BOH 4M1 Investigating Corporate Ethics and Social Responsibility Assignment Organizations and the managers within them are faced with tough decisions every day. Some of the toughest involve those of an ethical nature‚ where the interests of the organization and its stakeholders need to be taken into consideration. You and a partner will research an organization in order to determine what their stance and actions are with regard to being a socially responsible group. Upon completion
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How Kimberly-Clark Keeps Client Costco in Diapers One morning‚ a Costco store in Los Angeles began running a little low on size-one and size-two Huggies. Crisis loomed. So what did Costco managers do? Nothing; They didn’t have to‚ thanks to a special arrangement with Kimberly-Clark Corp.‚ the company that makes the diapers. Under this deal‚ responsibility for replenishing stock falls on the manufacturer‚ not Costco. In return‚ the big retailer shares detailed information about individual
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P&G Makes Push in India In today’s economy‚ companies have found that the United States and European consumer—packaged goods industry is running dry and is lagging behind. Thus‚ the emerging markets have now come into play more than ever; in particular the booming economy of India. There are several opportunities for companies to contend for market share where millions upon million of people reside. One company that has somewhat recently to contend for market share in the consumer-packaged good
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Marketing Plan: J & J DiaperOrganizational OverviewBackground on Johnson & JohnsonIn 1886‚ Robert Johnson joined his two brothers‚ James and Edward Johnson and went into business in 1886 in New Brunswick‚ New Jersey with 14 employees. They incorporated as Johnson & Johnson (JNJ) in 1887. One of JNJ’s most well known products was Johnson’s Baby Powder‚ which was originally to sooth skin irritation in 1890. This led to a line of baby products with the marketing slogan‚ "Best for your baby‚ best for
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Answer of Question No 1 Pricing objectives of Pampers: 1. To capture the Diaper market: Disposable diapers were used less than 5% before launching the pampers Uni if P & G. So P & G had opportunity to enter into the Brazilian market and they launched relatively cheap and high quality Uni. 2. To retain the position: Proctor and Gamble company lost their market position to the Kimberly Clark so it changed its pricing objectives to retain the market position and it broadened its product
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three groups: 1) premium-priced branded manufacturers‚ 2) value-priced branded manufacturers‚ and 3) private label-manufacturers. Kimberly Clark and Procter & Gamble are the two leading premium-priced branded manufacturers with their well-known Huggies and Pampers premium brand respectively. Product quality‚ product features and benefits‚ and price are main elements of competition on the basis of which competitors lead their competition in the market. In 1997‚ branded products represent 88.9% of
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41.0% Rejoice (16.9%) Pantene (9.1%) Head&Shoulders (8.9%) Ivory (6.0%) Unilever: 11.0% Sunsilk (23.5%) Lux (6.8%) CPP: 23.1% Palmolive (16.5%) Optima (3.3%) 6.) BABY DIAPERS P&G: 41.0% Pampers Comfort (29.2%) Pampers Dry (12.6%) Kimberly-Clark Phils.: 37.5% Huggies (21.4%) Kimbies (16.1%) Unitrade: 12.7% Prokids (9.4%) Lovesome (1.1%) 7.) CATAMENIALS J&J Phils.: 52.9% Modess (36.8%) Carefree (16.0%) P&G: 25.6% Whisper (25.6%) Kimberly-Clark Phils.:
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Drypers Corporation manufactures and markets premium quality disposable diapers‚ training pants and pre-moistened wipes under the Drypers ™ brand and is a major provider of private label disposable baby diapers and training pants. Drypers Corporation is committed to the development of value brands and to build lasting global brand equity through product innovation and differentiation in a vital category. Headquartered in Houston‚ Texas‚ the company operates in North America‚ Latin America‚ Southeast
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diaper is dirty at the time. When comparing the side tabs‚ which fasten their child into the diaper‚ Huggies has a larger surface area than Luvs; creating a stronger bond between the materials. If the material is weak or does not hold well‚ the diaper will fall off quickly; possibly creating a giant mess on the floor if the diaper is dirty at the time. If the couple were to measure a size three Huggies‚ they would discover that the side tab wings are three inches by two and a half inches; with the tape
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------------------------------------------------- Top of Form SEARCH Bottom of Form Huggies to tap doctors to push diaper use Purvita Chatterjee Mumbai‚ Jan. 10: Convincing an Indian mother to use diapers for her baby is not easy. But when doctors or paediatricians suggest the same‚ it is likely to become a worthwhile proposition. Kimberly Clark Lever‚ the maker of Huggies brand‚ is targeting doctors and nursing homes as ‘influencers’ to new parents to use diapers right from birth for their
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