How BP failed at crisis communication British Petroleum (BP) suffered a large-scale public relations and crisis communication disaster‚ when an oil-drilling rig accident on 20th April 2010 incurred a spillage of several million gallons of crude oil into the Gulf of Mexico. This catastrophic spill has been regarded as one of the most severe environmental damages recorded in the U.S. history‚ causing public animosity and frustration‚ substantially because of inappropriate BP´s crisis communication
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Assignment One This paper aims at identifying the communication problems facing BP‚ pointing out the concerns the key stakeholders may have‚ and discussing the steps that BP should use to deal with the key stakeholders. The main communication problem facing BP is failure to satisfy their stakeholders‚ the pubic‚ and the U.S. government. With each failure to stem the flow‚ BP’s communication problem makes the situation worse; BP becomes the target of criticism from all quarters. The cause of the communication
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Deep Horizon oil rig occurred in the Gulf of Mexico Near Louisiana. Fifteen out the of one hundred fifty men who were on board were injured. Approximately two days later‚ the rig sang and oil began spewing. The oil leaked for over one hundred days. The BP oil disaster in the gulf has posed a threat on the people and the environment that surround the oil spill. The effects of offshore drilling can be catastrophic‚ especially after seeing what has happened in the Gulf. There are many concerns that come
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Writing Executive Summaries Sample Summary As its name suggests‚ an executive summary summarizes‚ or reviews the main points of‚ a longer document or report for a reader that does not have time to read the entire report. An effective executive summary analyzes and summarizes the most important points in the paper or report‚ and will often make a recommendation based on the analysis. Executive summaries are “stand alone” documents that are almost always read independently of the reports they summarize
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to recover the initial outlay‚ building is better. I also apply the modified internal rate of return (MIRR) to this analysis. The modified internal rate of return is an alternative measure of the annual rate of return on an investment that assumes you reinvest the cash flows at the required rate of return. MIRR is value neutral regarding the reinvested cash flows and is not incorporating any spurious value enhancing/destroying activity. According to MIRR approach‚ building the technology dominates
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Business Communications BP and the Gulf of Mexico Oil Spill 04-71-100-05 Dr. R. Kobe Meshal Mustafa January 31th‚ 2013 An explosion took place on the Deep Water Horizon on April 20th‚ 2013. I will be discussing the main communication problem that BP faced. First I will discuss the causes of the problem‚ second I will talk about the symptoms. Thirdly‚ I will discuss the key stakeholder groups and the issues they are concerned about. Lastly‚ I will discuss how BP can use the communication model
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4-22-2011 Communicating During Crisis: A Case Study of the 2010 BP Gulf Oil Spill Aubrey N. Villines Butler University Follow this and additional works at: http://digitalcommons.butler.edu/ugtheses Part of the Communication Commons Recommended Citation Villines‚ Aubrey N.‚ "Communicating During Crisis: A Case Study of the 2010 BP Gulf Oil Spill" (2011). Undergraduate Honors Thesis Collection. Paper 90. This Thesis is brought to you for free and open access by the Undergraduate Scholarship at Digital
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Imagine‚ written by John Lennon is one of my favorite songs because it is so peaceful and full of life‚ love‚ positive feelings and happiness. Before analysing John’s work‚ I’d like to comment on the sophisticated structuring of this piece. Each of the three verses begins with "Imagine" and answers with an empathetic comment. And each verse is more challenging than the one before. So‚ we have: 1. Imagine there’s no Heaven - It’s easy if you try 2. Imagine there’s no countries - It’s not
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Situation Analysis: The Chapters Lounge is a bar located in the Riverside Motor Inn. Chapters Lounge is a small and quaint bar‚ looking to expand their sales. The Riverside Motor Inn was built in 1975‚ has over 34 rooms and charges a rate of 55 dollars a night. It is located in Bridgewater‚ Nova Scotia‚ with a population of 7‚500 people. Chapters Lounges offers a variety of alcoholic beverages‚ ranging from beer to liquor and also offers food. The primary customers are people over the age of 19 and
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VI. Marketing Plan Our marketing plan‚ included below‚ details our products and/or services‚ pricing and promotions plans. After a company wide effort to extract the information needed to produce a quality marketing plan for Dyna-Tex. Summary Dyna-Tex develops computer for a wide range of potential customers. This marketing plan illustrates our market segments and the strategies we are employing to get customers and create a solid revenue stream. Our unique focus of creating computers
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