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    motives so as to design advertising programs and promotional activities accordingly. Breeze‚ which has long been Unilever’s flagship detergent brand sold in Thailand‚ is a very good example for IMC strategy utilization. The new campaign of Breeze is one of good examples on using IMC strategy. Breeze has launched its new campaign “Dirt is good” since the year 2546‚ and has expanded its target groups from housewives to little children and teachers. The company captures attention and induces

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    9 IMC Message Strategy

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    IMC Message Strategy All planned brand messages should: 1) Create brand awareness 2) Change or reinforce customers’ attitudes 3) Stimulate some kind of response or action 4) Stimulate the interactivity that helps build brand relationships The IMC Creative Brief is based on these mandates and how they relate to the brand decision-making process. 1 Creating Brand Value for a Biscuit 2 Brand Message Strategy Development The fourth step in the IMC planning process is developing message strategies

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    Specialized Audit

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    specilSpecialised audit services SECTION 2: SPECIALISED AUDIT SERVICES 2003-04 This section of the report includes information on audits conducted over and above the regularity audits. These include the following: • Forensic audits • Performance audits • Integrated audits • Performance information reviews For an explanation of each type of audit‚ please refer to my 2003-04 Activity Report. It is important to highlight that some of the forensic and performance audits result in a report to management

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    Huggies IMC Campaign IMC Campaign Huggies biodegradable “Enviros” Nappy Pants Tom Naughtin‚ Eleanore Kiffer‚ James Tammesild‚ Ventsislav Stoev Huggies IMC Campaign IMC Campaign Huggies biodegradable “Enviros” Nappy Pants Internal analysis: Kimberley Clark Kimberly Clark is a multi-national corporation that provides basic essentials in health care and personal supplies for those of all ages. Kimberly Clark generates over 1 billion dollars annually within the Australian and New Zealand

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    Audit and Assurance

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    PROFESSIONAL ACCOUNTANCY COURSE YEAR 3 AUDIT & ASSURANCE 1 INDIVIDUAL ASSIGNMENT BRIEF HAND OUT DATE: 5th October 2011 HAND IN DATE: INSTRUCTIONS FOR COURSEWORK You are required to research and prepare a report based on one of the following topics. Please seek the assistance of the module leader Ivor Pingue and your seminar tutors for help and guidance with your coursework. Do not leave the research too late!! The word limit for the report is a minimum of 3‚500 (+10%) words. maximum

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    Audit and Assurance

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    BSA 700: The Auditor’s Report on Financial Statements Prepared By Abdullah-Al- Mamun The auditor should review and assess the conclusions drawn from the audit evidence as obtained as the basis for the expression of an opinion on the financial statements. Basic Elements of the Auditor’s Report The auditor’s report includes the following basic elements ordinarily in the following layout: a) Title b) Addressee c) Opening or Introductory Paragraph- i) Identification

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    COMMISION ON AUDIT

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    ARTICLE 9 D. COMMISION ON AUDIT Section 2-4 Section 2  The commision on audit has a power ‚ authority and duty ;the concept of examination ‚ auditing and settlement of accounts. Power and Functions of the Commision 1.To examine ‚ audit ‚ and settle accounts. 2.To act as central accounting office of the government. 3.To define the scope of its audit and examination. 4.To promulgate accounting and auditing rules and regulations. 5.To submit an annual financial report and recommend measures. 6

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    AUDIT METHODOLOGY

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    AUDIT METHODOLOGY A systematic environmental audit consists of 3 main stages: Pre-Audit On-site Audit Post Audit All 3 stages need to be fulfil in order to complete the audit procedure on water quality management which to ensure clean water is to be preserved to be consumed by the end user. Pre-Audit Pre-audit is the first step in the audit procedure. During a pre-audit‚ a company or individual’s financial documents are examined to ensure that all information is correct before the company or individual

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    Internal Audit

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    Acknowledgement In the name of Allah‚ the Most Gracious‚ the Most Merciful Alhamdulillah‚ all praises and gratitude to Allah the All Mighty for his blessings and also for giving us the strength and patience to complete the comparative study of annual report. First of all we would like to express our thankfulness to She has indeed given us high encouragement and really put an effort to make sure we complete the assignment successfully. Her invaluable help of such constructive criticisms and suggestions

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    Types of Audit

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    yer_detailpage&v=KBV-JHJcB7c&list=UUp_A9 126rB138FOGsdm90vw Types of Auditors • • • • • External auditors Internal Auditors Governmental Auditors Forensic Auditors Information Technology 2-4 Types of Audit‚ Attest‚ and Assurance Services Audit Services: Internal Control Audits‚ Compliance Audits‚ Operational Audits‚ Forensic Audits Attest Services: Reporting on nature and quantity of inventory stored in a company’s warehouse so that the company can obtain a bank loan Assurance Services: Auditing is a specialized

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