different objective lenses; allows the lenses to rotate for viewing. 6. Base - Supports the microscope. One hand is placed under this when carrying the microscope. 7. Eyepiece - Contains a lens that magnifies about 10X. You look through this. 8. Fine Adjustment Knob - Moves the stage or body tube for focusing with the high-power objective lens. Focuses for details. 9. Course Adjustment Knob - Moves the body tube or stage for focusing with the low-power objective lens. 10
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between the ocular lens and the objective lens? Ocular lens is the lens you look through and objective lens is the lens that is close to the stage. 3. Where do you place the slide on the microscope? the stage under the stage clips 4. Which adjustment‚ course or fine‚ do you use when you are observing the highest power? Fine 5. What would the total magnification be if you are looking through the ocular and using each of the following objectives. Ocular |Objective|Total Magnification| 10x|4x|40x|
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of the microscope and describe the function of each A. Ocular Lens- the lens on the top of the microscope that look into with 10x or 15x power. B. Body Tube- Connects eye piece to the objective lens C. Revolving Nosepiece- holds two or more objectives lenses and can be rotated easily to change power D. Objective lenses- 4x‚ 10x‚ 40x‚ and 100x powers E. Stage- The flat plate where the slides are placed for observation F. Diaphragm- Generally a five hold disc placed under the stage. Used to vary the
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micrometers Experiment 2: Virtual Microscope Post-Lab Questions 1. After completing the m1 exercise in the “Try this” section‚ how tall is the letter e? Answer: about 1.8micrometers 2. What is the highest objective lens you can use to see the entire letter e? Answer: 10x is the highest objective lens where you can see the entire letter e . 3. The nuclei (the structure inside a cell that contains DNA) of the cheek cells have been stained using a special dye so that they appear purple. What shape
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developing marketing strategy for Danone using IMC mix. As discussed with you during our previous meeting‚ I have concentrated in my studies on IMC mix tools currently used by the company. I find the mix one of the most proper way to communicate with consumers. The report will discuss and give an explanation of using IMC mix in process of selling yogurt called Activia. Moreover‚ the report will support you with information how to use the tools of IMC mix in a proper way. As a fact that our company
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plan is to be submitted in written form and also uploaded through the RMIT course website. The plan should be formulated in the context of the Integrated Marketing Communications Process. It should be completed as follows: STAGE 1 Stage 1 of the IMC plan details the research and analysis undertaken in preparing your group’s creative brief. 1. Situation Analysis Perform a thorough analysis of the situation confronting the brand‚ internally and externally. The purpose of this is for the learner
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IMC Plan Outline 1. Executive Summary 2. Problem Statement 3. Situation Analysis a. SWOT i. Strengths of the organization ii. Weaknesses of the organization iii. Opportunities in the environment (e.g.‚ demographics‚ political‚ legal‚ technological‚ social‚ cultural
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TABLE OF CONTENTS Topic | Page | Decision Making Area 1:Determining the role of IMC Tools * Table of Articles * Summary of Articles * Observations * Conclusion | 3 | Decision Making Area 2:Establishing Objectives and Budgeting for the IMC Program * Table of Articles * Summary of Articles * Observations * Conclusion | 8 | Decision Making Area 3:Investment Decisions * Table of Articles * Summary of Articles * Observations * Conclusion | 12 | Decision Making Area 4:Message
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Northwestern University defined IMC as “The process of managing all sources of information about a product/service to which a customer or prospect is exposed which behaviorally moves the consumer towards a sale and maintains customer loyalty.” After I read the definition that Don Schultz gave‚ that made me want to really look into all of the definitions that I could find. As I started to read and search for five (5) different definitions for Integrated Marketing Communications (IMC)‚ I was amazed at the numerous
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University of Westminster “Integrated marketing communications are far from reality in most companies. A number of strong barriers prevent IMC from being implemented quickly and efficiently.”- De Pelsmacker Managing Marketing Communications 2011 Introduction Integrated Marketing Communications‚ (IMC) has been one of the major communications developments in the last decade of the 20th century (Kitchen & Schultz 1999‚ 2000) It is regarded as a fundamental paradigm shift in the thinking
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