SPD4287 Public Relations and Crisis Management Semester One‚ 2012/13 Group Project [pic] [pic] TABLE OF CONTENTS Item Content Page Executive Summary 1 Part A – Crisis Analysis 1. Crisis 2 – 3 2. Analysis 4 – 5 3. Response 6 – 8 4. Comment 9 5. Recommendation 10 Part B – Public Relations Plan 1. 5-step PR Management Process 11 – 14 2. Image Restoration 15 3. Reputation Rebuild 16 – 17 Executive Summary
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penetration pricing enables IKEA to gain significant market share. Low prices are a result of large-quantity purchasing‚ low-cost logistics‚ store location in suburban areas and a DIY approach to marketing. IKEA also benefits from economies of scale and healthy supplier-firm relationships. IKEA enters into long-term contracts‚ provides leased equipment and technical support in exchange for exclusive‚ low-cost manufacturing from suppliers. For new markets‚ IKEA should retain its price-image
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Key Challenges Facing Brand For the past years‚ Ikea ’s cultural branding stands out from other competitors because it blends value into their fashionably designed furniture to ensure that modern household goods are made affordable. However‚ rising prices in raw material and transport cost has forced Ikea’s first price hike in five years. Furthermore‚ with competitors such as Wal-mart‚ Carrefour and Tesco’s expansion into furniture and furnishings‚ and following Ikea’s similar approach of low-priced
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1. Explain‚ in detail‚ the aspects of Ikea strategy that make it a Hybrid strategy Hybrid strategy becomes very important and more and more popular as global competition increases. Companies which are using this strategy are more able to adapt quickly to environmental changes and learn new skills and technologies. It helps to produce products with differentiated features or characteristics that customers’ value and provide these differentiated products at a low cost‚ compared to competitors’
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1 The term financial crisis is applied broadly to a variety of situations in which some financial assets suddenly lose a large part of their nominal value. In the 19th and early 20th centuries‚ many financial crises were associated with banking panics‚ and many recessions coincided with these panics. Other situations that are often called financial crises include stock market crashes and the bursting of other financial bubbles‚ currency crises‚ and sovereign defaults.Financial crises directly
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The Eurozone crisis (often referred to as the Euro crisis) is an ongoing crisis that has been affecting the countries of the Eurozone since late 2009. It is a combined sovereign debt crisis‚ a banking crisis and a growth and competitiveness crisis.[8] The crisis made it difficult or impossible for some countries in the euro area to repay or re-finance their government debt without the assistance of third parties. Moreover‚ banks in the Eurozone are undercapitalized and have faced liquidity problems
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Engineering Accreditation Council Malaysia (2005). Retrieved 10 September 2005‚ from http://www.bem.org.my/eac/manual231003.pdf Engineering Council UK (2005) Gill‚ S. K. (2006). Change in language policy in Malaysia: The reality of implementation in public universities. Current Issues in Language Planning‚ 7(1)‚ pp Gurcharan Singh‚ G. K.‚ & Garib Singh‚ S. K. (2008). Malaysian Graduates ’ Employability Skills. UNITAR e-Journal‚ 4(1)‚ pp. 14-45. Macro Economic Indicators (2008). The Malaysia Economy in Brief
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Name: Alicia Torres The Crisis in Venezuela p.16 What’s the Big Idea? After reading “The Crisis in Venezuela‚” use the graphic organizer below to record the article’s central ideas. Use the topics in the column on the left as a guide. TOPIC STATE THE CENTRAL IDEA RELATED TO THIS TOPIC ECONOMY Shortages of basic goods UNREST Lost in oil South America facing crisis GOVERNMENT RESPONSE TO UNREST Insisting to changing to a dictatorship RELATIONSHIP WITH THE U.S. U.S buys oil from
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Crisis communication is the most important aspect of external and internal organization communication. This type of communication ranges from image restoration campaigns to employee turnover. In the articles that I have analyzed‚ I discovered many examples of crisis communications and its importance. I will discuss the Bridgestone-Firestone Corporation’s image restoration campaign and explain Benoit’s theory of image restoration. Also‚ I will discuss how crisis communications fits into public
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Cephalonia‚ Greece‚ 14-16 September 2006 A Six-step process for effective Crisis Management in the Port Industry EVANGELOS KOUNOUPAS‚ University of Piraeus‚ Department of Maritime Studies‚ 40‚ Karaoli & Dimitriou Str.‚ 185 32‚ Piraeus – Greece‚ Tel: +30 210 414 2535‚ Fax: +30 210 414 2569‚ Email: kounoupa@unipi.gr‚ kounoupa@ath.forthnet.gr ABSTRACT Crises often appear to be inevitable for a number of reasons. Traditional crisis management theory distinguishes between environmental factors and internal
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