IKEA – Research Essay Introduction The purpose of this research essay is to update IKEA’s company status for the last six years‚ i.e. 2003 to 2009/2010. The IKEA vision “to create a better everyday life for the many people” is at the heart of its business‚ in collaboration with the IKEA business Idea “to offer a wide range of well designed‚ functional products at low prices.” IKEA‚ a Swedish home furnishings retailer‚ is known today as the world’s largest designer and retailer of inexpensive‚ functional
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Contents Acknowledgements: 1 Executive Summary 2 Introduction to Furniture Industry 3 World Furniture Production 3 Role in World Economy 4 Characteristics of the furniture industry 4 Industry Trends 4 Furniture Industry in Pakistan 5 Introduction to IKEA 6 The IKEA Concept 6 History 6 IKEA Range 7 1. Design 7 2. Function 8 3. Low Price- 8 IKEA Product names 8 IKEA Catalogue 9 Major Global Competitors 9 Major Pakistani Competitors 9 Government Policies Targeted at the Industry
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Case Study IKEA: FURNITURE RETAILER TO THE WORLD INTRODUCTION IKEA is one of the world ’s most successful global retailers. In 2007‚ IKEA had 300 home furnishing superstores in 35 and was visited by some 583 million shoppers. IKEA ’s low-priced‚ elegantly designed merchandise‚ displayed in large warehouse stores‚ generated sales of €21.2 billion in 2008‚ up from €4.4 billion in 1994. Although the privately held company refuses to publish figures on profitability‚ its net profit margins were
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INTM 543 PURCHASING IKEA SUPPLY CHAIN November 2012 1. INTRODUCTION Ikea is a Swedish international home products company that designs and sells ready-to-assemble furniture. It was founded in 1947 by 17-year-old Ingvar Kamprad‚ who currently is one of the richest people in the world. He borrowed some money for his parents and create a small local furniture store‚ 65 years later Ikea is one of the leading home furnishing companies in the world with its vision to ‘’create a better
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1. Introduction IKEA is a Swedish company which was founded in 1943 with its headquarter in Denmark. IKEA succeeded on its low cost strategy which is able to offer a wide range of stylish home furniture with good design and functional at competitive pricing. It carries a range of nearly 10‚000 products and is well known across the world. IKEA is also recognized as a socially responsible and environmental friendly company. Currently‚ there are 287 IKEA stores in 26 countries. In year 2011‚
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Operations Management Critical Evaluation of Relevant Issues - IKEA case � TABLE OF CONTENTS 2Executive Summary � 2Introduction � 2Company profile and Situational Analysis � 3Growth and profitability � 5Culture � 5Goals � 5Competitors � 5SWOT analysis � 6PESTLE Analysis � 6Political Analysis � 6Economic Analysis � 6Technology Analysis � 7Sociological Analysis � 7Legal Analysis � 7Environmental Analysis � 7Input-Transformation-Output � 8Corporate Objectives � 9Quality � 10Speed
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IKEA History and Company Information IKEA retailing with its Sweedish roots‚ is based on a franchise system. Inter Ikea system BV is located in Delft‚ the Netherland being the owner and franchiser of the concept IKEA. (www.ikea.com) The company aims to sell furnitures for 10 to 30 percent less then other stores ( source - stevension ). Every Ikea employee still follows the vision quotes of Ingvar Kampard " to create a better everyday life for many people". During 2010 global sales as reported
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to fish‚ seeds‚ Christmas tree decorations‚ and pens and pencils. At the age of 17 he started IKEA with some money he received from his father. Within four years IKEA began distributing furniture manufactured by Swedish craftsmen. (From Scott Allen) ENTREPRENEURIAL EXPERIENCES AND ACCOMPLISHMENTS At age of 17‚ Kamprad already start his early experiences as an entrepreneur. Kamprad founded was IKEA in 1943. In 1951‚ he starts to sell furniture. By manufacturing them locally‚ he keeps costs
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Z Master of Business Administration IKEA Company Term Project STRA 703- Strategic Management Presented to Prof. Dr. Thomas Diefenbach by Merham Yousri ‚ Mona Mansour And Passant Fouda Table of Contents 1. Introduction about IKEA 4 1.1. How the concept IKEA Began 5 1.2. IKEA concept‚ Mission and Vision 6 1.3. The main reason behind IKEA 6 2. The Main Strategic Problem in IKEA 7 3. PESTAL Analysis of the Macro- Environment 7 3.1. Political and legal Side in
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IKEA Concept and history IKEA offers a wide range of well-designed‚ functional home furnishing products at prices so low that as many people as possible will be able to afford them. This is the idea at the heart of everything IKEA does‚ from product development and purchases to how we sell our products in IKEA stores globally. Anybody can make a good-quality product for a high price‚ or a poor-quality product for a low price. But to make good products at low prices‚ you need to develop methods
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