ETHICS AND INNOVATIONS IN MARKETING AND ITS RELEVANCE WITH CONSUMER BEHAVIOR Kishor N. Choudhary N.S.B.College‚ Nanded ABSTRACT: In order to be consumer-oriented‚ marketing will have to be truthful and ethical. That is why it is very important in marketing‚ as in any other field; to apply the principles of Ethics It is also important to apply the processes of innovation‚ to find new ways of marketing effectively. This Paper explains the concept of Ethics in Marketing and overview a number of issues
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the benefits and opportunities to the business of using internet marketing within the marketing mix of a selected business.[P4] The question has to be a selected business as I chose‚ Bikroy.com An effective ’Marketing Mix’ including all 7 is a way of identifying a businesses achievements of marketing objectives‚ meeting customer needs‚ is balanced and consistent‚ creates a competitive advantage and matches corporate resources. The 7p’s include: product‚ price‚ place‚ promotion‚ people‚ process
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Conference on Business Management & Information Systems‚ 2012 Consumer Perception Towards Organic Food Products in India T. Bhama and Vedha Balaji1 Management Studies‚ Christ University‚ Bangalore 1 Institute of Management‚ Christ University‚ Bangalore E-mail: bhama.t@christuniversity.in; vedha.balaji@christuniversity.in ABSTRACT Consumers worldwide are becoming health conscious and are concerned about nutrition (Hart‚ 2000) and the quality of food consumed. Consumers are also increasingly
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Business Plan on A Musical Cafeteria “Café Opera” Business Plan on Musical Cafeteria “Café Opera” Prepared for Sarker Rafij Ahmed Ratan Assistant Professor School of Business & Economics United International University (UIU) Prepared by Name ID 1. Mohd Tawher Ashraf Siddiqui Sadat 111 123 214 2. Gunjan Adhikary 111 123 176 3. Fatema-Tuj-Zohora 111 123 176 4. Sadia Binte Mahfuz 111 123 162 5. Fatema Jur Ferdous 111 122 304 Date of Submission: 1st September‚ 2014 United
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Jennifer Aaker and Susan Fournier (1995) ‚"A Brand As A Character‚ A Partner and A Person: Three Perspectives on the Question of Brand Personality"‚ in Advances in Consumer Research Volume 22‚ eds. Frank R. Kardes and Mita Sujan‚ Advances in Consumer Research Volume 22 : Association for Consumer Research‚ Pages: 391-395. Advances in Consumer Research Volume 22‚ 1995 Pages 391-395 A BRAND AS A CHARACTER‚ A PARTNER AND A PERSON: THREE PERSPECTIVES ON THE QUESTION OF BRAND PERSONALITY Jennifer
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Introduction To market services effectively‚ marketing managers need to understand the consumer decision process applies to both goods and services. In this essay‚ firstly‚ I am going to analyze the pre-purchase stage of service experiences in Modern Beauty Salon which is a beauty salon that I encountered recently. Secondly‚ I will evaluate the different types of risk which I perceived before consumption. Thirdly‚ I would like to illustrate the various strategies that the company offered in order
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Letter of Transmittal August 25‚ 2014 ......................... Dhaka City College Dear Mam‚ At the beginning we would like to thank you for giving us an opportunity to do the project work and providing us all support and guidance which made me complete the project on time. We are extremely grateful to you for providing such a nice support and guidance though you have busy schedule managing the university affairs. We also thank you for your effective lectures at the class‚ which make all
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Table of contents Introduction 3 1 Naming and Packaging: marketing mix tools of the product 4 1.1 The products levels 4 1.2 Naming 5 1.2.1 The visual distinctiveness of a brand 5 1.2.2 Selecting the right name 6 1.3 Packaging 7 1.3.1 Definition 7 1.3.2 The functions of packaging 7 1.3.3 The importance of packaging 8 2 Packaging and Naming for the energy drink industry 9 2.1 Industry overview 9 2.1.1 Leading brands on the Australian market 10 2.1.2 Target market of the energy drinks
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Hindustan Lever’s Project: Case Study in Marketing FMCG to Rural Consumer With the population of over 1.2 billion and vast territory‚ India maintains an annual economic growth rate of over 6.5% since 1998. In this fast developing market‚ India enhances specific characteristics in many aspects: the consumer preference‚ marketing channel‚ market liquidity‚ distributors and manufactories‚ and so on. Therefore‚ administrators have to make decisions and strategies corresponding to this circumstance
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Product: Paper Vending Machine Height: 5ft Width: 3ft Thickness: 3ft Description: powered by electricity‚ looking glass window as the front past of the machine that will show the merchandise that student can buy. The window can be opened sideways for the merchandise to be refilled. (please see picture below) PVM is a new and strategic and innovative way to sell paper. We will be selling papers from intermediate papers‚ bond papers up to school booklets. Eventually‚ we will also be selling basic school
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