Under Armour is a great example of IMC and its message is clear. It’s a brand for the under dog and the person that has to put in twice as much effort to get the job done. They have strategically chosen which athletes to sponsor like Steph Curry and The Rock. One of the those reasons I believe is because these athletes show the hard work that they put in everyday in the gym. On their Instagram they have a picture of a woman leaving her home in her gym cloths and a message on her mirror says "no shortcuts"
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Increasing Sales Turnover of Mirrorless Cameras (ILC) in Hong Kong at Sony Corporation of Hong Kong Limited Introduction Client Requirement Mirrorless cameras (ILC) were first introduced in the market in 2008 and Sony follows the trend then launched NEX series mirrorless cameras in May 2010. There are rapid growths in the demand of mirrorless cameras and it is believed that it will be the main products focus in the digital imaging industry. In view of this‚ Sony wants to gains as much as market
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IMC Message Strategy All planned brand messages should: 1) Create brand awareness 2) Change or reinforce customers’ attitudes 3) Stimulate some kind of response or action 4) Stimulate the interactivity that helps build brand relationships The IMC Creative Brief is based on these mandates and how they relate to the brand decision-making process. 1 Creating Brand Value for a Biscuit 2 Brand Message Strategy Development The fourth step in the IMC planning process is developing message strategies
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Digital Natives and Digital Immigrants Digital natives and immigrants are the one that move technology innovation around. What is digital native or immigrant? Marc Prensky tells us that our students today are all ‘“native speakers” of the digital language of computers‚ video games and the Internet” (Prensky‚ 2001). Digital Natives are young people that were born in the late 1990’s. Marc prenskey defines digital immigrants “were not born into the digital world but have‚ at some later point in
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Introduction: digital Bangladesh is a new world‚ a new concept‚ a new dream. Bangladesh is now resounding with the aim of achieving digital Bangladesh. Our present prime minister‚ Sheikh Hasina‚ in their election manifesto of 2008 declared to build up Bangladesh as a digital one by 2021. Since then this concept has become almost a lip-word with the people of Bangladesh. Meaning of digital Bangladesh: our life today is governed by the offshoots of science. Science has ushered in new era in the history
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Video Security System? Cameras on a modern analog CCTV system send their video over co-axil cabling back to a digital video recorder (DVR). Most modern DVRs are a network device‚ and as such can be accessed remotely from the LAN‚ or with the proper configuration‚ from across a WAN or the internet. Video is kept on hard drives‚ typically on a FIFO basis so there is always a rolling video archive of the past X number of days. What is an IP Video Security System? IP video cameras broadcast their video
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The new Digital era Welcome to the new life‚ as we know it. The days of eating dinner as a family‚ talking about how our day went is long gone. Now families eat on the go and speak to each other by cell phone or text messaging. Are we losing the face to face conversations‚ will we end up like the Disney movie Wall-E and hide behind a computer screen with avatars to represent what we want to look like. Even though‚ a lot has changed with technology we need to come back to reality and realize that
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Online IMC - A brief The study starts from the premise that the specific characteristics of the internet transform the application of IMC principles from an alternative option to an absolute requirement Integrated marketing communication – the evolution of a concept The IMC approach has received almost instant recognition at the end of the 1990s‚ as a result of the existing trends to reduce the budget allocated to mass advertising campaigns and to concentrate on segmented or personalised communication
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UNDERSTANDING INTEGRATED MARKETING COMMUNICATION (IMC) Prior research has revealed numerous topics relevant in the study of integrated marketing communications and how marketer should best handle the IMC process in order to develop truly integrated communication programs (Cook 1997; Kitchen and Schultz 1999; Schultz and Kitchen 1997). Schultz and Schultz (1998) defines IMC as a “strategic business process used to plan‚ develop‚ execute and evaluate coordinated‚ measurable‚ persuasive brand communication
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Digital evidence refers to any piece of electronic information that can be found or retrieve from any electronic device which can be used to provide evidence for any use of violation. Basically‚ “Any information of probative value that is saved or stored in a binary form is digital evidence.” (SWGDE‚ 1998‚ p5). Below are the lists of electronic devices that stores digital evidence and some of the possible ways that the information can be manipulated: Information stored inside mobile phones such
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