and about customers can be gathered and analyzed by the e-service provider‚ and used as the basis for the customization of the service that the organization offers to the customer. In addition‚ the online service experience integrates service delivery and marketing communications‚ both of which are achieved through exchange of information (Ghosh et al.‚ 2004). Service quality has been recognised as having the potential to deliver strategic benefits‚ such as improved customer retention rates‚ whilst
Premium Customer service Marketing Customer satisfaction
a group of passionate‚ innovative‚ relentless individuals‚ who are constantly striving to provide a wholesome online shopping experience to the customer. Our focus is to use technology to its fullest so that the customer satisfaction we offer is consistently considered the best. Our core values are based around some critical components: 1. Customer Obsession 2. Ownership 3. Impact 4. Honesty 5. Selflessness 6. Communication 7. Innovation History Flipkart was founded in 2007
Premium Electronic commerce Customer service Customer
Customer Retention: With Special Reference to Telecommunication Industry in Sri Lanka K. A. Silva Lanka Com Services (Pvt) Limited‚ Colombo‚ Sri Lanka S. T. W. S. Yapa Department of Decision sciences‚ University of Sri Jayewardenepura‚ Nugegoda‚ Sri Lanka samanyapa@sjp.ac.lk ABSTRACT The landscape of the telecommunication industry in Sri Lanka has been changed drastically since the deregulation of telecommunication sector in early 1990s. Number of service providers has been increased
Premium Marketing Telecommunication Customer relationship management
IKEA Consumer Behavior Analysis Consumer behavior Contents Executive Summary 1 Company Background 1 Objective and Focus of This Study 2 Methodology 2 Findings 2 * Perception 3 * Buying theory 4 * Learning theory 6 * Motivation 7 * Attitude 8 * Reference group and social media 9 * Gender 10 * Social class 11 * Subculture 12 * Culture 13 Interesting Findings 13 Marketing Implication 16 References 19 Executive Summary IKEA was chosen
Premium Social class IKEA
ABSTRACT CRM (Customer Relationship Management) is an integrated approach to identifying‚ acquiring‚ retaining and delighting customers. The purpose of this thesis is to analyze the impact of Customer Relationship Management Process on Customer Retention with reference to Banking Sector. We describe the objectives of Customer Relationship Management (CRM) in Customer Retention which is very important for the survival of companies in today’s competitive environment. CRM helps organizations maximize
Premium Customer relationship management Marketing
Why Customer Retention Is So Important Good customer retention is vital to any organization because a slight reduction (5%) in the customer defection rate has a disproportionately positive effect on profitability (depending on the cost of acquisition‚ ranging between 25 and 80 %!). Companies with high retention also grow faster. However‚ customers can only be retained if they are loyal and motivated to resist competition. When customers are merely satisfied with the service they receive they may
Premium Customer service Customer relationship management Psychology
the follow up work and at last coming up with a printed format of the enquiry reply form to assist the marketing team Project 3: The third project was again in The Forum Mall and this time it was to increase the loyalty of the customers via face book by conducting many contests etc. on the other side the in house brands would get a free space for their promotions in return to the free gift vouchers. Convincing the brands to take part in this program is also part of it.
Premium Population growth
Loyalty Programs play a significant role in a company’s customer retention plan. They help motivate consumers in choosing a company over their competitors by offering monetary rewards or special treatment rewards to loyal consumers. Loyalty Programs were first introduced to Canadians in 1958 when A.J. Billes decided to boost gas bar business by giving away Canadian Tire ’Money ’. (Canadian Tire Corporation‚ 2010). Canadian Tire ‘Money’ is still a very successful loyalty program that millions of
Premium Marketing
7 C’s of Customer Retention Checklist 1. Caring Attitude Projecting a caring attitude through: tone of voice use of pleasantries (please‚ thank you) smile projection empathy language (minimal use of industry jargon) taking ownership going the “extra mile” on behalf of customer 2. Customized Practices Definition of customizing: treating customers as individuals at all points of interaction making exceptions to policies/procedures to meet individual customer needs empowering
Premium Marketing management Marketing Sales
Social Sciences Research (JBM&SSR) Volume 3‚ No.11‚ November 2014 ISSN No: 2319-5614 Customer Retention Strategy An Empirical Study In Insurance Sector Dr. Biswamohan Dash‚ Assistant Professor‚ DRIEMS‚ Cuttack‚ Odisha‚ India Mr. Bibekananda Mohanty‚ Assistant Professor‚ DRIEMS‚ Cuttack‚ Odisha‚ India Dr.Sabyasachi Das‚ lecturer‚ Utkal University‚ Odisha‚ India Abstract This research study is based on impact of customer relationship management practices on insurance sector in Odisha market. The research
Premium Customer relationship management