This question paper consists of ….printed pages‚ each of which is identified by the Code Number LUBS5455M LUBS5455M UNIVERSITY OF LEEDS (Semester 1‚ 2011/2012) Examination for the degrees of MSc International Marketing Management and MA Corporate Communications & Public Relations LUBS5455M Marketing Communications TIME ALLOWED 3 Hours Answer 5 questions: All questions carry equal marks. . LUBS5455M Question 1. Compare the levels of creativity achieved by
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X115/201 NATIONAL QUALIFICATIONS 2008 THURSDAY‚ 15 MAY 1.00 PM – 2.00 PM ENGLISH INTERMEDIATE 2 Close Reading Answer all questions. 30 marks are allocated to this paper. Read the passage carefully and then answer all the questions‚ using your own words as far as possible. The questions will ask you to show that: you understand the main ideas and important details in the passage—in other words‚ what the writer has said (Understanding—U); you can identify‚ using appropriate terms
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1.Measurement of national income: GDP and three methods of its calculation. GDP – is the value of output produces within the country over a 1-year period. 1. The first method of measuring GDP is to add up the value of all the goods and services produced in the country‚ industry by industry. In other words‚ we focus on firms and add up all their production. This first method is known as the product method. GVA over a year. Exclude taxes on products VAT‚ includes subsidies. (intermediate consumption)
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1. Two-way tables can be used to examine relationships between two variables. Suppose we have data on 200 students regarding their gender and whether or not they wear backpacks to school. The data is summarized in the two-way table below. 2. Fill in the remaining numbers in the table. Backpack: Yes Backpack: No Male 30 60 Female 30 80 Different ways to summarize the data from a two way table 3. A _______ distribution summarizes the data from one variable only
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Section A – THIS ONE question is compulsory and MUST be attempted Section B – TWO questions ONLY to be attempted Do NOT open this paper until instructed by the supervisor. During reading and planning time only the question paper may be annotated. You must NOT write in your answer booklet until instructed by the supervisor. This question paper must not be removed from the examination hall. The Association of Chartered Certified Accountants Paper P5 Section A: THIS ONE question is compulsory and
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CORUS: OVERCOMING BARRIERS TO CHANGE COMPREHENSIVE CASE Total Marks 100 Read the case ‘Corus: Overcoming Barriers to Change’ and answer the questions that follow. a. Analyze the type of change being introduced at Corus. [05 Marks] b. Identify and comment on the imperatives [factors]‚ both internal and external‚ that have moved Corus towards change. Which among these was the ‘tipping point’? [10 Marks] c. What barriers to change existed at Corus? Analyse the approaches Corus used to overcome
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record and history of customers in a better way and that result in better service and higher level of satisfaction. By having the DRMO as single source of information on the corporate data model‚ management can quickly receive answers to information questions and see where information weaknesses exist. Then‚ through a process of assessing and correcting information weaknesses‚ the organization can gain knowledge and power. That power can be put to use in creating solid‚ information-backed‚ strategic plans
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Theoretical Concept or Management Fashion? Examining the Significance of IMC Particularly throughout the last decade Integrated Marketing Communications (IMC) appeared to have found increasing acceptance as a theoretical concept‚ Idea‚ technique‚ or simple rhetoric with advertising agency executives‚ marketing‚ and advertising practitioners‚ as well as with writers in the popular and academic marketing and management press. Despite its pervasive penetration in the marketing and communication management
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Top of Form Page: 1 2 | Page 1: Multiple-choice and Matching 1. (TCO 1) Historical research involves four main tasks. Discover refers to the task of (Points : 2) locating primary sources to learn the facts. asking questions like "Who created the source and why?" analyzing all the available primary sources and judging which is the most accurate. distributing the new findings to the world. | 2. (TCO 2) The Big Three were (Points : 2) Stalin
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A SAMPLE OF PREVIOUS MANAGING MARKETS EXAM QUESTIONS 1. "Marketing is just about putting the gloss on the products we provide" Discuss with reference to marketing orientation and the marketing concept. 2. You have been asked by the Chief Executive of Frozen Food Manufacturer‚ Birds Eye‚ to produce a marketing plan: 2a. Analyse and evaluate macro-environmental factors affecting the plan 2b. Analyse and evaluate customer and competitor issues affecting the plan 3a. Indicate some possible
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