with Kimberly-Clark’s (www.kimberly-clark.com) Huggies (www.huggies.com) brand. By 1985‚ Huggies controlled 32.6 percent of the market and was a major threat to P & G’s industry leadership. Beginning in 1994 and 1995‚ Huggies began to lead both Proctor & Gamble brands in market share of the then $3.6 billion diaper industry. In 1996‚ Pampers and Luvs gave P & G a combined 36.9 percent share of the market while Huggies took 39.7 percent . While Huggies grabbed share in 1995‚ analysts stated that
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with Epsilon International. Ferrer‚ A Hanna‚ B. (2013). CPG marketing trends: Pampers engaging moms via digital and social media [Web log post]. Retrieved from http://www.cpgtrends.com/2011/07/pampers-engaging-moms-via-digital-and-social-media/ Huggies vs Mortimer‚ R. (2005). Absorbing market share. Brand Strategy‚ (192)‚ 20.Pampers‚ (2014). Baby care‚ development‚ and activities. Pampers. Retrieved from http://www.pampers.ca/home. P & G‚ Canada. (2010). Sustainability. P&G. Retrieved from
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------------------------------------------------- Top of Form SEARCH Bottom of Form Huggies to tap doctors to push diaper use Purvita Chatterjee Mumbai‚ Jan. 10: Convincing an Indian mother to use diapers for her baby is not easy. But when doctors or paediatricians suggest the same‚ it is likely to become a worthwhile proposition. Kimberly Clark Lever‚ the maker of Huggies brand‚ is targeting doctors and nursing homes as ‘influencers’ to new parents to use diapers right from birth for their
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Strategic Audit of Kimberly-Clark Competition in the diaper industry raged on as Kimberly-Clark (KC) strived to stay ahead of its main competitor‚ Proctor and Gamble (P&G). By the end of 1989‚ KC’s Huggies controlled 32% of the market share—the highest of any single product competing in the diaper market. Now facing significant financial constraints‚ the leader in personal care products endeavored to create product improvements that would hold market share and outperform Proctor and Gamble’s
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Baby care products The baby care products can be segmented as- Toiletries Skincare Baby food Hair care Major players in the Industry 1. Johnson & Johnson It is an American based company which was found in the year 1886. The company is diversified into Medical‚ Consumer and Pharmaceutical goods. The baby care product industry has its headquarters in New Jersey. Johnson’s Baby is a sub brand of the Johnson & Johnson which concentrates on baby care products. The company’s baby powder is the most
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Student Assessment Cover Sheet Course: DIPLOMA OF MARKETING Unit Code: BSBMKG506B Unit Title: PLAN MARKET RESEARCH Student Name: Student Number: _ Assessment Code/s: BSBMKG506B * MKG A – REVIEW * MKG B – CASE STUDY * MKG C - PROJECT Date to be submitted: _______________________________ Student Details: Student Declaration: I declare that this assessment is my own work and where my work is
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Unit 3: P5 - Explain how and why groups of customers are targeted for selected products. When targeting a group of customers a business needs to choose an appropriate type of segmentation method. There are 5 types of segmentation that a business can use to target their customers. Demographical: taking a certain segment of the population and grouping them according to categories such as age‚ gender‚ income‚ occupation and so on. Psychographic: when a certain segment of the population is taken and
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Market Analysis: The TenderCare is marketing TenderCare products throughout the United States and Canada and also other parts of the world to natural and health products stores‚ upscale pharmacies‚ baby product stores and specialty supermarkets. TenderCare Diapers have drawn response from two diverse market segments. The first and largest segment of the market consists of those consumers who use disposable diapers with artificial chemical absorbents. The second market segment consists of those
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Scott®‚ Huggies®‚ Pull-Ups®‚ Kotex® and Depend®. With over 60‚000 employees‚ it had revenues of US$ 14.3 billion in 2003-04. Kimberly-Clark Lever Ltd. (KCLL) is a 50:50 joint venture formed in September 1994 between Kimberly-Clark Corporation‚ of USA and Hindustan Lever Ltd. The plant and the registered office of the company are located at Sanaswadi‚ 30 km from Pune. KCLL markets feminine pads under the brand Kotex® and manufactures and markets diapers under the brand Huggies® in India
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Diapers have always been a part of daily use. Even in ancient times‚ of course they weren’t as modern as now days. Diapers have been gradually evolving over time. There is not a definite place were diapers were first used‚ because everywhere mothers covered their children with whatever they had in hand. Documents show that babies from ancient times might have worn milkweed leaf wraps‚ animal skins‚ and other natural resources as types of diapers. Native American mothers and Inca mothers in South
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