IKEA Introduction - Brief History of IKEA: In 1943 Ingvar Kamprad‚ the founder of IKEA‚ starts IKEA. - The I stands for Ingvar‚ K for Kamprad‚ E for Elmtaryd (the name of his family farm) and A for Agunnaryd (the name of the village he lives in). - In 1948 Ingvar built a small shed on his family’s farm where the milk man would pick up goods and take it to the train station to be shipped to customers. - During the 1950’s IKEA started to sell furniture at fairs. - In 1958 IKEA
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Journal of Business Research 58 (2005) 1251 – 1260 Information technology at IKEA: an ‘‘open sesame’’ solution or just another type of facility? Enrico Baraldia‚*‚ Alexandra Waluszewskib‚1 a Department of Business Studies‚ Uppsala University‚ Box 513‚ SE-751 20 Uppsala‚ Sweden Department of Business Studies‚ Uppsala University‚ Box 513‚ SE-751 20 Uppsala‚ Sweden b Received 15 March 2002; received in revised form 4 January 2003; accepted 15 May 2003 Abstract Information technology
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ESC Rennes school of business Supply chain management of IKEA IKEA Table of content Executive summary 2 IKEA supply chain and background 2‚ 3 Strategy and market 4 Process structure in terms
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effectively. IKEA mostly based on Scandinavian design and quality. IKEA target young low to middle class consumers with its competitive advantage such as low cost. When expanding to the United States market‚ IKEA ran into a few problems by using this formula because of the different tastes in furniture‚ cultural change‚ and more competition. Therefore‚ IKEA had to adopt some activities to fit American consumer behavior. For example‚ as American consumers do not enjoy the long queue‚ IKEA offers delivery
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identified that IKEA has been usingVERTICAL INTEGRATION to the Global furniture industry. Managers use corporate levelstrategy in VERTICAL INTEGRATION to identify which industries their company shouldcompete in to maximize its long run profitability. There are two types of vertical integration:1. Forward vertical integration 2. Backward vertical integration. So far we found that IKEA using backward vertical integration to expand their business and to make profit. Here are some benefits of IKEA to have vertical
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two companies that have been chosen are IKEA and Markor International Furniture Company. IKEA is a company that started out small by a five year old boy with an entrepreneurial spirit selling pencils and match sticks to neighbors. Because of his drive and determination to help out his family‚ the IKEA brand started in 1943 and is a global giant that has stores in forty-one countries‚ with twelve stores in various neighborhoods of China. The vision of IKEA is to create a better daily life for the
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Teresa Mcewen‚ who works for IKEA Distribution services‚ in Spanaway‚ WA. IKEA is an acronym for Ingvar Kamprad (the founder’s name) Elmtaryd Almhult (the parish/town he grew up in). She is in charge of receiving and planning all of the shipments that are imported to the facility‚ from all over the world. Her phone number is: 253-847-9532‚ Ext 2119. Her email address is: Teresa.mcewen@ikea.com‚ and the companies main website is www.IKEA.com. Teresa told me that IKEA has been around since 1943‚ in
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IKEA Nanjing Store’s Mission Each IKEA branch company needs to define its specific mission within the broader company‚ which mission is “Create a Better Everyday Life”. Thus‚ IKEA Nanjing Store might define its mission as‚ “Establish IKEA Nanjing as the leader in life at home”. IKEA Nanjing Store needs to be two directions: 1. Inspire and stimulate the many Nanjing people’s interest in improving their lives at home through deeply understanding people’s needs‚ frustrations‚ and dreams and
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INTRO: IKEA is known for its strong organizational values‚ which are based on Swedish norms and in particular the opinions and values of the founder himself. It is not unusual to see IKEA employees following the norms and values even outside the working hours‚ but how important is OB really for IKEA? IKEA’S BRIEF HISTORY 1940-1950 A Swedish 17-year-old man named Ingvar Kampard founded Ikea in 1943. It all began with the Ikea catalogue that was sent from house to house‚ which is still known
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to Dr Li-Qun Wei‚ Department of Management‚ Hong Kong Baptist University‚ Kowloon Tong‚ KL‚ Hong Kong‚ E-mail: weiliqun@hkbu. edu.hk. IKEA in China: Facing Dilemmas in an Emerging Economy In mid-2003‚ the president of IKEA China‚ Ian Duffy‚ and some executives were discussing the market strategies of IKEA China in their Beijing office. After a review of IKEA China’s market development‚ the executives brainstormed about possible solutions for the difficulties experienced in the Chinese market. In
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