brand strategy is intended to be pursued to save cost of launching new brand‚ to minimize
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