STRATEGIC ANALYSIS OF IKEA POLITICAL-Foreign investment restrictions-Companies as charity for tax avoidance-VAT increase to 20%-Globalization has eased import rules.-Government regulation climate change act 2008) | Ref13119 | ECONOMICAL-Economic crisis in North America.-Rising raw material and transport cost in 2009-Low spending power due to recession.-Recession in Russia-High import tax in japan | Ref2‚34677 | SOCIAL-Requirements on wood supplier-Brand image-Does not accept child labour-Women
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Corporate Social Responsibility 2012 IKEA Case Analysis I. Analyze: Identify Issue and its Scope The primary CSR issue reflected in this case is the use of child labor by one of IKEA’s Indian carpet supplier. The supplier was explicitly made to sign the contract which restricted the use of children below the age of 14 to be used as laborers. The practice of child labor is considered exploitative by many international organizations and is illegal in many countries. The fifth principle
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Below is a free essay on "Ikea-Case Study" from Anti Essays‚ your source for free research papers‚ essays‚ and term paper examples. 1. How has the globalization of markets benefited IKEA? - IKEA has been a great success in its home country. Now in this new global marketplace‚ companies can expand to other countries where they never imagined they could when they started. IKEA targeted the global middle class which is looking for low-priced buys attractively designed furniture and household
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“IKEA has as a fundamental guiding principle to work in the same way and to be perceived in the same way in every country. This provides operational advantages and makes it possible‚ so it is argued by senior management‚ to keep prices low and attractive for as many people as possible” (Steve Burt; Ulf Johansson; Asa Thelander‚ 2010). Everyone knows IKEA is a well-known and have a long history multinational furnishing retailer in the world. Its open style show room and shelf display break the
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Summary The founder of IKEA is Ingvar Kampard in Sweden since 1943. IKEA originally is selling fish‚ Christmas magazines‚ matches and seeds. Acronym for IKEA stands for I and K is founder’s initial name‚ E is Elmtaryd‚ his family farm name‚ A is Agunnaryd‚ a name from a village in Sweden where the farm located. In 1948‚ IKEA starts adding furniture in product line. IKEA goals are to provide stylish‚ functional design and cost efficiency which most of the people can afford it. Hereby‚ he starts to
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IKEA has varieties of items‚ and therefore I can hardly find any direct competitor of IKEA. However‚ I can still find several less direct competitors of IKEA‚ they are Japanhome‚ Pricerite and DSC. Japanhome provides housewares only‚ it has a comprehensive range of housewares. The varieties of housewares it sold are more than that of IKEA. IKEA sells utensils‚ cookwares and clothes-racks‚ but no moisture proof bag and washing-up liquid can be found at IKEA. Actually‚ some of the IKEA’s utensils
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SOUTHEAST UNIVERSITY A summary of the case study: IKEA invades America Submitted to: Nazmus Sadekin Lecturer‚ Dept. of Economics‚ Southeast University Submitted by: Tasnuva Amreen Khan - 2011020106012 (Group Leader) Sayeed ahmed Khan - 2011020106023 (Group coordinator) Amit Roy - 2011020106027 Ferdousy Rahman - 2011020106021 Md. Anis Uzzaman - 2011020106016
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IKEA is a well-known global brand with hundreds of stores across the world. In order to improve performance‚ it must assess its external and competitive environment. This will reveal the key opportunities it can take advantage of and the threats it must deal with. IKEA responds to both internal and external issues in a proactive and dynamic manner by using its strengths and reducing its weaknesses. Through this‚ IKEA is able to generate the strong growth it needs to retain a strong identity in the
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IKEA- Case Study Political Risk Is the possibility that an unexpected and drastic change due to political forces will result in adverse circumstances for business operations. * 1998 the Russian Monetary policy finally collapsed-This caused a MACRO POLITICAL RISK for all companies operating in Russia‚ including foreign companies. * Due to this INTERNAL THREAT‚ all foreign companies left the country. IKEA also faced a political risk in Russia in terms of ORGANISED CRIME: Although developing
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1. How does Ikea generate customer loyalty? In marketing practice ‚ customer loyalty is defined as continuity of customers’ buying behavior . It refers to the dependence and recognition that customer received from products or services. The behavior that consumers adhere to have long-term purchase or use of the products or services to exhibited a high degree of trust and loyalty of the extent of the thoughts and emotions. It is a client of enterprise products in the long term evaluation competitive
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