The Macro Environment Analysis is traditionally the first step of a strategic analysis; it is sometimes referred to as an external analysis‚ a pest analysis or a pestle analysis. The purpose of the Macro Environment Analysis is to identify possible opportunities and threats to your industry as a whole that are outside the control of your industry. There are many factors in the macro-environment that will affect the decisions of the organisation. Tax changes‚ new laws‚ trade barriers‚ demographic
Premium Economics Climate change PEST analysis
1.1 The micro-environment This environment influences the organization directly. It includes suppliers that deal directly or indirectly‚ consumers and customers‚ and other local stakeholders. Micro tends to suggest small‚ but this can be misleading. In this context‚ micro describes the relationship between firms and the driving forces that control this relationship. It is a more local relationship‚ and the firm may exercise a degree of influence. These are internal factors close to the company
Premium Strategic management Management Marketing
Market and market segments 8 6. Coca-Cola’s Current media mix 9 6.1 Television 9 6.2 Print 9 6.3 Alternative Media 10 7. communication tools & strategies 10 7.1 Sports 10 7.2 Occasion based 11 7.3 Community Involvement 11 8. Integration of marketing communications 12 9. Coca-Cola’s Brand relationships 13 10. conclusion 17 bibliography 18 Around the world‚ it is nearly impossible to find a person
Premium Coca-Cola
Question 5 The main benefits to using integrated marketing communications or IMC is that it is essential and cost effective the taxi company. Several shifts in the advertising and media industry have caused IMC to develop into a primary strategy for marketers: • From media advertising to multiple forms of communication. • From mass media to more specialized (niche) media‚ which are centred on specific target audiences. • From a manufacturer-dominated market to a retailer-dominated‚ consumer-controlled
Premium Marketing
Jesse Selchow Professional Practices Wednesday 6pm Micro VS. Macro Management In a simple definition management is the person or persons who control or direct a business or other enterprise. However‚ management is much larger than just one person or small group of people. Management is also the practice of handling‚ supervision‚ direction‚ and control (www.dictionary.com). It is much larger than one person‚ or even a small group of people; management is everywhere. We use management in all aspects
Premium Management
Micro Macro A company ’s marketing environment is made up of the ACTORS AND FORCES outside marketing that affect marketing management ’s ability to build and maintain successful RELATIONSHIPS with target customers. The marketing environment is made up of the micro environment and the macro environment. The micro environment consists of the ACTORS CLOSE to the company that affect its ability to serve its customers - the company‚ suppliers‚ marketing intermediaries‚ customer markets‚ competitors
Premium Coca-Cola Pepsi
Business Modelling For Enhanced Communication Business Modelling is the use of models and methods to understand and change the organisations. The goal is to reduce the communication gap between different types of people or groups that can be either business‚ social or personal. This has been presented in the following ways:- * Different level development * Exploring different viewpoints. * Describing different aspects. This is a method to research and present the different perspective
Premium Management Business process modeling Strategic management
Singapore Macro-environment PESTLE Analysis Political Singapore is relatively unique in terms of its political environment. There are very few opposition parties‚ and the main political group is the People’s Action Party (PAP) that governs Singapore since it achieved its independence in 1965. Singapore‚ under the leadership of the PAP‚ possesses a distinct political culture: authoritarian‚ pragmatic‚ rational and legalistic. Singapore’s power structure is highly centralised‚ regarded
Premium Singapore Housing and Development Board
Floyd describes 3 models of human communication. Which model do you think is the strongest? Do you think there is anything that needs to be added to the model to fully depict the communication process? Although I believe people are communicating through the action process more nowadays than they have been in the past‚ because of how important text messaging and email is to our society. I think that the transaction model is by far the strongest‚ and more accurate way of communicating. The transaction
Premium Communication Nonverbal communication Writing
Macro-economic factors: There are a lot of macro environmental factors that affect Telfin performance though emphasize has been given on the important factors. Economic factors like current and anticipated economic growth‚ interest rate‚ inflation‚ cost of labor‚ disposable income and distribution of income etc collectively comprise economic environment. Current and projected economic conditions: In recent years Pakistan’s economic figures were indicating very impressive and promising consequences
Free Economics Macroeconomics Inflation