ABSTRACT | 2 | 2 | INTRODUCTION TO E-COMMERCE | 2 | 3 | APPROACH OF ANALYSIS | 4 | 4 | SITUATION ANALYSIS | 5 | 5 | COMPETITOR ANALYSIS | 13 | 6 | CONSUMER BEHAVIOUR | 19 | 7 | SEGMENTATION‚ TARGETING‚ POSITIONING | 23 | 8 | ANSOFF MATRIX | 24 | 9 | BRAND BUILDING | 26 | 10 | SWOT ANALYSIS | 29 | 11 | FUTURE MARKETING STRATEGY | 30 | ABSTRACT The paper includes detailed analysis of the strategic and marketing plan of Flipkart for its operations within the e-retailing industry. Detailed macro
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Social Business Networking and E-Commerce BUS 352 e-Business December 10‚ 2012 Social networking websites have become most hyped phenomenon‚ be the site formed for the purpose of recreational social networking or for businesses or business professionals networking. In this particular assignment though‚ we will discuss about the social networking site that is formed for business professionals. We will discuss the elements and concepts pertaining to that social networking website that played
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BT8902 – E-Commerce – 4 Credits (Book ID: B1186) Assignment Set (60 Marks) Answer all questions 6x10 = 60 1. Explain the different activities carried out on E–Commerce‚ with appropriate examples. The core activities that are carried out on Electronic Commerce are: a) Buying and selling of products b) Shipping of products c) Producing financial statements All the above functions are carried out without any human intervention‚ and that is the reason of coining “E” in E–commerce. This
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The Advantages of E-Commerce Kyvonne Coleman‚ Marketing 552 August 26‚ 2013 Professor Maureen Murphy Advantages of E-Commerce Economic Commerce (e-commerce) is a term used to describe any transaction of business that is conducted over the internet where an end-user provides information to receive or purchase a product from a retailor of any sort. Being in an age that majority of businesses thrive off of e-commerce‚ any business down to a fast food restaurant such as Pizza
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Although e-commerce application is not very popular in Sri Lanka‚ there are several organizations which successfully apply e-commerce in their business. One of the such organization is Kapruka (www.lanka.info). The main objective of Kapruka is to provide online shopping facilities. In addition they have wide range of services for customers. They are gift delivery in Sri Lanka‚ photo print and delivery to customers‚ download Sinhala Mp3‚ rent a car in Sri Lanka‚ astrology services‚ and obtain
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Question 1 “E-banking will have a more profound effect on banking than ATMs ever did.” Do you agree? Surf the Internet‚ investigate the topic‚ and defend your answer. Answer 1- With cybercafes and kiosks springing up in different cities access to the Net is going to be easy. Internet banking (also referred as e banking) is the latest in this series of technological wonders in the recent past involving use of Internet for delivery of banking products & services. Internet banking is changing
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First of all‚ Godiva.com wants to increase their sales‚ by using an online sales which at first they starts the click and mortar e-business Click-and-mortar organizations conduct e-commerce activities‚ but do their primary business in the physical 1- Identify the B2B and B2C transactions B2B- Refers to one business selling to another business via the Web Or Business-To-Business‚ a transaction that occurs between two companies‚ As opposed to a transaction involving a consumer
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➢ Gird Redland‚ Kevil stolen (2004)‚ and Using Risk Analysis to Assess User Trust. LNCS 2995‚ pp. 146–160. ➢ Ahmed S. Zaki (1983). Regulation of electronic fund transfer: impact and legal issue‚ Communications of the ACM 26. Pp.112-118. ➢ Gordon‚ E. & Natarajan.(1996). Banking: Theory‚ Law and practice. Mumbai: ➢ Himalaya publishing house. ➢ Rahman S. & Bari. Credit Management in Banks. Bangladesh: BIBM ➢ Andley‚ K.K & Mattoo‚ V.J.(1996) ➢ Electronic banking from a prudential supervisory perspective
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IKEA is a Swedish based furniture and furnishings company that sells “everything from cutlery to kitchens” (Jones‚ G 2007). The business revolves around the philosophy of “We do our bit‚ you do your bit and together we save money”. The company’s success is based on its ability to adapt to change‚ sensitivity to customers and acting sensibly with suppliers. In 2006‚ IKEA made plans to expand their e-commerce strategy to allow people from the United Kingdom to purchase goods online (Kemp‚ E 2006).
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Which of the following is not a key point of vulnerability when dealing with e-commerce? Selected Answer: the credit card companies Answers: the client computer the server the communications pipeline the credit card companies Question 4 1 out of 1 points Software that is used to obtain private user information such as a user’s keystrokes or copies of e-mail is referred to as: Selected Answer: spyware. Answers: spyware
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