Marketing Communications Plan Master’s Project George Mylona IMC 409 - Methods of IMC Spring 2010 Contents Executive Summary Situation Review ▹ ▹ History S.W.O.T Analysis Marketing Objectives Analysis of Communication Situation Strategic Idea Target Audience Analysis Positioning Strategy and Rationale Budget Recommendation and Rationale Communication Objectives and Strategies Tactics and Executions ▹ ▹ ▹ ▹ Advertising Sales Promotions Public Relations Direct
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I will produces and sell this new energy drinks. It specializes in adult’s drink. The company and brand are new to the market. In order to provide a useful plan‚ the target segment has been identified and defined‚ a SWOT analysis has been carried out for the brand and organization‚ and marketing communications objectives have been set. The plan identifies the target market through segmentation variables. Finally the marketing communications objectives will be set in the final section. B. body:
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Action Plan/Development Plan 1. Positive Encouragement and motivation to each other (be our brother’s keeper) 2. Delegation and empowerment of Staff Non-judgemental / constructive criticism. People learn best when they are enjoying themselves. We will exhort our Team to identify and exercise their specific God-directed role(s) 3. Staff Training/courses 4. To have active listening Skills 5. Consider every ones opinions /values has important 6. Coordinate the activities that involve hospitality
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1. Introduction: Zenith Fitness and Healthcare Center is a service organization which is situated at Basundhara‚ Road-4‚ House-2 Dhaka and another branch is at Dhanmondi‚ Road- 8A‚ House-11 Dhaka. It is a partnership service organization where world class fitness services are provided to its clients. Zenith Fitness and Healthcare Center is completely different from traditional gym and fitness centers. It provides services through packages and yearly contract. Our target markets are all kinds
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TECHNOLOGY and LIVELIHOOD EDUCATION Interpret Kitchen Lay-out I-COMPETENCY Create kitchen lay-out OBJECTIVES At the end of the lesson the students should be able to: 1. Identify the types of kitchens and appropriate layouts. 2. Familiarize with the signs‚ lines and symbols of kitchen layouts. 3. Use appropriately the sign‚ lines and symbols. Content Kitchen Lay-out PRIOR KNOWLEDGE Students may be thinking that: 1. There were no types of kitchens and lay-outs
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Business Name: I’m Bingsu Section 1 Executive Summary: I’m Bingsu is an Korean style Ice-cream shop which is determined as a daily necessity for target customers to dodge the daily stresses of life and just a comfortable place to meet their friends‚ studying‚ work discussing‚ working‚ and relaxing. By knowing that demand is growing for high quality goods and great service‚ We‚ I’m Bingsu‚ underwrite appropriately on it to create value for target customer and build strong customer relationships in
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BUSINESS PLAN BUSTER’S Table of Contents Section 1 Introduction Description Aspirations Section 2 Organization Owners Legal Structure Management Team Employees Vendors Section 3 Financial Anticipated Operating Costs Anticipated Investment Requirements Anticipated Revenue Three Year Estimated Return Payback Point Section 4 Marketing Product and Price of Inventory Promotion Competition Section 5 Operations Location Daily Operations
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we have prepared a Business Plan for the product‚ which was named as "FOO Splash Gum". The report starts with the analysis of the industry. Then we move onto comparative analysis of the company. After all the relevant analysis is complete‚ we move on to our suggestions regarding positioning‚ product design‚ packaging‚ pricing and the integrated marketing mix. Here we deal with the financial aspect as well. Coming together we arrive at the strategic marketing plan for Foo splash gum. 1.
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Since‚ the IST Department of XYZ Computers is all on the first floor we must relocate the servers to a secure location. The best possible place for the servers would be on a higher level floor. We should also move any essential hardware to an upper level like a second or third floor to ensure that flood damage doesn’t occur. We also have to store remote servers that are being backed up at the same time the servers backed up so that the system keeps current operations. These servers also need uninterrupted
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...............4 Competition – Competitive Analysis.........................6 Management Strategy........................................6 Management and Organization................................7 Operational Plan...........................................8 Financial Plan.............................................10 Risk Management............................................12 Supporting Documents.......................................13 Personal Profile...........................
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