Brand analysis/ IMC Analysis on Lipton Ice Tea‚ Oishi Green Tea‚ Fuji Green Tea. Brand analysis consist of 4P ’s In 2005‚ the tea industry reached the $1.7 billion category and it is expected to continue growing indefinitely (Mintel 2005). Market analysts believe the tea industry will continue to boom and is not expected to reach saturation level in the near future. The favorable movement in the tea industry can be attributed to two major factors: A consumers need for convenience and time-saving
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For analyzing the promotional mix and IMC roles we have to know first about promotional mix and Integrated Marketing Communications (IMC). The Promotional Mix: 1. Advertising- Any paid presentation and promotion of ideas‚ goods‚ or services by an identified sponsor. Examples: Print ads‚ radio‚ television‚ billboard‚ direct mail‚ brochures and catalogs‚ signs‚ in-store displays‚ posters‚ motion pictures‚ Web pages‚ banner ads‚ and emails. 2. Personal Selling- A process of helping and persuading
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Introduction Quality awards are prizes awarded for some aspect of quality performance which has been demonstrated to an organisation which normally has no responsibility for the recipient ’s performance. All quality awards are made on the basis of an assessment of the applicant ’s performance against certain criteria. Some awards measure the result of quality activities (such as customer satisfaction)‚ some assess the effort involved in ensuring consistency of output and others assess conformity
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ENGINEERING STRETEGY ASSIGMENT 1 MODULE LEADER : RICHARD ANDERSON Submitted by: Ankit Mehar SID: 3042910 M69EKM BRITANNIA INDUSTRIES LIMITED In 2007‚ Britannia‚ one of the India’s largest biscuit brands held a market share of 38% in terms of value. Indian biscuit industry‚ the third largest producer of the biscuits in the world was highly under-penetrated. This presented numerous growth opportunities to new as well as existing players. Apart
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BRITANNIA INDUSTRIES LTD. [pic] SUBMITTED BY AMIT SASMAL ANAND MANDAL CONCEPT OF BRITANNIA BISCUIT Sweet or salty. Soft or crunchy. Simple or exotic Everybody loves munching on biscuits‚ but do they know how biscuits began? The history of biscuits
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Profile Britannia was incorporated in 1918 as Britannia Biscuits Co LTD in Calcutta. In 1924‚ Pea Freon UK acquired a controlling stake‚ which later passed on to the Associated Biscuits International (ABI) and UK based company. During the 50’s and 60’s‚ Britannia expanded operations to Mumbai‚ Delhi and Chennai. In 1989‚ J M Pillai‚ a Singapore based NRI businessman along with the Group DANONE acquired Asian operations of Nabisco‚ thus acquiring controlling stake in Britannia. Later‚ Group
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COMPANY PROFILE BRITANIA Britannia‚ one of India’s most trusted food brands‚ caters to consumers in all demographic and socio-economic segments across urban and rural India‚ through every day food like bakery and dairy products. Biscuits straddle nutrition‚ delight and convenience benefits and reach over 90% of all households in the country. Biscuits are consumed as healthy in-between meal fillers and make very effective energy providers (100 gm of most of Britannia biscuits provide around 10-15%
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steps. Danone first established in 1989 a merger with an Indian group called Britannia‚ they were just participative. Then in 1993‚ they took the control of Britannia so it became a Danone subsidiary. At this time‚ it was said that this buying had required an investment of RS 150 cores. Danone becomes after this merger the number one in biscuit and water on the Indian market thanks to three principal brands: Aqua‚ Britannia and Tiger. The fact that these three brands were already well known and appreciate
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MINOR PROJECT REPORT ON “Cost Sheet Analysis of Britannia Bread” SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF BACHELOR IN BUSINESS ADMINISTRATION UNDER THE GUIDANCE OF: Ms. NITIKA SHARMA Assistant Professor/ Associate Professor/ Professor‚ RDIAS SUBMITTED BY: Name of the Student – Rinki Khatri Enrollment No. 03515901711 BBA‚ Semester 3 Batch 2011 – 2013 RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES NAAC Accredited ‘A’ Grade Category Institute High Grading 81.7% by joint
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FEASIBILITY STUDY OF IMPORTED BISCUITS 1. BACKGROUND There are many brands of biscuit available in the market. The market not only offers the biscuits manufactured in Nepal but also the biscuits which are exported from abroad. Even under the same brand name‚ the manufactures have introduced varieties considering different tastes preferred by different people. This study focuses particularly on some of the popular brands of biscuits such as Britania‚ Parle‚ Priyagold etc which are exported
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