Operations Management Critical Evaluation of Relevant Issues - IKEA case � TABLE OF CONTENTS 2Executive Summary � 2Introduction � 2Company profile and Situational Analysis � 3Growth and profitability � 5Culture � 5Goals � 5Competitors � 5SWOT analysis � 6PESTLE Analysis � 6Political Analysis � 6Economic Analysis � 6Technology Analysis � 7Sociological Analysis � 7Legal Analysis � 7Environmental Analysis � 7Input-Transformation-Output � 8Corporate Objectives � 9Quality � 10Speed
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perspective of IKEA International Group 10 6. International Marketing Objectives 11 7. Foreign Market Entry Strategy 11 8. Product/Service Mix Preparation 14 8.1 Product adaptation 14 8.2 Product publicity 15 8.3 Product price 15 8.4 New product development 16 8.5 Market expansion 16 8.6 Service Mix 16 9. Conclusion 17 Appendices 18 References 22 1. Executive Summary This report emphasizes on the analysis of the overseas expansion of the global brand named IKEA‚ who has
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Case Study IKEA: FURNITURE RETAILER TO THE WORLD INTRODUCTION IKEA is one of the world ’s most successful global retailers. In 2007‚ IKEA had 300 home furnishing superstores in 35 and was visited by some 583 million shoppers. IKEA ’s low-priced‚ elegantly designed merchandise‚ displayed in large warehouse stores‚ generated sales of €21.2 billion in 2008‚ up from €4.4 billion in 1994. Although the privately held company refuses to publish figures on profitability‚ its net profit margins were
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IKEA US Case introduction(1-1.5p)/3p IKEA Group History The IKEA group is a private Dutch-registered company with an origin from Sweden. It is the world’s largest furniture retailer‚ selling a wide range of Scandinavian-style well-designed‚ functional home furnishing products at low prices. Founded in Sweden in 1943 by Ingvar Kampard‚ IKEA initially sold basic household goods at discount prices; four years later‚ the company began selling furniture. In 1955‚ IKEA started designing its own low-priced
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IKEA Case Study Question 1 Investigate IKEA ’s business model and sources of competitive advantage as depicted in the case. Why do you think it has been so sucsessfull in the fragmentated fuurniture industry? What do you concider to be IKEA ’s main weaknesses? To answer question one I will split the question into three parts. Begining by investigating IKEA ’s business model and sources of competitive advantage. Then goin on to adress why it has been so sucsessfull in the fragmented furniture
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Report To: Carol George From: Fangyi Shao Subject: IKEA case study Date: 24. Apr. 2009 1. Introduction IKEA is the world’s largest furniture manufacturer who offers a wide range of well-designed‚ functional home furnishing products at a low price that many people can afford it. IKEA’s mission statement describes the purpose and distinctive advantages of the company clearly. (See appendices Ⅰ) It can also motivate management by saying ‘create a better everyday life for people’ because employees
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A case study of IKEA Abstract The past century saw rapid growth of multinational companies around the globe. Along with the tide of globalization‚ china is under the influence of effects of globalization. China boosting a remarkable economic growth in the past two decades‚ stands out under the spotlight of international business. Being amazed by the huge business potential posed by a population of 1.3 billion‚ many multinational companies have joined the competition to attract
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1. Introduction The aim of this report is to analyze ‘IKEA’ as a company and produce a tactical plan. To make an evaluation on the international marketing activities of the IKEA through the use of various marketing techniques including PEST and SWOT analysis and will conduct critical analysis of the existing international marketing strategies and issues facing ‘IKEA’ and how they can enter into India and Indian market‚ and will discuss about possible recommendations and solutions that
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Case Study Report IKEA in Russia Emily Kane - 491340 Eleanor Jones - 491338 Silvia Blanco - 490319 Luis Felipe Hernandez - 490819 4th March 2011 Executive Summary IKEA began as a small company in Sweden selling small household items but in 1945 began selling furniture. IKEA has expanded to other European countries‚ Canada and Australia. Currently‚ IKEA is the market leader in the distribution of furniture and home decorative items. IKEA entered the Russian market in 1991 but did
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Vision of IKEA The business idea behind the IKEA is to offer a better everyday life. To meet different people’s needs‚ tastes‚ dreams‚ and aspirations‚ IKEA provides all its customers with the products which are wide range with good design and function at the low prices that as many people as possible are able to afford them.. A wide range Firstly‚ the product of IKEA is wide range. In order to be more convenient to its customers‚ the IKEA stores gather plants‚ living room furnishing‚ toys
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