Summary of Individual Presentation IB091 袁齐琦 20090301258 Introduction: Sephora is a visionary beauty-retail concept founded in France by Dominique Mandonnaud in 1970. Sephora provides a broad range of product categories including skincare‚ color‚ fragrance‚ body‚ smilecare‚ and haircare‚ in addition to Sephora’s own private label. It operates approximately 1‚300 stores in 27 countries worldwide. It has offline stores as well as a 24-hour online store. Sephora in China: 1. A brand new way
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Identify the IMC tool used‚ the rationale why & how the tools are being used. The structure of this section would be as below : * Type of IMC tool utilised (ie : Advertising; Sales Promotions; PR‚ etc) * Objectives‚ help identify the role of the IMC tool and purpose of using the selected tool * Tools/media used * Description on how the tools were being used and executed The Integrated Marketing Communication (IMC) is a strategy to brand communications where different channels
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KENDRIC EMBREE APRIL 10‚ 2015 MARKETING MANAGEMENT PROFESSOR SCOTT ECKERT Why are we developing a new IMC campaign? What is the problem? Dolce and Gabbana is a world wide international fashion design company whose unmistakable style combines strong innovation with Mediterranean origins. With stores across the nations and a very impressive consumer base‚ Dolce and Gabbana is a force within the fashion industry. Recently‚ the designers came under huge controversy from an interview which
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BRONZE Automotive The Polo – a no compromises approach to advertising. Owens DDB Sponsored by Company profile Owens DDB is a communications agency offering expertise across all media channels. Part of the DDB network‚ we are encouraged to generate creative solutions to business problems. We are proud to have retained the majority of our clients for a long period of time priding ourselves on the service we provide and the quality & effectiveness of work we generate. And we’re very friendly
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English Module one - Introduction to Barometer Rising (Sunday) 1 Assignment for submission in this module (see #4 below) Textbook activities and Assignment: 1. Read the following in Barometer Rising by Hugh MacLennan: Sunday 2. Make notes for these pages‚ which you feel will help you later in this course. 3. Complete the following for your own records: a) Summarize the events found in the Introduction and those that occur on Sunday in the novel. It is important to keep a running summary
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Experiment 18 Chemistry 101 Redox Titration: Determination of the Percentage of Iron in a Sample INTRODUCTION The concentrations of redox-active species can be determined by redox titrations. In a redox titration‚ a measured sample of the unknown is titrated against a standard solution of a substance that will oxidize or reduce the unknown. In the present experiment you will take a sample containing iron‚ add acid to dissolve it [thereby converting all the iron to iron(II)]‚ then
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From my task analysis I have found that I have to design and make either an IPod docking station‚ phone charging stand‚ low voltage light or a radio and the chosen product must be styled in eras from the last 100 years. I also found the different design styles in the last 100 years which is Art Deco‚ Art Nouveau‚ Bauhaus or Arts and Crafts. .From my investigation on the questionnaire result I have found that I will design and make an IPod docking station in the style of art deco made of multi products
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The many different works of Edgar Allan Poe all aim to do one thing. Strike fear into the heart of the reader. Simple‚ yet effective‚ he expresses fear through these many different themes and motifs. In many of Poe’s works he describes the evil drive in men to kill and commit sin. He likes to focus on the downward spiral of the human race instead of romanticising them. The guilt of the narrator is a major theme in ‘‘The Tell-Tale Heart.’’ The major symbol is the beating heart. Poe chooses a heartbeat
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Pakistan and its Chronic Unemployment Pakistan is a nation that has been plagued by many problems throughout it’s more than 6 decades of existence. But one problem that has plagued it persistently is that of unemployment. It has an unemployment rate of 15.4% and ranks on 152/199 on the world employment table. Having one of the world’s largest populations also means that this 15.4% is a very large number in its own right. Now we know some basic problems as to why there is so much unemployment in
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Sports are an essential and important aspect of American society; they are indispensible when it comes to their impact on a plethora of public arenas‚ including economics and the mass media. Sport coincides with community values and political agencies‚ as it attempts to define the morals and ethics attributed not only to athletes‚ but the totality of society as a whole. Fans of spectator sports find a reaffirmation of key societal values through sports‚ as they give meaning to their own lives. “By
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