achieve company’s business objectives. Some examples of information technologies include mobile computer devices such as PDAs as well as online banking software. Information technology can be thought of essentially as a way of implementation and management of computer information systems. Information system is a computerized set of interrelated tools and procedures that collect and store data‚ and produce information. Main function of the information system is transforming the data into meaningful
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their technology works (McGregor 2005). The essential systems that Netflix uses are the following: supply chain management systems and customer relationships management systems. Customer Relationship Management Systems Netflix uses customer relationship management (CRM) systems to serve customers more efficiently. CRM systems discover the needs‚ wants‚ and behaviors of the customers. This information is then placed in a data warehouse and then analyzed by the CRM system. The goal of having CRM
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Customer Relationship Management at Maruti Suzuki Submitted on 20-Feb-2012 Group#08 (Section B) Basu Agarwal Bikram Satapathy Saloni Goel Shruti Mishra Srinivas Dhenuvukonda Great Lakes Institute of Management‚ Chennai (FT12416) (FT12417) (FT12455) (FT12462) (FT12467) 1 Index Page 1.0 Introduction 3 2.0 Various Technologies at Maruti Suzuki 4 Level of CRM 3.0 5 3.1 Data base 5 3.2. Direct marketing-Data analysis 6 3.3 Cross-selling
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infrastructure as a service: customers use processing‚ storage‚ networking‚ and other computing resources from cloud service providers to run their information systems. * Cloud platform as a service: customers use infrastructure and programming tools hosted by the service provider to develop their own applications. * Cloud software as a service: customers use software hosted by the vendor. 2) What is customer relationship management? Customer relationship management systems enable a business
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BRO CRM 11-03-2002 12:54 Pagina 1 CUSTOMER RELATIONSHIP MANAGEMENT WHITE PAPER AO 02006 BRO CRM 11-03-2002 12:55 Pagina 2 Customer Relationship Management Executive summary Customer Relationship Management (CRM) is a business philosophy which provides a vision for the way your company wants to deal with your customers. To deliver that vision‚ you need a CRM strategy which gives shape to your sales‚ marketing‚ customer service and data analysis activities. For
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REPORT ON VIDEOCON MIS (GENESIS) Submitted to School of Management Studies for the partial fulfilment of the degree of Master of Business Administration Session 2013-2014 SUBMITTED TO SUBMITTED BY Dr. SAHIL RAJ MANRAJ SINGH Asst. Professor Roll No. 120426027 MBA I (A) SCHOOL OF MANAGEMENT STUDIES PUNJABI UNIVERSITY‚ PATIALA ACKNOWLEDGEMENT A formal statement of acknowledgment is hardly sufficient to express my gratitude
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products and exceptional customer-focused service. To be able to meet with intense competition in the fast food industries. To provide her
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Introduction to CRM Air Asia is using Customer Relationship Management (CRM) as their performance measurement system. This performance measurement system is putting customer at the heart of the business. It satisfies the customer needs and wants. It is strategy and process of acquiring‚ retaining‚ and partnering with selective customer to create superior value for company and the customer. This will then increase the shareholders wealth and company value in the long term. According to the Chairman
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More than Data Warehouse- An insight to Customer Information Ritu Aggrawal – agg_ritu@rediffmail.com Deepshikha Kalra -deepshikha_ishan@yahoo.co.in working with MERI affiliated to GGSIPU‚ Delhi ABSTRACT The business requirements of an enterprise are constantly changing and the changes are coming at an exponential rate. Like advances in Information Technology have helped companies to quickly match competition. As a result‚ product quality and cost are no longer significant competitive
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mediated information exchanges between an organization and its external stakeholders‟ • Examples: – Buying books online (transactional) – Selecting a car online (informational) – Interacting with brand online (relationship building / experiential‚ e.g. www.tango.com) – Asking a customer service query‚ e.g. www.easyJet.com •5 The distinction between buy-side and sell-side e-commerce The distinction between buy-side and sell-side e-commerce •6 Activity – drivers and barriers to adoption
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