spend $750 million of their own money upgrading their stores? 2. How they pamper dealer? - Limit the number of dealer - Dealer gain the different 3. Why Lexus should pamper dealer? (p.262) - Lexus concern about dealers and customers ( increase sale( both can gain benefit Lexus summary; 1. High commission for our car 2. Pamper your dealers‚ and they will pamper your customers. 3. Positioning of this car is luxurious car 4. Mass marketing
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three criterion referenced assessment items within this unit: hot topic oral presentation‚ an IMC Evaluation project and poster (group). Hot topic Pecha Kucha oral presentation – individual 25% This assessment item is designed to build skills both in research analysis and interpretation of an IMC topic‚ as well as building oral presentation skills. This assessment item requires you to choose one (1) IMC topic and review it in class. Presentations will begin from week 5. It needs to be HOT and
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Introduction to Integrated Marketing Communications Ann Bastianelli December 12‚ 2013 Agenda • Marketing –Inside Out & Outside In approaches to Connecting • Building Powerful Brands –4Ps –5Rs • IMC Themes‚ Principles‚ Processes Marketing: The Competitive Advantage Marketing B2C = Responding to Customers B2B = Influencing the Channel to respond to customers Besides Marketing‚ what other sources of competitive advantage are there? MARKETING 4Ps: INSIDE OUT One-Way Customer
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and are not practicing IMC? 1. Definition of Integrated Marketing Communications (IMC) 1.1. It is an approach used by companies in order to achieve the marketing campaign objectives‚ using different types of promotional method. It could also be said as the coordination and integration of all marketing tools and other sources to achieve maximum impact on customers at minimal cost. (Clow & Baack‚ 2007) 2. Importance 2.1. Creates a brand image for business organization 2.1.1. IMC works as a tool for
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(2003‚ December). Change‚ continuity and progress: The concept of integrated marketing communications and marketing communications practice Kliatchko‚ J. (2005). Towards a new definition of Integrated Marketing Communications (IMC) Swain‚ W. N. (2004‚ March). Perceptions of IMC after a decade of development: Who ’s at the wheel‚ and how can we measure success? Journal of Advertising Research‚ 44(1)‚ 46- Warkentin‚ M. Bapna‚ R.‚ & Sugumaran‚ V. (2000). The role of mass customization in enhancing supply
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organizational growth strategy was used here? A. Product development B. Diversification C. Customer value D. Market development 4. Huggies first started out in the disposable diaper industry. It then developed ‘Pull-Ups’‚ disposable training pants for kids who were in the transition stage between diapers and cloth underwear. What kind of a growth strategy did Huggies use when it developed this new product? A. Diversification B. Porter’s model C. Market penetration D. Product development 5. The
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Integrated Marketing The fundamental basis of marketing is to create awareness of a certain product or service. The ability to communicate to potential and existing customers is the basis of marketing’s intentions. Integrated marketing communications (IMC) is an approach used by organizations to brand and coordinate their communication efforts (Introduction to Integrated Marketing Communications‚ 2014). The goal of an integrated marketing system is to be able to have a strong presence and positive impact
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Current IMC Campaign – Part One Due Date: Wednesday 2nd April 2008 (week 5)‚ 2.00pm Length: 1200 words maximum excluding Reference List Value: 12 marks Links to unit’s learning outcomes: This assessment is specifically linked to learning outcome 1 and 4. Key Task: An IMC campaign refers to a set of interrelated and coordinated marketing communications activities that centre on a single theme or idea that appear in different media across a specified time period. Identify a current IMC campaign
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for Marks and Spencer"‚ www.papersforyou.com Bevan J.‚ 2001‚ " The rise and Fall of Marks & Spencer"‚ London‚ Profile Books Ltd. Cabinet Market‚ 2004‚ " Rose: a new beginning for M&S or a goodbye note?"‚ Cabinet Maker‚ 16-07‚p.8 Cook‚ William‚ 2004‚ "IMC ’s Fuzzy Picture: Breakthrough or Beakdown"‚ Journal of Advertising Research‚ 40-5‚ pp.7-15 Hamel and Parhalad‚ 1985 cited in Zou‚ Shaoming; Cavusgil‚ Tamer‚ 1995‚ ’Global strategy: a review and an integrated conceptual framework ’‚ European Journal
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and B2C models and highlighting the differing communications requirements and the communications mix available to the marketer. Many companies are using integrated marketing communications (IMC); because they need a more effective and efficient way of communications with their customers. It is believed that IMC help them to build customer relationship and therefore create profitable brands. (Duncan‚ 2002) 1. MARKET SEGMENTATION AND TARGETING Segmentation and targeting seek to determine who companies
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