IMC Message Strategy All planned brand messages should: 1) Create brand awareness 2) Change or reinforce customers’ attitudes 3) Stimulate some kind of response or action 4) Stimulate the interactivity that helps build brand relationships The IMC Creative Brief is based on these mandates and how they relate to the brand decision-making process. 1 Creating Brand Value for a Biscuit 2 Brand Message Strategy Development The fourth step in the IMC planning process is developing message strategies
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Sample PERS 2001 Exam Questions Multiple Choice Identify the choice that best completes the statement or answers the question. Modules 1-Introduction‚ 2-Overview of Legal Systems and 3-Death Penalty 1. The Uniform Crime Report “Crime Rate” allows a. police to set a value on crimes c. comparison of crime over time and in different locations b. police to report crimes d. comparison of crime between countries 2. In the United States‚ all states except one use a similar source for their law. Which
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Samples of old exam questions 1. Two pure-breeding mutant plants produce white flowers. When they are crossed‚ all of the progeny have wild-type purple flowers. What does this genetic complementation test tell you? a. The genes are part of distinct biosynthetic pathways b. The two lines exhibit different mutations in the same gene c. More than one gene is involved in determining the phenotype d. The allele is pleiotropic e. The allele exhibits incomplete dominance 2. In a testcross of two
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first 3 months of the calendar year‚ the idea of launching a new car in this environment appears to be nothing more than folly. XX BRONZE However‚ with the new Volkswagen Polo due to reach Ireland’s shores in October of 2009 there was no question of a delay. The Polo is part of the Holy Trinity of Volkswagen’s lead models – the other two being the Golf and the Passat. With the Polo‚ Volkswagen Group Ireland faced an intriguing challenge. Whilst it was a profitable model it was not meeting
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BUSINESS LAW 401 – FINAL EXAM 1. Name three ways to finance a new business. 2. What is the primary purpose of federal bankruptcy law? a. To protect creditors b. To treat all creditors equally c. To preserve business relationships d. To discharge the debtor from burdensome debts by giving him a fresh start 3. Martha started a flower shop as a sole proprietor. After one year‚ she was forced to close the shop because business was so bad
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INTRODUCTION Louis Vuitton has prided itself in its tradition and longstanding commitment to thousands of peoples lifestyles for over a century and a half. Right from its origins as a trunkmaker‚ Louis Vuitton has always been a trendsetter‚ progressively developing a range of luxury products consistent with the brand ’s values. This creativity entered an exciting new realm in 1998 when Mark Jacobs joined the firm as the Artistic Director. The French origin of Louis Vuitton swiftly became an international
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Abstract: Absolut Vodka is one of the best-selling imported vodkas in the U.S. In 2005‚ it was the third largest spirits brand in the world. Despite being one of the top brands‚ its market share fell‚ though the sales of imported vodkas in the US had risen. After Absolut vodka’s entry into the US in 1979‚ many vodka brands have been launched. Now‚ in 2006‚ the Absolut brand is starting to feel the pressure from competing brands such as Grey Goose‚ Smirnoff‚ Ketel One and Belvedere. The parent
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Summary of Individual Presentation IB091 袁齐琦 20090301258 Introduction: Sephora is a visionary beauty-retail concept founded in France by Dominique Mandonnaud in 1970. Sephora provides a broad range of product categories including skincare‚ color‚ fragrance‚ body‚ smilecare‚ and haircare‚ in addition to Sephora’s own private label. It operates approximately 1‚300 stores in 27 countries worldwide. It has offline stores as well as a 24-hour online store. Sephora in China: 1. A brand new way
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History 30 mark exam question How far was peaceful protest responsible for the success of the civil rights movement in the years 1955-64? Peaceful protesting was a method used excessively between the period of 1955-64 (and prior to this) during the civil rights movement. It was used to bring about a “de jure” (legal change) and “de facto” (practical change) change for the rights of black Americans. Peaceful protesting was used as a means of theoretically “fighting” against unjust laws following the
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Identify the IMC tool used‚ the rationale why & how the tools are being used. The structure of this section would be as below : * Type of IMC tool utilised (ie : Advertising; Sales Promotions; PR‚ etc) * Objectives‚ help identify the role of the IMC tool and purpose of using the selected tool * Tools/media used * Description on how the tools were being used and executed The Integrated Marketing Communication (IMC) is a strategy to brand communications where different channels
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