in 119 countries. Headquartered in the United States‚ the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. A McDonald’s restaurant is operated by either a franchisee‚ an affiliate‚ or the corporation
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PESTLE ANALYSIS McDonald¶s Presented byDHIRAJ KUMAR >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3
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and processed their food according to the Indians tastes‚ value system‚ lifestyle‚ language‚ and perception. Mostly in all countries everyone loves their traditional hamburgers which are prepared from beef and pork. Since Indians don’t eat pork‚ McDonalds had to rethink their strategy which was to introduce chicken‚ lamb‚ and fish to satisfy the Indian Market. When it comes to advertising they use a wide array of advertisement. In the United Kingdom they like to use
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Improving Production at Sutton Branch McDonalds Productivity is a very important factor in a business. It is how well a business produces it’s goods depending on how efficient the output is made. For McDonalds this is very important because as a fast food chain we need to keep costs and waste as low as possible‚ whilst still producing quality burgers and chips to meet customer demands and company goals. McDonalds in general uses all three types of production. Job production is when one-off specialised
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Industry Analysis Assess Industry Competitive Structure Within the restaurant industry‚ the quick service restaurants (QSR) sector‚ or better known as fast-food restaurants‚ are classified as “Perfectly Competitive” along the Industry Competitive Structure below. Monopolistic Oligopolistic Suppliers Perfectly Competitive Oligopolistic Buyers Monopsonistics Characteristics of the industry that places it within a perfectly competitive environment are as follows: 1. Rivalry within
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1. Executive Summary This case study seeks to evaluate the interests of various stakeholders of McDonald’s Corporation‚ its relation and impact to the organisation’s sustainability‚ with recommendations aimed at propelling the organization into a sustainable corporation. Among the strategic issues affecting sustainability are identified as obesity‚ advertisements targeting children‚ environmental pollution and treatments of animals. These and others factors have pressured McDonald’s to shift to
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number three on Gartner’s Supply Chain Top 25 List for 2012. This was recently announced at Gartner Supply Chain Executive Conference in May of this year. McDonald’s started in 1937 as a drive-in restaurant by two brothers‚ Richard and Maurice McDonald. Hamburgers were just ten cents. In 1948‚ after realizing that most of their profits came from hamburgers‚ they closed the drive-in and made it a self-serve operation. They set up their kitchen like an assembly line to ensure maximum efficiency
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• outline the stages of the decision-making process and the tasks required in each . • explain and give examples of DECISION MODLE in your company (for example: programmed and non-programmed ) • what kind of models might be more convenient for the company you study. Contrast rational‚administrative‚political and garbage can decision models. • Give 4 examples of common sources of potential bias in decisions for your company I. The stages of the decision-making process consists of eight steps: 1
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| General Motors | N.C. Zoo | Samsonite | Customers | Yes | Yes | Yes | Products or Services | Yes | Yes | Yes | Markets | Yes | No | Yes | Technology | Yes | No | Yes | Concern for Survival‚ Growth‚ and Profitability | Yes | No | Yes | Philosophy | Yes | Yes | Yes | Self-concept | Yes | Yes | Yes | Concern for Public Image | Yes | Yes | No | Concern for Employees | Yes | No | No | | McDonald’s | Customers | We place the customer experience at the core of all we do. Our customers
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Chapter 6) * Direct Marketing: A marketing system for developing products‚ sending messages directly to consumers‚ and accepting orders through a variety of media‚ and then distributing the purchase directly to consumers. * Direct response advertising: Advertising placed in a medium that generates an immediate and measurable response from the intended market. * Direct Mail: A printed form of direct response advertising distributed by Canada Post or independent delivery agents.
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