Stakeholder management in a multicultural environment. A case-study of a global retailer entering the Russian Market. Authors: Dinara Izmaylova Federica Zuccon Supervisor: Nils Wålhin Student Umeå School of Business Autumn semester 2010 Master thesis‚ one-year‚ 15 hp DEDICATION "When we consider a new project‚ we really study it... not just the surface idea‚ but everything about it" Thomas‚ F and Johnston‚ O‚ 1981: The Illusion of Life. Italy: Walt Disney Production To my father
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Azfariza Abdul Razak (G77052) IKEA – The Global Retailer How has the globalization of markets benefited IKEA? IKEA has been a great success in its home country. By expanding its market globally‚ now the same great products are offered in 33 different countries. As the middle class target group enjoys having great looking furniture but at an affordable price. And because of having this strategy there is a lot of demand in which makes IKEA renowned brand. IKEA managed to avoid the costs that
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summary of the IKEA case study‚ followed by the strategies used in targeting the global customer segment‚ followed by the importance of their brand image along with the marketing implications with it‚ followed by the advantages and disadvantages of adopting a standardized versus an adapted strategy in IKEA’s global strategy‚ followed by the effectiveness of communications and the similarity of the cultures of the world today. Lastly‚ a conclusion I will summarize the report. IKEA has established
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The distribution process of an Independent Retailer and Multiple Retailer Independent retailer is a single retail outlet‚ or a chain of two or three stores‚ managed by either a sole trader or a family firm. Independent retailers seem to use the ‘Brick and Mortar’ method of distributing goods and services to their customers. A traditional "street-side" business that deals with its customers face to face in an office or store that the business owns or rents. The local grocery store and the corner
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good design and function‚ excellent quality at affordable price (IKEA 2011). IKEA distinguishes itself from the competitors with the way it unique layout design. The display was setup in a flow manner which allow consumer to view all product before leaving the store which also fully utilize the floor space. The showroom allows consumers to view the full operational product without customer having to visualize in their own room. IKEA adopts the self-service concept in their stores and information counter
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sale revenue from its more than 300 stores worldwide. IKEA--the biggest furniture retail store in the world. Its product is well known by its good design and low price. In our report‚ we will talk about the factors obstacles and good to IKEA in global market. Also the effect and benefit globalization brought to this company. Price Globally‚ IKEA has been viewed as a low price‚ high quality alternative to other furniture stores. However‚ when IKEA entered the Chinese market‚ their prices were considerably
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Sales promotion takes an important part in a retail store overall marketing strategy. Few retailer experts asserted that sales promotions are constitutive for a success and are the only way to drive the business. Sales promotion is determined by the American Marketing Association (AMA) as "media and non-media marketing pressure applied for a predetermined‚ limited period of time in order to stimulate trial‚ increase consumer demand‚ or improve product quality." It should be added that sales promotion
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advanced social security. The way that they see it is that the right to access health care‚ childcare‚ education‚ and income security at an old age should be available to everyone and should not depends on income level. Besides these “rights”‚ the Swedish residents are permitted to many more benefits. For instance‚ sickness insurance covers lost salary for the duration of employee’s illness. Or paternity benefits which allows husbands/fathers to remain home after the birth of a child. Unemployment/disability
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The Swedish Banking Crisis 1. Background The Swedish financial institutions remained highly regulated since the Second World War. Two restrictions that the government imposed on commercial banks are a. A lending ceiling used to limit the lending activity of commercial banks so that the credit scale is restricted. High lending interest rate intrigues banks to pursue huge profit by extending credit to an unreasonable scale and lead to adverse selection that push the borrowers to seek for
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Swedish Furniture Giant IKEA Case Study The points of the Porter’s Diamond are described as four broad attributes. And these attributes promote or impede the creation of competitive advantage. These attributes are: •Factor conditions --a nation’s position in factors of production such as skilled labor or the infrastructure necessary to compete in a given industry. •Demand conditions --the nature of home demand for the industry’s product or service. •Relating and supporting industries
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