Word Count: 1942 Authored by: 40092938 Submission Date: 07/03/13 Word Count: 1942 Authored by: 40092938 Submission Date: 07/03/13 | Web Portal Analysis | | INF11101: Web Enabled Business | | Web Portal Analysis | | INF11101: Web Enabled Business | Web Portal Analysis INF11101: Web Enabled Business CONTENTS 1 Introduction | 2 | 2 Literature Review | 3 | 3 Research Topic | 5 | 4 Tool Development | 6 | 5 Data Analysis | 7 | 6 Conclusions | 9 | 7 References
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Plan Marketing Objective 1: To increase awareness of local IKEA store locations in the U.S. among Generation Y individuals between ages 23 and 30 by 25% by January 2014. Media Objective 1: Reach 30% of Generation Y (ages 23-30) at least twice a month during 2013 with information regarding their IKEA store within 200 miles. Media Strategy: Use direct mail campaign that highlights the location of the nearest store with IKEA facts‚ and promotions. The mailings are to be released at the beginning
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we watch a group of people live together in a house (big brother)‚ or watch them build the house (the Block)‚ reality television exposes that little peeping tom is all of us. Reality TV satisfies that instinct of perving into others lives‚ and the reality of reality television is that as humans we enjoy this. Reality TV is not much different from normal programs‚ like any program‚ reality television has the essentials‚ it has a mix of characters‚ it puts those characters in situation‚ and the result
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per their own wish.The reason for not being a brand loyal is that till the time their shampoo brand dissatisfied them ‚they use the same one.The response of people towards advertising was not reacting to it and the ratio was 60 – 65 %.The 70 % people final purchase decision in family was their ownselves and not the advertising media.56% people thinks that storyline makes advertisement good rather than brand loyal or brand promotion advertisement. The final findings comes out to be that in
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History of IKEA IKEA‚ the world’s largest furniture manufacturer‚ began from humble roots near Agunnayrd‚ Sweden. In the late 20’s and early 30’s a young Ingvar Kamprad began buying matchsticks in bulk‚ only to sell them individually to neighbors for a small margin. The business savvy boy expanded his sales to include Christmas cards‚ seeds‚ pens and pencils. But it wasn’t until‚ at the age of 17 with money he received from his father for his academic performance‚ did Ingvar have the means
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"Ikea: How The Swedish Retailer Became A Global Cult Brand IKEA is a well-known global brand with hundreds of stores across the world. In order to improve performance‚ it must assess its external and competitive environment which will reveal the key opportunities to analyze there advantages and threats. IKEA responds to both internal and external issues in a proactive and dynamic manner by using its strengths and reducing its weaknesses. This helps IKEA to retain its strong identity in market.
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your kid only learns between 9:00 a.m. and 3:00 p.m.”(qtd. in Alexis 247) .The connection between the desensitized youth of our nation and the American mass media is undeniable. American Children spend more than fifty-three hours a week watching TV or using video games‚ cellphones‚ and computers (Kaiser Family Foundation). That is an incredible amount of time for anyone‚ let alone a child. Sociologists believe that the media is used as a means to educate youth in regards to beliefs and values
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a day trip to the store or orders products online‚ they marketing strategy seems to reach the masses and is working at all levels. The hype of a store opening in an area causes a mad rush to the store for months after the opening. If there were an IKEA in every area‚ the way Walmart is‚ the excitement and store traffic would diminish at stores. The cost of opening each store‚ the price to deliver to all the stores‚ holding inventory in stock for longer periods possibly after being the trend of the
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Background Ikea was founded in 1943 when Ingvar Kamprad was given the Ikea name by his father. Ikea stands for; Ingvar Kamprad elmtaryd Agunnaryd‚ the son ’s first and last name and the farm and village where he grew up. The first Ikea sold small items such as pencils‚ table runners and nylon stockings‚ all for exceptionally affordable prices. Ingvar knew he had found a system that worked‚ by 1945 he had expanded. Ingvar started advertising in local newspapers and began a do-it-yourself mail
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What is Advertising Advertising is a form of communication for marketing and used to encourage‚ persuade‚ or manipulate the audience to continue or take some new action. Most commonly‚ the desired result is to drive consumer behaviour with respect to a commercial offering. Commercial advertisers often seek to generate increased consumption of their products or services through "branding‚" which involves associating a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers
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