IKEA CASE ANALYSIS Table of Contents Executive Summary 3 Introduction Company History Objectives External Environment Remote Environment Industry Environment Operating Environment Threats Opportunities Internal Environment Tangible Resources Intangible Resources Capabilities Core Competencies Strengths Weaknesses SWOT Matrix Strategies Conclusion Bibliography Executive Summary This analysis detailed the history of IKEA Company
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IKEA case study 1. What are IKEA ’s firm-specific advantages? Country-specific advantage? Oversea investing is mainly due to that the transnational corporation has the firm-specific advantage‚ for example‚ the brand reputation‚ production tec.‚ scale economy‚ marketing strategy‚ and so on. That is why when firm can’t gain big profits by exporting directly or patent authorization‚ foreign investment is more comparative within those firm-specific advantages. This firm-advantage is referring
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Ikea Impacts on society and people Ikea was the largest furniture retailer in the United Kingdom. They successfully promoted their product in the worldwide. Their product was come with a common impression: unique design and affordable price. What they have done is to make the style more accessible (Harrison‚ 2005) •Compared to the traditional furniture product‚ they totally changed the old perception: furniture is expensive and if want with better design furniture that is more expensive. The design
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PEST Analysis A scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors: * Political * Economic * Social * Technological The acronym PEST (or sometimes rearranged as "STEP") is used to describe a framework for the analysis of these macroenvironmental factors. A PEST analysis fits into an overall environmental scan as shown in the following diagram: Environmental Scan | / | \ | External Analysis | Internal
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important part of logistics at IKEA as the company has more than 11‚000 articles. The Store Logistics Manager is accountable for ensuring adherence to inventory routines and more specifically‚ the Sales and Supply Support Manager and the Goods Flow Manager are responsible for their implementation. Merchandise Handling System (MHS) is one of the tools for inventory management used by the logistics team. MHS is the biggest and the central system to all business areas within IKEA. It provides functionality
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CASE STUDY [pic] International Strategic Marketing Management Success Factors of IKEA IKEA is one of the most successful furniture retailer’s worldwide. The factors that contributed to this success and distinguished IKEA from its competitors will be monitored in the following analysis. First‚ IKEA has found “niche” to serve. The fact that they are producing “Scandinavian style” products makes them unique. Their idea of offering a very broad range of products‚ with limited style variations
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Study Analysis - IKEA IKEA possesses numerous strengths that will help the company gain high value proposition around the globe in general and in the United States in particular. IKEA has been well known for its distinctive self-service store‚ unassembled furniture with flat packages‚ and featured amenities as playrooms for children and Swedish cafes. Its success in the United States has visibly shown through the double revenues from 1997 to 2001 ($600 million to $1.27 billion) (IKEA Invades America
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However‚ in this paper‚ I will mention two of these issues: Location Strategy and Layout Strategy. Instead of giving many examples as those discussed in the previous paper‚ I will concentrate on China IKEA case to analysis Location Strategy and Layout Strategy deeply. I. The Introduction of IKEA IKEA is an internationally known home furnishing retailer. It has grown rapidly since it was founded in 1943. Today it is the world ’s largest furniture retailer‚ recognized for its Scandinavian style
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Table of contents Delivering the Value Case Study Analysis 1 1.0 Introduction 3 2.0 Brief Description of IKEA 4 3.0 Industry Analysis & Industry Trends 5 3.1 Environmental Impact 7 3.1.1. Economic 7 3.1.2. Social 7 3.1.3. Technological 7 3.1.4. Legal 8 3.1.5. Political 8 3.1.6. Environmental 8 3.1.7. SWOT ANALYSIS 9 4.0 Target Market 10 4.1 IKEA in China 10 4.2 IKEA in India 11 5. Challenges 11 5.1 Cultural Environment 12 5.2 Underdeveloped distribution systems in emerging markets 12
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industry in the market. (Srinivasan 2008) IKEA‚ the world biggest global furnishing mega store‚ provides products that are well- designed and functional‚ with prices that many consumers are able to afford them. It all begins from the internal analyze of IKEA’s resources‚ capabilities and both primary and support activities‚ also the external analyze of economy‚ social and technology aspects that made it all possible for their operations. One major resources of IKEA was to harvest woods from sustainable
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