Integrated Marketing Communications | By Mark LLanos | Advertising and Public Relations | | Executive Summary Best known for their “Just do it” branding‚ Nike was founded in 1955 by an athlete named Phil Knight who ran track for Bill Bowerman. Originally starting as a footwear distributor for a company known today as “ASICS”‚ the founders of the company decided to take a different approach to their business. When they launched their Nike line‚ they realized that having an athlete endorse
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CRITICAL ANALYSIS OF AN IMC CAMPAIGN: SKITTLE’S DAZZLE THE RAINBOW CAMPAIGN The campaign * Embracing alternative product uses and taking in to the next level‚ Skittles rolls out its social media marketing campaign: “Dazzle the Rainbow” in October 2010.Dazzle the Rainbow is simply a challenge in which Skittles fans are asked to bury a man named David Phoenix in a vat of the sugary candy. * It was a 24 hour live streaming response campaign that features David Phoenix‚ a man who says he “can
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PMP Exam Sample Questions (1) A Project Manager is at the project kick-off meeting. He confidently states the vision and mission for the project. This PM is exhibiting the following leadership style: 1. Hierarchal 2. Authoritarian 3. Charismatic 4. Associative Answer:C (2) You are in charge of developing a new product for an organization. Your quality metrics are based on the 80th percentile of each of the last three products developed. This is an example of: 1. Statistical
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ACCT1501 Practice Exam Questions 2014S1 QUESTION 1 (8 Marks) Financial Reporting Principles‚ Accounting Standards and Auditing‚ & Sustainability Reporting Provide short answers to the following: 1. What are generally accepted accounting principles? (2 Marks) 2. If you have a good idea and expect to make a lot of money from the idea is that a sufficient reason to recognise an asset? Explain why or why not. (2 Marks) 1 ACCT1501 Practice Exam Questions 2014S1 3. How can financial
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CJUS Final Review 1. Know what the Fifth Amendment limits? Limitations on the exercise of governmental power or authority and prevent person from being tried twice for the same offense‚ testify against himself. 2. Sixth Amendment guarantees what? The Sixth Amendment guarantees the right to legal counsel at all significant stages of a criminal proceeding. 3. The eighth amendment bars what? U.S. constitutional amendment forbidding excessive bail‚ excessive fines‚ and cruel and unusual
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1) Hahn Company uses the percentage of sales method for recording bad debts expense. For the year‚ cash sales are $300‚000 and credit sales are $1‚200‚000. Management estimates that 1% is the sales percentage to use. What adjusting entry will Hahn Company make to record the bad debts expense? Debit Bad Debt Expense $12‚000‚ Credit – Allowance for Doubtful Accounts $12‚000 2) Using the percentage of receivables method for recording bad debts expense‚ estimated uncollectible accounts are $15‚000
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Practice Questions for AMFI Test 1. A close-ended mutual fund has a fixed : a. NAV b. fund size c. rate of return d. number of distributors 2. The maximum load that a fund can charge is determined by the : a. AMC b. SEBI c. AMFI d. distribution agents based on demand for the fund 3. The amount required to buy 100 units of a scheme having an entry load of 1.5% and NAV of Rs.20 is : a. Rs.2000 b. Rs.2015 c. Rs.1985 d. Rs.2030 4. A gilt fund is a special type of fund that invests
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IMC report: Dove winning in China Intro to Advertising (MKTG1294) Nguyen Trung Kien (3425426) Group 1 In 2010 Dove faced a serious crisis in Chinese market. Dove’s sales declined rapidly‚ while its main competitor‚ Olay‚ grew. Comparing to other top five shower gel brand Dove had a tiny 2% market share. Dove was expensive and not well distributed. In addition Chinese women considered Dove to be worse then Olay. So it is rational for Dove to withdraw from Chinese market. However they decided
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cost advantages entrants have to pay higher prices for inputs‚ this may be due to economies of scale or due to existing firms owning or controlling the supply of scarce resources. Scale economy barriers exist when declining LRAC for the product in question makes it difficult for smaller firm to enter the market. Perfectly competitive markets are said to have 0‚ or low‚ barriers to entry compared to monopoly industries which have very high barriers. It is possible for monopolies to own patents and
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Example Questions Essentials of Organizational Behavior. 1 Ch.1 The underlying principle of scientific management was to: A) structure organizations for the efficient management of people. B) apply statistical analysis to the design of jobs C) get people to do more work in less time. D) eliminate the need for first-line supervisors C 2 Ch.1 The human relations movement A. emphasized the importance of employee training and development. B. encouraged employee participation in organizational decision
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