management 05/21/2012 IKEA Supply Chain Analysis Submitted in partial fulfillment of the requirements for the degree of Master of Business Administration Yanjing Ge Youyou Zhang Yi Xie Pengfei Zhao College of Business and Public Management Catalogue Abstract ...3 Introduction.3-4 IKEA Supply Chain Strategy..4-6 Supply Chain Management of IKEA..6-9 3.1. Supplier Management..6-7 3.2. Store Design.7-8 3.3. Warehouse Management..8-9 4. IKEA Supply Chain9-13 4.1. IKEA Supply Chain System.9-11
Premium Supply chain management Supply chain
development‚ corporate attributes that allowed IKEA to lower its prices by an average of two to three percent over the decade to 2010 during a period of global expansion.[8] As of October 2011‚ IKEA owns and operates 332 stores in 38 countries. In fiscal year 2010‚ US$23.1 billion worth of goods were sold‚ a total that represented a 7.7 percent increase over 2009.[9] The IKEA website contains about 12‚000 products and is the closest representation of the entire IKEA range. There were over 470 million visitors
Premium IKEA Ingvar Kamprad Warren Buffett
Background Information: IKEA IKEA is a Swedish company registered in the Netherlands that designs and sells ready-to-assemble furniture (such as beds‚ chairs‚ and desks)‚ appliances‚ and home accessories. As of January 2008‚ the company is the world’s largest furniture retailer. IKEAis the world’s most successful mass-market retailer‚ selling Scandinavian-style home furnishings and other house goods in 230 stores in 33 countries and hosting 410 million shoppers per year. IKEA offers a comprehensive
Premium Cargo Furniture IKEA
Overview: IKEA The most successful retailer for mass market in the world is known to be IKEA which sells Scandinavian style home furnishings and other house goods in 301 stores in 41 countries. IKEA hosted 522 million shoppers last year. IKEA is a short word which stands for Ingvar the first name of the owner‚ Kamprad the last name of the owner‚ Elmtaryd the name of the farm where Ingvar grew up in‚ and Agunnaryd the name of the village near to Ingvar’s childhood home. IKEA was founded in 1943 when
Premium IKEA Electronic commerce Customer service
IKEA is a well-known global brand with hundreds of stores across the world. In order to improve performance‚ it must assess its external and competitive environment. This will reveal the key opportunities it can take advantage of and the threats it must deal with. IKEA responds to both internal and external issues in a proactive and dynamic manner by using its strengths and reducing its weaknesses. Through this‚ IKEA is able to generate the strong growth it needs to retain a strong identity in the
Premium Economics Sustainability Economy
IKEA 1. A firm advantage of IKEA is they have a dedicated supplier network so they are able to offer quality furniture at low prices. IKEA reaps huge economies of scale from the size of its stores and the big production runs necessary to stock them since the same furniture is sold all over the world. Since IKEA saves‚ they are able to match their rivals on quality and still manage to undercut their furniture by 30 percent. A country advantage is they have more than 2‚300 suppliers in 67 countries
Premium Marketing United States Advertising
What factors account for the success of IKEA? Ikea’s Success can be attributed to many factors‚ but can be classified into two broad categories: product differentiation and cost leadership. Product Differentiation Ikea’s simple yet elegant yet elegant Scandanavian designs reflect solid consumer awareness‚ as its designs resonated well with the consumer. Cost Leadership In our opinion‚ IKEA’s cost leadership was the strongest contributor to its success. Its MORE FOR LESS positioning strategy
Premium Product management Marketing Price
facing IKEA in the US market 3 Recommended Strategic Alternatives 4 Conclusion 4 Exhibit A: Issue Tree 5 Exhibit B: Porter’s 5 forces 7 Exhibit C: Smile chart 8 Exhibit D: 4Ps of Marketing 10 Exhibit E: SWOT Analysis 11 Exhibit F: Strategic Gameboard 12 Exhibit G: Ansoff’s Matrix 13 Exhibit H: Cost-Benefit Analysis of Recommendations 14 Executive Summary The following report delineates the furniture retail market in the US‚ a brief starting point assessment of IKEA‚ the issues facing IKEA in expanding
Premium Marketing Retailing Strategic management
consumers appreciate IKEA furniture for its both its functionality and appeal‚ rather than solely for its functionality. Ingvar Kamprad‚ the company’s founder‚ first introduced furniture into the IKEA product range in 1947. He solicited local Scandinavian manufacturers in the forests close to his home to design and build the furniture. The history of Scandinavian influence on IKEA’s products and its company culture was a major factor in its success. b. IKEA’s innovative “matrix” product strategy
Premium Price Marketing Ingvar Kamprad
United States‚ over a decade ago‚ IKEA has continuously made a name for themselves and faced some issues. This case analysis explores the many aspects of the furniture retailer‚ including the culture of the company‚ its operation methods‚ its marketing strategies‚ primary and secondary issues associated with the company‚ possible recommendations for the company‚ as well as potential obstacles and risks associated with the organization. Within this case analysis about IKEA‚ a total of four issues are identified
Premium IKEA Marketing Price