ANALYSIS SIMPLIFIED FOR YOU) COURSE DURATION: 20 HOURS PER SEMESTER COURSE CREDITS: 02 1. ESSENCE OF ECONOMICS Problems of an economy; Solutions of these problems; Alternative system to tackle the problems; Economics‚ micro – economics & macro – economics; Basis building blocks of microeconomics – rationality‚ marginalism‚ opportunity cost‚ general & partial equilibrium. 2. FALLACIES AND PITFALLS Economics is about decision making‚ fallacies in decision making‚ fallacy of assumption
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Problem Set 1 MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) Which of the following topics is NOT a primary concern of macroeconomists? A) relative wages of skilled and unskilled workers B) unemployment C) differences in standards of living across countries D) fluctuations in the level of economic activity 1) 2) Primarily‚ macroeconomists use microeconomic principles to study A) business cycles and trends in the stock market
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The Role of IMC and its theory Is it a bird? is it a plane? Is it a business theory or a marketing theory? A management practice? A philosophy or a concept? A traditional linear marketing process (Kliatchko‚ 2008) or a cross-functional departmental process that requires management and board ‘buy-in’ (Duncan & Moriarty 1998)? Moreover‚ in this era of rapidly developing communications (Internet‚ mobile phones‚ digital communications and rapidly changing society‚ (demise of the family unit‚ the prosumer)
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Macro environment‚ one of the three key elements of the marketing environment explains the influences of broader societal forces. These major external forces are not controllable‚ but being aware of the environmental factors and its changes will be of great advantage for growing the business (Angela‚ 2012). In the travel business‚ the operation does not depend only on the internal functioning but is also affected by external factors. Wotif is also affected by these internal and external factors.
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KENDRIC EMBREE APRIL 10‚ 2015 MARKETING MANAGEMENT PROFESSOR SCOTT ECKERT Why are we developing a new IMC campaign? What is the problem? Dolce and Gabbana is a world wide international fashion design company whose unmistakable style combines strong innovation with Mediterranean origins. With stores across the nations and a very impressive consumer base‚ Dolce and Gabbana is a force within the fashion industry. Recently‚ the designers came under huge controversy from an interview which
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A Case Study on Brunt Hotels‚ PLC A Case Study on Brunt Hotels‚ PLC Course Name: Macroeconomics Course Code: MGT-3125 Submitted To: Fahmida Akter Nipa Lecturer‚ Department of Management Studies Jagannath University‚ Dhaka. Submitted By: Group Name: Adroit Section: B 3rd year 1st semester Session: 2010-2011 Department of Management Studies Jagannath University‚ Dhaka. Date of Submission: September 04‚ 2013. Group Details
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the availability of credit cards so that people need to hold less cash. If the central bank does not respond to this event‚ what will happen to the price level? Use a diagram to assist in answering this question. 2. Use the loanable funds model to explain what happens to interest rates and investment if a government moves from a balanced budget position to a budget surplus. 3. Suppose that the T-account for The Open Campus National Bank (OCNB) is as follows: Assets Reserves $100
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SAU LECTURE NOTE ON ECO 213 INTRODUCTION TO MACROECONOMICS I COURSE OUTLINE 1. Nature and scope of macroeconomics • Macroeconomics defined • Why study macroeconomic • Macroeconomic theories • Relationship and interdependency of microeconomics and macroeconomics • Drawbacks of macroeconomics 2. National income accounting • Definitions • Concepts associated with national income •
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IMC TOOLS USED BY LUX Promotion The great Indian brand wagon started nearly four decades ago. Great brands sometimes outlast their ambassadors as proven by Lux which celebrated its 75th anniversary in India. The first ambassador‚ Leela Chitnis featured in a Lux advertisement which flagged off the Lux wagon. She gave way to a galaxy of stars which includes Madhubala‚ Nargis‚ Meena Kumari‚ Mala Sinha‚ Sharmila Tagore‚ Waheeda Rehman‚ Saira Banu‚ Hema Malini‚ Zeenat Amaan‚ Juhi Chawla‚ Madhuri Dixit
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International Journal of Marketing Studies Vol. 4‚ No. 2; April 2012 Impact of Integrated Marketing Communication on Consumer Behaviour: Effects on Consumer Decision – Making Process Camelia Mihart (Kailani) Academy of Economic Studies Piata Romana No.6‚ Bucharest‚ Romania Tel: 40-731-338-803 Received: February 10‚ 2012 doi:10.5539/ijms.v4n2p121 Abstract Integrated marketing communication (IMC) is one of the most controversial areas of research‚ the concept marking a constant progress from the
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