Summary: IKEA is a company established in the early 1940s. The company has 140 stores spread over 30 different countries. IKEA is a retailer that sells furniture‚ home furnishings and house wares. IKEA has a clear mission: selling a wide range of furniture and accessories at a reasonable price so that most people can buy them. IKEA is mainly active in Europe and the US. 78 percent of IKEA’s income derives from these markets. The customers are mostly youngsters or families. Currently IKEAs strategy
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IKEA case 1) Marianne Barner‚ IKEA business area manager for Carpets‚ should definitely accept the invitation to appear on the upcoming broadcast of the German video program. Indian rugs account for a small part of IKEA`s turnover‚ maintaining IKEA’s reputation‚ brand and image is imperative. Thus‚ Barner must act according to Item 8 of “A Furniture Dealer`s Testament” – “Taking responsibility – A Privilege”. During the video program Miss Barner must admit in calm and cooperative way even when
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Ikea - Case Study Expansion Into China and Japan “IKEA – A Long March to the Far East” Global Strategic Marketing Case Study Table of Contents 1 Introduction to the case 2 2 Critically and systematically analyse the global strategic advantages of IKEA 3 2.1 Branding ‚ designer appeal 3 2.2 Critical mass‚ low cost‚ low price 3 2.3 Quality‚ green credentials 3 2.4 Global appeal‚ local sensitivity 3 3 What were the key challenges that IKEA faced in a) China and b) Japan
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parties respect the agreements between the MNCs and the government. This will help IKEA ensure the healthy business environment. However‚ In Poland after the fall of communist government make the political situation changed drastically. That has bad impact to relationship between the supplier and IKEA such as the supplier tried to raise price. Economic factors The economic crisis is the good economic factor for IKEA when the US dollar the importing cost of raw materials from Sweden was getting more
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INTRODUCTION 3 IKEA HISTORY AND ENVIRONMENT 3 IKEA TARGET MARKET 6 BRIEF PRODUCT OVERVIEW 8 COMPETITIVE REVIEW 9 Product Positioning 9 Competitions 9 DISTRIBUTION REVIEW 9 Objective and challenges 11 Challenges 12 SWOT 13 COMPANY MARKETING CARACTERISTICS 13 PRODUCT LINE‚ BRAND AND SERVICES 16 PRICE 18 Designing Pricing Strategies and Programs 19 PLACE 20 PROMOTION 22 INTEGRATED MARKETING PLAN MIX 24 Budget 24 Control 24 EXECUTIVE SUMMARY IKEA group is one of the top
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According to Echeat (2006)‚ the IKEA had more than 175 stores spread over 31 countries at the end of 2002 and worldwide sales of about 12.8 billion euros in 2004. During the IKEA financial year 2001-2002‚ a total of 60‚000 people are employed by IKEA worldwide and there are 323 million people visited IKEA stores around the world (Kronos‚ 2006). IKEA mission is to offer consumers good value for their money. The typical IKEA customer is young low to middle income family. IKEA success in the retail industry
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suitability. Evaluation IKEA strategies regards Suitability Suitability refers to the strategy is used to evaluate whether the strategies address the key ’opportunities’ and ‘constraints’ underlined by the organisation ’s strategic position (Johnson et al.‚ 2008). This criterion can be examined by checking the strategic options against the environment‚ capabilities and the stakeholder expectations. Therefore‚ the analysing of PESTEL‚ Five Forces and strategic capabilities of IKEA in section above will
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IKEA’s Case Study 1. How is IKEA profiting from global expansion? What is the essence of its strategy for creating value by expanding internationally? a. IKEA expands to other markets in order to get new customers and sales. In addition‚ expanding globally allows companies and firms to increase their profitability. IKEA was able to expand their market for their domestic product offerings by selling those products in international markets. IKEA applied the following strategy in expanding internationally
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CASE STUDY ANALYSIS: IKEA In Partial Fulfilment Of the Requirements for the Course STRATEGIC MANAGEMENT ( BA 111-A) 1st Semester‚ AY 2013 – 2014 I. Background IKEA is one of the most successful global retailers in the world today. It is an international company that designs and sells ready-to-assemble furniture and low-rpiced elegantly designed merchandise such as beds‚ chairs and home decors. It is found in Sweden in 1943 by Ingvar Kamprad‚ just only 17-years old by then. The company’s
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ANALYSIS Student name: Aigerim Abdykarimova Tutor: mr.Georoge IKEA International Group SWOT analysis for 2013 Company Background Name: IKEA International Group Industries served: Retail Headquarters: Netherlands Current CEO: Mikael Ohlsson Revenue: € 27.000 billion Employees 139‚000 Strengths 1. Customer knowledge One of the key competitive advantages IKEA has is its extensive knowledge about the customers. The company understands the purchasing factors
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