Behavioural Segmentation 26 6.1.7 Psychographic Segmentation 27 6.1.8 Market Targeting & Positioning 27 6.2 Ansoff Matrix: Product-Market Strategies 28 6.3 BCG Model Analysis 29 6.3.1 Analysis 29 6.3.2 Recommendations for Apple based on BCG positioning 31 6.4 4Ps and PLC 31 6.4.1 Product 31 6.4.2 Price 32 6.4.3 Place 33 6.4.4 Promotion 33 6.4.5 Product Life Cycle 34 7 Implementation 36 7.1 Short Term (Within 1 year) 36 7.2 Mid-Term (2
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behind "Integrated Marketing Communication (IMC)" is to maximize the impact a company has on consumers. Apple has done an exceptional job using components from IMC and the AIDA (Attention‚ Interest‚ Desire‚ Action) concept to achieve and maintain long-term customer relationship with their consumers while driving Apple brand value. Apple uses promotional and advertising tools to capture the attention‚ interest‚ and desire of the consumer. Apple capture our attention and interest through
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Does buying an Apple iPad satisfy a consumer’s functional or psychological need? Apple is one of the best known and widely used brands on the market. Any individual who goes for shopping does not necessarily end up buying products. There are several stages a consumer goes through before he finally picks up things available in the market. Buying an apple iPad can satisfy both psychological and functional need of a customer. For example the person can use it to relax with friends‚ and at same time
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Big Apple Table of Contents Executive Summary 5 Marketing Strategy 6 Background 6 Company 6 Products 7 Situational Analysis 7 Market Share 8 Goals 8 Strategy 9 SWOT Analysis 9 Strengths 10 Weaknesses 11 Opportunities 11 Threats 12 Customers 12 Competitors 14 Positioning 14 Competitor Market Share 15 Collaborators 15 Role of Partnerships 15 Complimentary Businesses 16 Climate 16 Political/Legal 16 Economic 16 Technological 17 Social/Cultural 17 Issues Analysis 17 Personal
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Case study notes This case has been updated to include the Apple iPad. Principally this is case explores the issue of licensing and how successful firms can become unsuccessful. It is not a case about Apple and why it has become successful. This case study explores the rise of the Apple Corporation. The Apple iPod is one of the most successful new product launches in recent years‚ transforming the way the public listens to music‚ with huge ramifications for major record labels. More than 50 million
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Integrated Marketing Communications Plan Group Assignment Length: 20 PAGE MAXIMUM (appendices should not be used [with the exception of attaching a copy of your already submitted creative brief]‚ 1.5 spacing 12-point serif typeface is requested for the body of the work‚ with table‚ figures‚ etc at the discretion of students). 30% 20 March 2012 To assist students to prepare a practical integrated marketing communication plan for a brand through the application of material presented in the course
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The much anticipated Apple iPad was released today to lines of eager customers. The iPad was announced in January and hype has been up since. The iPad boasts features such as portability‚ e-book integration‚ as well as gaming capabilities. Apple executives have described the on-screen touch keyboard as easy to use; however‚ critics‚ especially bloggers‚ say it is not good for extensive typing projects. Customers purchasing the iPad have reasons that include everything from excitement over the
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Executive Summary Apple is the market leader in the tablet industry with a market share of 50.4 percent at end of the third quarter (San Francisco Business Times‚ 2012). With the iPad Mini consumers can experience a smaller version of the original iPad (Apple Inc.‚ 2012). Apple iPad Mini is a brand new product that will provide the most effective compatibility for the new millennium. The new product will have different ranges of space and will be priced from $329 to $659. The iPad Mini resembles the
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MCS*3620*02 Integrated Marketing Communications Plan Nokia Lumina 1020 November 28‚ 2013 Table of Contents Executive Summary…………………………………. Situation Analysis…………………………………… Market Analysis………………………………. Market Environment………………………….. Consumer Analysis…………………………… Competitor Analysis………………………….. Blackberry………………………………... Apple……………………………………… Samsung………………………………….. HTC……………………………………….. Product Analysis: Nokia Lumia 1020… SWOT Analysis……………………………………… Marketing Strategy…………………………………
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IMC Plan Outline 1. Executive Summary 2. Problem Statement 3. Situation Analysis a. SWOT i. Strengths of the organization ii. Weaknesses of the organization iii. Opportunities in the environment (e.g.‚ demographics‚ political‚ legal‚ technological‚ social‚ cultural
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