Background The IMAX Theatre¡K Organisational Description The word IMAX is drawn from the two words‚ ¡¥Maximum Image¡¦ which is designed to deliver the most immerse theatre experience in the world. The Imax theatre‚ Melbourne is operated by ¡¥World¡¦s Biggest Screen¡¦ Pty Limited and is a registered trademark of Imax corporation‚ Toronto‚ Canada‚ who is responsible for providing the projection equipment and colossal screens to facilitate the large format films. The Imax theatre in Carlton‚ Melbourne
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analyize the corporate strategy of IMAX corporation followed by their integration strateges. In Section 2 we access the comparitive advantage of IMAX Corporation. Section 3 talks about the effect of enviorment on IMAX‚ both internal and external. Section 4 is the breif discussion of Industry Analysis and how IMAX has been performaing compartivily with the rest of the firm‚ then followed by EFE Matrix. In Section 5 we have calculated and interpreated the financl ratios of IMAX Corporation. SECTION 1: CORPORATE
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increased profits‚ IMAX is faced with a highly competitive market and focuses on being a leader in theater system lease and maintenance agreements‚ film production and distribution‚ and theatre operations. Key Facts IMAX provides itself on being a unique theatre experience and thrives on differentiation from any other theatre experience. The company uses extensive research and development to make continuous improvements to its technologies in theatre operations and film production. IMAX films are educational
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Summary This analysis lays out the basic concepts‚ key issues‚ Internal‚ and external analysis. It also includes my strategic recommendations on the possible direction that could be taken based on the case study. Basic Concepts The IMAX strategy is two pronged. The 1st prong is to expand beyond institutional environments by opening IMAX theatres within multiplexes or convert existing multiplex screens. 2nd the launch of more Hollywood films in IMAX format. Key Issues 1.) Could IMAX thrive as
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IMAX Corporation IMAX Corporation IMAX Corporation is one of the most advanced companies in the world that manufactures‚ distributes and exhibits digital movie theater systems around the world. It specializes on developing high definition film cameras‚ large theater screens and high resolution projectors. The 3D image technologies along with surround sound system are designed to bring a new experience to the spectators‚ making them feel they are part of the show. The innovations and high quality
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Focus Questions: 1. Analyze IMAX’s general and industry environments and identify the opportunities and challenges it faces. Imax can be considered as a part of 3 different industries : photographic equipment‚ video and picture production and also video distribution If we had to consider only the video production and distribution‚ one may say that IMAX is evolving in a very competitive environment. In fact‚ the rivalry between competitors is really harsh‚ mainly because of the presence of
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Issue Two issues identified in the case include: 1) if an increased number of Hollywood films released in IMAX format would weaken the brand and cause IMAX to lose its differentiation; and 2) if IMAX is capable of surviving in the industry without being acquired by a larger studio. Analysis IMAX is part of the motion picture production and distribution industry‚ which boasts large firms and studios to compete with‚ such as Disney/Pixar‚ MGM‚ and Regal Entertainment. The industry itself is tough
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IMAX Case Study Malika Drumgoole Frank Thomas Rondell Rush Donte Rucker Amadou Berete Deshantelle Rogers Seminar: Issues in Management Instructor: Dr. Yao October 14‚ 2011 Abstract IMAX is in a dilemma as to whether it should be sold to other giants such as Sony‚ Disney or Time-Warner. The general environment of the movie industry is discussed. Porter’s five forces model is used to help identify the opportunities and threats for IMAX. An explanation of how the resources
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develop new fi lms and establish a wider network of new theatres. It was at this point that commercial theatres were introduced to the industry. Further development within the industry will be spurred by the production of new fi lms and an increased network in which to screen the fi lms. However‚ the production of new fi lms is greatly infl uenced by the number of theatres available to screen them; and the development of more IMAX theatres is infl uenced by the number of available fi lms to offer visitors
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The IMAX Corporation was coined from Multiscreen Corporation. Muiltiscreen Corporation dealt with combination of many small projectors to project one large image. This method of creating large movies had many difficulties. It led to the original founders of IMAX to embark on a mission to find a simpler way to project large cinemas. Upon the discovery that the image from a single [projector is far more clear than those of combined projectors they changed their name from multi screen to IMAX. IMAX is
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