MBA 560 – Marketing Principles Case Analysis Pepcid AC Racing to the OTC Market The managers at Johnson & Johnson/Merck Consumer Pharmaceuticals Co. (JJM) have two options regarding their newest over-the-counter (OTC) drug Pepcid AC. The first option would be to pursue both claims of treatment and prevention‚ which would help differentiate their drug from other competitors OTC drugs that are also pending FDA approval. The first option could require up to 9 months of additional studies
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prepare for your fi rst speech and as a checklist for all the speeches you give in your public speaking class. You can also use the guide as a handy reference for speeches you give aft er college. Presenting a speech involves six basic stages: 1. Determining your purpose and topic (Chapter 4) 2. Adapting to your audience (Chapter 5) 3. Researching your topic (Chapter 6) 4. Organizing your ideas (Chapter 8) 5. Practicing your speech (Chapter 12) 6. Presenting your speech (Chapter 12) Th ese
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Speech is the expression of or the ability to express thoughts and feelings by articulate sounds. It is the spoken expression of ideas. It is also defined as our ability to speak or the power of expressing or communicating thoughts by speaking. We often use speech to interact with other people. Social Interaction is the means and ability of two or more social beings to come into contact‚ communicate or acknowledge one another while each being is aware of the others. This is the way people talk and
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1. Defining Communication Theories Cognitive Dissonance Theory Cognitive Dissonance Theory argues that the experience of dissonance (or incompatible beliefs and actions) is aversive and people are highly motivated to avoid it. In their efforts to avoid feelings of dissonance‚ people will avoid hearing views that oppose their own‚ change their beliefs to match their actions‚ and seek reassurance after making a difficult decision. Communication Accommodation Theory This theoretical perspective examines
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If i was Stanley and i was going to Camp Green Lake i would be tremendously frightened and worried and worried how life might be in Camp Green Lake like if anyone will bully me and take my things and also how i might turn out and if i might make friends with the other kids that are in Camp Green Lake.If i was falsely accused for stealing shoes i would feel very scared and angry but can’t do anything about because they clearly saw me holding the stolen shoes in my hands so i couldn’t do anything
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Julianna Lopez English AB2 March 19‚ 2014 Guns Guns protect us when others cannot. Guns give people a sense of calmness when protecting themselves and their families. Guns do many things in the United States‚ like stopping criminal acts‚ giving people a sense of protection‚ and establishes every American with gun rights. It is also known as The Second Amendment. The proposition in our society should be for guns in American and not to be banned. As soon as a person is born into this world they
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Over 11.4 million illegal immigrants are currently in the U.S‚ many of which are causing problems for U.S citizens. Illegal immigration has been called a good thing for the economy and for helping jobs‚ but illegal immigration brings more problems than solutions. The U.S government should deport illegal immigrants or enforce immigration laws. Through illegal immigration‚ there have been increased crime rates‚ escalating cost to U.S citizens‚ and drug trade throughout the U.S. Illegal immigrants may
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College graduates are increasingly being asked to give presentations as part of their job interviews • Internet & other technologies has not reduced the need for pubic speaking The tradition of public speaking • Oldest handbook on effective speech was written on papyrus in Egypt 4‚500yrs ago. • Eloquence was highly prized in ancient India‚ Africa & china as well as Aztecs and other pre-European cultures of north & south America • Greece and Rome essential role in education & life • Aristotle’s
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considered absences. Participation: MANDATORY. Completion of all On Line work and participation in all classroom activities are necessary to pass the class Make-up speeches cannot be allowed: Time scheduling is too constricted to allow it. Speech outlines will NOT be accepted late. All major speeches must be completed on the scheduled day‚ to pass this class. Assignments: All other assignments must be on time to get full credit. Plagiarism: Policies on cheating and plagiarism will
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In a world where terrorism is on everybody’s mind‚ we’re allowing illegal immigrants to cross our border and while many of them have been in criminal activity. If someone were to ask you what your thoughts on illegal immigrants‚ what would your reaction be? Would drugs‚ the deaths of Americans‚ and stealing their jobs‚to add insult to injury come to your mind? All illegal immigrants should be deported and not given amnesty because they bring crime to the US‚ open up windows for terrorism‚ and steal
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