“Bhagwan mahavir college of business administration‚ surat” conducting a survey for my project preparation‚ as the requirement of partial fulfilment of subject project in third year(semester-VI) BBA in surat city of a study on “A COMPARATIVE STUDY ON BRITANNIA AND PARLE COMPANY IN SURAT CITY (A SURVEY ON BISCUIT )” I assure that the information given by you are strictly used for academic purpose only. I request you to help me in gathering information by filling up yhe following information. Thank you
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5 kg to 5.5 kg in South eastern countries and European countries & USA respectively. 8. . Main Categories of Biscuits are broadly as under:Glucose‚ Marie. Sweet‚ Salty. Cream‚ & Milk 9. Popular Brands of Biscuits in the country are‚ Britannia‚ Parle‚ Priyagold‚ Anmol‚ Biskfarm‚ Dukes‚ Cremica‚ Priya‚ Veeramani‚ Bonn‚ Bhagwati‚ Raja‚ Champion‚Sobisco‚Madhabi‚ Nezone‚ Windsor‚ Cookieman‚ Sufeast‚ Ankit‚ Shangrila‚ Nalanda‚ etc. | | BISCUIT INDUSTRY IN INDIA-STATUS PAPER | 1. Annual
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of WIMWI‚ I have comprehensively examined the background of IMC‚ its objectives‚ the scope of Dr. Ramkumar’s formulation and analysed the impact of its commercialisation on IMC as well as the Siddha system of medicine. Based on this study‚ I have worked out a strategy which would be in the best interests of all parties concerned. Please find the report enclosed. Yours sincerely‚ Student‚ WIMWI Ahmedabad. EXECUTIVE SUMMARY: IMC promotes education‚ medical care and development of the Siddha
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Q1. Evaluate the ethical issues concerned with the operation management decisions of the IMC plant. 1. Issue of “sweatshop” Condition in IMC plant i. Dangerous and Poor Working Condition The poor layout of facilities inside the plant directly and seriously affected the worker safety. There were several evidences to show that IMC did not provide a safety and proper working environment for its staff and contractors: - Zinc buffer stocks were stored everywhere even blocking the walkways and emergency
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1. PROFILE OF THE COMPANY Parle Products Pvt. Ltd.: A cream colored yellow stripped paper with a cute baby photo containing 10-12 biscuits with the company’s name printed with in Red. Times changed‚ variety of biscuits did come and go but nothing has changed with these biscuits. Yes‚ the size of their packing has definitely changed but for the consumer good as these are money saver pack. The Parle name conjures up fond memories across the length and breadth of the country. After all‚ since 1929
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is forcing corporations to shout even louder” (keller 2001). In 1993 Shultz‚ Tannenbaum and Lauterborn introduced a new concept called Integrated Marketing Communication (IMC). This concept has generated a great interest among academics and practioners‚ although research regarding its frequency and implementation is limited. IMC have been defined in numerous ways‚ all stressing the fact that IMC’s Task is to combine all corporate media and messages to project clarity‚ consistency‚ and maximum communication
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BRITANNIA INDUSTRIES LIMITED Business Development Model First Phase product/channel matrix for developing the dairy portfolio in OOH/ACD Autumns Project Report SUVANSH BHARARA PGP-10-173 PGDM 2010-2012 S.P. JAIN INSTITUTE OF MANAGEMENT & RESEARCH‚ MUMBAI Acknowledgement I would like to thank Britannia Industries Limited for giving me an opportunity to intern with them. The overall experience of working at Britannia was outstanding and there was immense learning during
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Prepare to make an in-class 5 minute slide presentation Slide #1 – title slide‚ name‚ client‚ Challenge Slide #2 – The IMC format – explanation Slide #3 – The Big Idea and IMC tools used Slide #4 – The Evaluation–how program was measured Slide #5 - Your Recommendations – what would you do? Select one of the IMC cases and write a 2-page summary of the research data found in periodicals‚ journals or online articles‚ on how the campaign was created and implemented http://adage.com/ar
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integrated marketing communications (IMC) that has significantly influenced thinking and acting among all types of companies and organizations facing the realities of competition in the present open economy. It has been proved as an efficient promotional tool to communicate more universally‚ clear‚ and effectively. The paper put lights on various facets of Integrated Marketing Communication (IMC) especially in Indian Business Scenario. The challenges and scopes of IMC with the context of strategies‚ implementation
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REFERENCE ONLY. IMC schools should also refer to EDBC No. 17/2008 on “Appointment of Auditors and Audit Engagement Letter” or its update.] Sample Audit Engagement Letter (for REFERENCE ONLY) Our Ref. : Date : The Incorporated Management Committee of (name of IMC School) (“School”) Dear Sirs‚ |AUDIT ENGAGEMENT LETTER | The purpose of this letter is to set out the basis on which we are to act as auditors of the IMC and the respective
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