IMC PLAN by Daniela Stolk Table of Contents 1.0 2.0 Executive Summary Promotion Opportunity Analysis 2.1 2.2 2.3 2.4 3.0 Communications Market Analysis Competitive Analysis Opportunity Analysis Target Market Analysis 7 10 12 14 15 17 20 21 22 24 25 26 29 30 31 32 33 36 37 39 40 41 42 43 44 Corporate Strategies 3.1 3.2 3.3 3.4 3.5 Corporate Image Strategy Brand Development Strategy Brand Positioning Strategy Public Relations Strategy Evaluation 4.0 Integrated Marketing Communication
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Department of Business Administration School of Business and Economics Title Page: Sun Cellular Time period covered by campaign MARK 34 ADVERTISING Business Administration Department University of San Carlos Mr. Cergen Go SMECK AGENCY Edebel M. Gencianos Mark D. Mabitad Krisha Maire Macasero Cristina N. Montebon Shehera F. Novo January 29‚ 2012 EXECUTIVE SUMMARY The purpose of this study is to analyze and assess a company’s existing system and identify strategies that
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Integrated Marketing Communication Plan for Magnolia Executive Summary WHERE ARE WE? * Standing in the Mind * Standing in the Market WHY ARE WE THERE? * Marketing Mix Product The Magnolia Ice Cream brand boasts 7 different variants of Ice cream to cater to the discriminating taste of its various customers. This includes the Classic Line‚ the Gold Label‚ the Sorbetes line‚ the No Sugar Added‚ the Kiddie line‚ Imported line and the Limited
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Rubia‚ Risienne F. Vender‚ Ian Paul L. Tacandong‚ Moses Grae A. Date of Submission January 29‚ 2013 TABLE OF CONTENTS Executive Summary ---------------------------------------------------------------------------- 3 Review of the Marketing Plan ---------------------------------------------------------------- 4 Situational Analysis Industry/Company Review ----------------------------------------------------------- 4 Product Review/Buyer Analysis ------------------------------------------------------
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Etihad Airways Etihad Airways is considered as one of the youngest airlines in the world‚ yet it managed to seize a leading place within the aviation industry. Etihad Airways received the 2008 Marketing Award of the “Airline Strategy Awards”‚ one of the most recognized awards in the industry‚ just five years after starting commercial operations‚ followed by many international awards. This early success can be attributed to the marketing strategy employed by Etihad‚ which resulted in creating a
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“Etihad Airways” History Etihad Airways is the flag carrier airline of the United Arab Emirates. It was established by Royal Decree issued by Sheikh Khalifa bin Zayed Al Nahyan in July 2003. The airline operates more than 1‚000 flights per week to 96 passenger and cargo destinations in Middle East‚ Africa‚ Europe‚ Asia‚ Australia and the Americas with a fleet of 85Airbus and Boeing aircraft; Airbus A300‚ A310‚ A319‚ A320‚ A321‚ A330‚ A340. Boeing B747‚ B767‚ B777 and they are also having planned
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Etihad Airways Facts and figures Issue seven September 2009 1 Contents Etihad Airways Etihad Airways has in the last quarter seen a number of significant developments in product‚ sponsorship and network development. While these are challenging times for the aviation industry‚ the Middle East continues to defy the trend by reporting growth in traffic. Etihad views this as a time of opportunity and has sustained a strategy of measured and controlled growth. Through continued investment in
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Executive Summary The purpose of this report is to conduct a foreign market analysis on the chosen market‚ Japan throughout an in-depth and extensive environmental scanning in order to evaluate both the opportunities and threats that may affect the entry of selected company of Secret Recipe Cakes & Café Sdn Bhd. Secret Recipe Cakes & Cafe Sdn Bhd is a Malaysian based company that offers a wide range of fine quality gourmet cakes along with fusion of food and beverages. It has been operated successfully
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characteristics of service are service operators and passenger airlines like Etihad Airways encountering? What unique challenges does Etihad Airways face as a result of such characteristics? Services are intangible activities or benefits that an organisation provides to consumers in exchange for money or something else of value. There are 4 unique characteristics of service operations and passenger airlines like Etihad airways‚ namely intangibility‚ inconsistency‚ inseparability and inventory. Intangibility
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1 – Executive Summary This Integrated Marketing Communication plan has been produced by means of the brand Milo. The IMC plan will demonstrate a situation analysis‚ which discusses the current internal and external position of Milo. Within the situation analysis‚ the information conducted is about the brand‚ competitors‚ the outside environment‚ threats and opportunities. This therefore helped investigating into a target audience‚ in this case the age group 25-34 year olds have been selected. The
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