MG327 Marketing and Society Mattel and the Toy Recalls Q1. Who are Mattel’s stakeholders? Who did Mattel cater to in the recall? What are the long-term implications of the stakeholder approach the company adopted? Stakeholders are the people‚ groups or organisations that have a direct or indirect stake in an organisation and can be affected by the organization’s actions‚ objectives‚ and policies. Key stakeholders in a business include‚ customers‚ employees‚ shareholders‚ government‚ suppliers
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Effect of Toys on Child Development The types of toys children play with can affect how they develop. Toys can help or hinder a child’s development in intelligence‚ social skills and personality. Certain characteristics may be genetically entwined in a human being‚ but some characteristics and behaviors can be learned‚ from parents‚ surroundings‚ and the toys with which a youngster plays. Elise Moore‚ author of “How Do Toys Aid Development”‚ stated “if play is the work of the child‚ toys are the child’s
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Mattel has been criticized heavily for having to recall not once but thrice in 5 weeks 20 million toys manufactured in China with lead paint and/or loose‚ potentially dangerous magnets. Clearly Mattel does not have sufficiently tight quality control procedures in its supply chain to compensate for the extra risks of outsourcing to Chinese subcontractors and clearly there are design flaws in the toys with the magnets that could come loose. Although many observers give the company credit for responding
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asked to select a toy or equipment to play. I choosed a Gymini Move&Play activity mat made by ’Tiny Love ’. The toy I choosed is best suitable for children from 0-1 year. The Tiny Love Gymini Move and Play Gym is the only gym that adjusts to baby ’s developmental stages. The revolutionary sliding arches allow for endless play options‚ easy access to lift baby in and out and even space for parents to play along side baby. Baby will delight over the fun electronic light and music toy with 7 melodies
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Toy Story 3 is a funny‚ loving‚ family movie. Toy Story 3 is the third movie in the Toy Story series. When word started getting out that there was going to be a third movie‚ viewers were a little skeptical. They were not sure if it would live up to the first two movies. Toy Story 3 came out in theaters in the United States on June 18‚ 2010. Since then it has been release worldwide. Toy Story 3 was directed by Lee Unkrich‚ produced by Pixar Animation Studios‚ and released by Walt Disney Pictures.
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Let’s say you’re a little girl in a toy store. You walk down the aisles‚ touching all of the toys available to you. How lovely to have all of these things to play with! You finally land on a box of action figures. When you show them to your mother‚ she wrinkles her nose at the superheroes and army men. “Wouldn’t you like a doll instead?” she asks. You don’t know how to answer. Maybe she’s right. After all‚ that’s what all the other girls want. Now you’re a little boy‚ and you don’t want those
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consumers tend to assume that high quality is equal to safety‚ such as high quality cars are safer than standard quality cars. Also‚ safety can be measured how a product affects to human body when we use or consume it. Precisely‚ The U.S citizens in this case‚ we can say that they are having one of the highest consumer expectations in the world. In addition‚ after 9/11‚ safety is the most important concern in the U.S for everything. Furthermore‚ I heard a joke from my sister who lived in the U.S for 10
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Gender and the Toy Store How do kids learn how to “act like a girl” or “act like a boy”? If gender is not biological but must be learned‚ then it is important to look at the ways we teach kids in our society how to “do gender” correctly. Kids learn gender in many different arenas and from many different people. One way kids learn about appropriate gender behavior is through toys. This assignment requires that you visit a toy store and take note of how toys are marketed differently to girls and
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Topic 6 Play‚ Toy and Technology As parents and teachers‚ we may be wondering if the introduction of technology into the lives of children is changing the way children play‚ learn‚ think and express their own creativity. Do the changes signal the demise of traditional toy and game play‚ or is it possible to encourage and manage both to the benefit of the child? Most believe there is room for both‚ and they can be incorporated and remain in balance. We should not think to hold technology back
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Toys‚ Packaging‚ and Gender Stereotypes There is a visibly blatant distinction when walking into a toy store or isle of the divide of gender differences and interests. Pink is a standout color amongst half of the space‚ and blue sticks out amongst the other half. There are stereotypical notions‚ which attach the color pink to girls and blue to boys. The color-coded aisles reflect some kind of innate gender difference and assumed interests. What type of message is this form of visual culture sending
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