What is IMC and what is the purpose of it? Coordination/integration of all mktg comm.. tools/channels/sources within company into seamless program using minimal cost Maximizes impact on all relevant internal/external audiences Purpose generate ST financial returns and build LT brand value The Promotional Mix Advertising Paid form of non-personal communication Direct Marketing Direct mail‚ catalogs‚ telemarketing‚ etc. Interactive/Internet Marketing Back and forth- users participate and
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Urdu as the official state language‚ protest erupted throughout the eastern wing. On 21 February 1952 (8 Falgun 1359 in Bangla calendar) students protest led to killing of ordinary citizen by the police. More people were killed the next day. In Bangladesh 21st February - ’Ekushey February’ in Bangla - is observed as ’Shaheed Dibosh’ (Martyr’s Day) whilst the United Nations declared it officially as "International Mother Language Day". The Shaheed Minar (Martyr’s Column) in Dhaka‚ and other replicas
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Colonization of Bangladesh Bangladesh‚ a developing country‚ is relatively unknown in the globalized world and is often confused with its dominant neighbor‚ India. The country as we see it now did not exist even 50 years ago. The purpose of this paper is to detail how the region was colonized‚ how Bangladesh came to be and a brief overview of how it is doing now. As most geographers know that there is an intense relationship between Pakistan‚ India and Bangladesh‚ for good reason too. They were
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MARKET FAILURE IN BANGLADESH: NEGATIVE IMPACT OF DYEING INDUSTRY ON ENVIRONMENT Prepared for: Sheikh Morshed Jahan Course Instructor: Bangladesh Studies (K202) Prepared by: Rakshanda Zihan Roll No # 72‚ Section- B BBA‚ Batch 19th Institute of Business Administration‚ University of Dhaka‚ Dhaka March 31‚ 2013 Market Failure: Market Failure is an economic situation that occurs in free market economy. When in any given market‚ the quantity of a product demanded by consumers does not equate
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consumers must take a share of the responsibility for the deaths in the Bangladeshi clothing factory. By: David Blair Published By: The Telegraph Date: 25 Apr 2013 Summary: This article is about the distressing incident which took place in Bangladesh where 228 people died in the fall down of eight storey’s Rana Plaza. Rana Plaza had shops‚ offices and factories crowded with many people. But due to its substandard construction building got collapsed and fell down killing many people. While
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Bangladesh-PROBLEMS AND PROSPECTS Bangladesh Index Despite its poor-country status‚ increasing numbers of tourists have visited Bangladesh‚ a new but minor source of foreign exchange earning. Tourism in the early 1980s amounted to some 49‚000 visitors per year‚ but by 1986 more than 129‚000 tourists--mostly from India‚ the United States‚ Britain‚ and Japan--visited Bangladesh. According to the Bangladesh Parjaton Corporation (Bangladesh Tourism Corporation)‚ some Tk44.6 million in foreign exchange
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UNIVERSITY OF DHAKA DEPARTMENT OF MANAGEMENT STUDIES ASSIGNMENT ON ECONOMY OF BANGLADESH (Macroeconomic Performances) DATED: 01st April‚ 2013 SUBMITTED TO Kazi Rayhan Uddin Lecturer‚ Department of Management Studies University of Dhaka SUBMITTED BY Introduction: Bangladesh‚ small state of South-East Asia with the total area of 144‚570 sq km‚ can‘t still shake off the ill-reputation of being one of the least developed countries‚ shadowed by miserable poverty‚ high illiteracy
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monopoly provider of telecommunications services the Bangladesh Telegraph and Telephone Board (BTTB). Significant changes in the number of fixed and mobile services deployed in Bangladesh occurred in the late 1990s and the number of services in operation have subsequently grown exponentially in the past five years. The incentives both from government and public sectors have helped to grow this sector.It is now one of the biggest sector of Bangladesh. As a populous country‚ it’s huge market has attracted
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Bangladesh Liberation War‚ 1971 The Bangladesh Liberation War in 1971 was for independence from Pakistan. India and Pakistan got independence from the British rule in 1947. Pakistan had two parts‚ East and West‚ which were separated by about 1‚000 miles. East Pakistan was mainly the eastern part of the province of Bengal. The capital of Pakistan was Karachi in West Pakistan and was moved to Islamabad in 1958. However‚ due to discrimination in economy and ruling powers against them‚ the East Pakistanis
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Democratic Practice in Bangladesh From the Dravidian ages to Hossain Mohammad Ershad‚ Bangladesh was a prime place for dictatorship and monarchy. All rulers in Bangladesh ruled with absolute power and until 1990‚ the people did not have much say in the political system. Although some rulers of Mughal Dynasty are credited with following the peoples opinion‚ that was not a democratic system. Only two exceptions can be marked from the pre-1990s era. One is the election of 1946 where Muslim league
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