Journal of Business Research 58 (2005) 1251 – 1260 Information technology at IKEA: an ‘‘open sesame’’ solution or just another type of facility? Enrico Baraldia‚*‚ Alexandra Waluszewskib‚1 a Department of Business Studies‚ Uppsala University‚ Box 513‚ SE-751 20 Uppsala‚ Sweden Department of Business Studies‚ Uppsala University‚ Box 513‚ SE-751 20 Uppsala‚ Sweden b Received 15 March 2002; received in revised form 4 January 2003; accepted 15 May 2003 Abstract Information technology
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IKEA has varieties of items‚ and therefore I can hardly find any direct competitor of IKEA. However‚ I can still find several less direct competitors of IKEA‚ they are Japanhome‚ Pricerite and DSC. Japanhome provides housewares only‚ it has a comprehensive range of housewares. The varieties of housewares it sold are more than that of IKEA. IKEA sells utensils‚ cookwares and clothes-racks‚ but no moisture proof bag and washing-up liquid can be found at IKEA. Actually‚ some of the IKEA’s utensils
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SOUTHEAST UNIVERSITY A summary of the case study: IKEA invades America Submitted to: Nazmus Sadekin Lecturer‚ Dept. of Economics‚ Southeast University Submitted by: Tasnuva Amreen Khan - 2011020106012 (Group Leader) Sayeed ahmed Khan - 2011020106023 (Group coordinator) Amit Roy - 2011020106027 Ferdousy Rahman - 2011020106021 Md. Anis Uzzaman - 2011020106016
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IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is a privately held‚ international home products Swedish corporation that designs and sells ready-to-assemble furniture‚ appliances and home accessories. The company is now the world’s largest furniture retailer.[2] IKEA was founded in 1943 by 17-year-old Ingvar Kamprad in Sweden‚ named as an acronym comprising the initials of the founder’s name (Ingvar Kamprad)‚ the farm where he grew up (Elmtaryd)‚ and his home parish (Agunnaryd‚ in Småland‚ South Sweden)
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IKEA associated with manufacturers in foreign countries that provided goods for a lower cost to the company. IKEA bought rugs from India at a cheaper price‚ “To create a better everyday life for the many people‚ however IKEA did not know that India was using child labor. They gained success by selling furniture to the public for a lower price. Unfortunately‚ IKEA was accused for child labor in India. IKEA was told that their producers were using child labor‚ which means that there were children working
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development‚ corporate attributes that allowed IKEA to lower its prices by an average of two to three percent over the decade to 2010 during a period of global expansion.[8] As of October 2011‚ IKEA owns and operates 332 stores in 38 countries. In fiscal year 2010‚ US$23.1 billion worth of goods were sold‚ a total that represented a 7.7 percent increase over 2009.[9] The IKEA website contains about 12‚000 products and is the closest representation of the entire IKEA range. There were over 470 million visitors
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IKEA’s success in Sweden early on (50s and 60s)? In 1943‚ IKEA was founded by Ingvar Kamprad at his home town‚ selling mainly pencils‚ postcards and other merchandise. From late 40s to early 50s‚ manufacturing furniture was introduced as a complement to general merchandise. This enabled Kamprad to step in the furniture business and exploring situation and finding new opportunities. The business had gain massive success in the domestic market for the since opening and the key to its achievements is
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Case Analysis 1 (IKEA Looks to Further Penetrate the U.S. Market) 1. Given the SWOT analysis presented in the case‚ what are IKEA’s key competitive advantages? What strategic focus should the company take as it looks to further expand into the U.S. market? * IKEA’s low cost structure has been the very core of its success. It’s low-cost and high-quality strategy fits with the current state of the economy. Offering convenience factors within IKEA’s stores would fit well with IKEA’s low
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Chapter 3—Understanding markets‚ market demand and the marketing environment Marketing information system (MIS) consists of people‚ equipment‚ and procedures to gather‚ sort‚ analyze‚ evaluate and distribute information to people that make marketing decisions. Internal records are handled by sales representative and other staff included in the selling and shipping process. Marketing intelligence system is set of procedures and sources used by managers to obtain everyday information about developments
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Product/Service Positioning Assignment 4.2: IKEA By: Cheryl Tomlin For: Dr. Terrance Cusaac September 29‚ 2013 Procedure 1. Read the case study. 2. In a Word document‚ respond to the following: a. Given the SWOT analysis presented in the case‚ what are IKEA’s key competitive advantages? What strategic focus should the company take as it looks to further expand into the U.S. market? From its low cost structure to its corporate culture (“The IKEA Way”) to the do-it-yourself approach (replete
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