The whole concept behind "Integrated Marketing Communication (IMC)" is to maximize the impact a company has on consumers. Apple has done an exceptional job using components from IMC and the AIDA (Attention‚ Interest‚ Desire‚ Action) concept to achieve and maintain long-term customer relationship with their consumers while driving Apple brand value. Apple uses promotional and advertising tools to capture the attention‚ interest‚ and desire of the consumer. Apple capture our attention
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RED BULL IMC CAMPAIGN Assignment Objective • IMC can create competitive advantage‚ boost sales and profits‚ while saving money‚ time and stress. • It wraps communications around customers and helps them move through the various stages of the buying process. • This ’Relationship Marketing’ cements a bond of loyalty with customers which can protect them from the inevitable onslaught of competition. • IMC also increases profits through increased effectiveness. At its most basic
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ITEM ANALYSIS Facilitator: Marelen H. Amanuence Item analysis is a process which examines student responses to individual test items (questions) in order to assess the quality of those items and of the test as a whole. 1) Item Difficulty(Di) The percentage of pupils who got the item right 2) Item Discriminating Power (Dp) Indicates the difference between high and low achievers Item analysis procedures for classroom test 1. Score the papers and rank them from highest to lowest. 2. Separate
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Department of Electronics & Communication Course: Advertising ------------------------------------------------- Course Code: MGT962 Section: SE135 Name/Roll NO. : Abhishek Loumish / A10 Promotion Mix on Pond’s Definition of Promotion Mix : It is not enough for a business to have good products sold at attractive prices. To generate sales and profits‚ the benefits of products have to be communicated to customers and In marketing‚ this is commonly known as "promotion". As now
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Product Name Hold Hairspray. Product description Hold is a quality hairspray available in four fruity scents – grape‚ strawberry‚ blueberry and apple. The delicious scents stay in hair for up to six hours. It comes in a 500 mL bottle for the affordable price of $7.99. Hold comes in an attractive‚ bright bottle that will stand out from the other dull bottles on the shelf. It promotes shiny and healthy hair through added conditioning agents. It is easy to brush out and will provide an all day flexible
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Assessment 4- Data Analysis Report Factor 1- Safety- This factor measures the extent of how safe individuals believe public transport is. A high score on this factor would mean- That the individual perceives public transport as quite a safe option for them to take. Relationships found in this factor (safety) include- * Quite a significant relationship with regular transport use with a P-value of 0.01‚ where regular users scored a mean of 4.1 whilst non-users only scores 3.2 * A relationship
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Nespresso machine Contemporary objects are items that are of relevance to a particular time. Whether it is by the shape or the form‚ the product will give an insight into the time period in which it was made. The Nespresso machine is a modern object that explores the different ways in which technology and market desire has changed. Not only that‚ but it amplifies the differences of style from the then to the now. This product is aimed at all niches and plays on the buyer’s desire to purchase a
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Marketing Plan of a pizza parlor THE PIZZA OVEN. Prepared By COURSE : MKT 202 SECTION : 8 DATE OF SUBMISSION: 14th DECEMBER‚ 2009 |Contents |Page No. | |Executive Summary |3 | |Objectives
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On maintaining accountability of sensitive items In this RBI I will explain why accountability of your sensitive items is important. To lose a sensitive item can be detrimental to the readiness of your unit in times of war or training. The consequences of losing sensitive items vary from item to item according to its value and importance. In times of war losing a sensitive item such as a loaded SINCGARS radio or an ANCD you have just given your enemy the ability to intercept all secure radio
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the person having this obligation may or may not have actual possession of an item they are accountable for‚ sensitive item. Accountability is concerned primarily with records‚ while responsibility is concerned primarily with custody‚ care‚ and safekeeping. What does accountability mean to the Army? Accountability is a very important part of an enlisted soldier’s job. An enlisted soldier is responsible for a lot of items issued to him/her whether it’s a weapon‚ night vision goggles‚ clothing that
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