“Usability of iPad Apps and Websites” Your name Course name Instructor’s name Date: 01-07-2015 Introduction: The first edition of the report published in the year 2010 by Jakob Nielsen provides you an original research on the first edition of iPad apps that has been published soon after the first tablet device is launched. The second edition of the report which was established in the year 2011‚ gives you a follow-up research that has been conducted after an year with improved and sophisticated
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The rivalry between Ipad and PC users is well-documented and increasingly complicated. Each time a new gadget enters the marketplace‚ consumers have more decisions to make about how they want to check email‚ watch movies‚ download music‚ and surf the web. But outside the typical debate‚ what should an end user consider when deciding between an iPad and a laptop PC? At one time‚ the laptop was the height of portability‚ offering a slim‚ lightweight device that could be slipped into a bag or carrying
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Online IMC - A brief The study starts from the premise that the specific characteristics of the internet transform the application of IMC principles from an alternative option to an absolute requirement Integrated marketing communication – the evolution of a concept The IMC approach has received almost instant recognition at the end of the 1990s‚ as a result of the existing trends to reduce the budget allocated to mass advertising campaigns and to concentrate on segmented or personalised communication
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UNDERSTANDING INTEGRATED MARKETING COMMUNICATION (IMC) Prior research has revealed numerous topics relevant in the study of integrated marketing communications and how marketer should best handle the IMC process in order to develop truly integrated communication programs (Cook 1997; Kitchen and Schultz 1999; Schultz and Kitchen 1997). Schultz and Schultz (1998) defines IMC as a “strategic business process used to plan‚ develop‚ execute and evaluate coordinated‚ measurable‚ persuasive brand communication
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HISTORY:- Apple Inc.‚ formerly Apple Computer‚ Inc.‚ is an American multinational corporation headquartered in Cupertino‚ California[2] that designs‚ develops‚ and sells consumer electronics‚ computer software and personal computers. Its best-known hardware products are the Mac line of computers‚ the iPod music player‚ the iPhone smartphone‚ and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems‚ the iTunes media browser‚ the Safari web browser‚ and the iLife and iWork creativity
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Apple SWOT Apple’s Strengths * ITunes Online Store is an excellent source of revenue derived from sales of music and applications for Apple’s iPhone‚ IPad and iPod touch devices. * Excellent brand loyalty by its customers. Many own multiple products (Mac‚ iPhone‚ etc.) * No debt‚ excellent cash flow. $13bn Net Income in most recent quarter. (Dec 2011). * Excellent Research & Development division that is able to deliver (premium) products that customers will stand in line to buy
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president from Texas. As the sole proprietor of Act II Boutique‚ she is also the only employee and the primary contributor to her marketing and promotional efforts. Throughout our integrated marketing communications plan‚ we have kept this in mind so that Debbie can easily execute the plan. MARKETING MIX Product Act II Boutique offers many different products. The boutique is separated into three sections including the New Clothing Boutique‚ Handbag Boutique and the Upscale Designer Boutique.
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Individual Case Study: Apple Inc. 9.20.13 Apple‚ arguably the most valuable company in the world‚ from the perspective of market capitalization‚ has a unique business model and compelling strategy that allows the company to flourish regardless of competition‚ economic hard times‚ and changing societal trends. A top pick among consumers‚ Apple is undoubtedly a powerhouse in the electronic‚ software‚ and entertainment industries all of which are venues by which Apple has grown‚ developed‚ and
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It is not difficult to enter the industry because the entry barriers are high. Threat of new entrants to Apple is low because it may affected by magnitude of entry barriers‚ such as 1. Advanced technologies requirements Advanced technologies make new competitors more difficult to enter the market which Apple enjoys a slight advantage here because of Apple have a lot of experience in creating software and hardware. New competitors have to develop those technologies before effectively competing
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motives so as to design advertising programs and promotional activities accordingly. Breeze‚ which has long been Unilever’s flagship detergent brand sold in Thailand‚ is a very good example for IMC strategy utilization. The new campaign of Breeze is one of good examples on using IMC strategy. Breeze has launched its new campaign “Dirt is good” since the year 2546‚ and has expanded its target groups from housewives to little children and teachers. The company captures attention and induces
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