Essay Question Analyse and discuss the benefits and drawbacks of a demand-led vs. supply-led understanding of the tourism system. According to the United Nations World Tourism Organisation‚ often identified by many as the UNWTO (Lickorish & Jenkins‚ 1997)‚ define the term ‘Tourism’ as “the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business and other purposes” (Tuberkugurlu‚ 2012). The term ‘supply
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Tourism Promotion – stimulates sales through information dissemination Three Objectives of Tourism Promotion 1. Make the product widely known. 2. Make the product attractive to encourage people. 3. Make the product attractive without being dishonest. Three goals of Tourism Promotion 1. Informative promotion – used to inform the public of your product. 2. Persuasive promotion- devising persuasive message. 3. Reminder promotion – used to remind people of their positive experiences. Goals of Promotion
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CASE STUDY IN TRAVEL‚ HOSPITALITY AND TOURISM Tourism in Singapore 6 May 2013 Table of Contents 1 Introduction The Singapore Tourist Promotion Board was first established in 1964 with the mandate to promote Singapore as a tourist destination. We began work with a small staff strength of 25 and that year‚ we welcomed 91‚000 visitors. The Merlion was created as a symbol as part of marketing campaigns. (Anon.‚ 2013) Travel agent licensing and tourist guide training were
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Unit 1- Task 3 Interrelationships in Travel and Tourism Individual businesses must work in partnership with other organisations in order to be successful. Tourism is a very competitive and complex sector and many companies develop links with other businesses as a way of maximising profits. If for example Thomas cook didn’t work with other hotels‚ insurance companies‚ company picks up on arrival‚ Thomas cook wouldn’t make any profits‚ as customers wouldn’t want to book a holiday with a company who
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Sports Tourism Sports Tourism is viewed as international trips that are made to watch sporting events. There is no universally accepted definition of sports tourism‚ but the terms ‘sport tourism’ and ‘sport tourist’ are often found in literature review. Stuart Hall‚ a cultural theorist and sociologist from Kingston‚ Jamaica is one of the many theorists that have formulated an opinion of the definition of sports tourism. Hall is under the belief that sports tourism falls into two categories
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Promotion of Health Tourism in India The global growth in the flow of patients and health professionals as well as medical technology‚ capital funding and regulatory regimes across national borders has given rise to new patterns of consumption and production of healthcare services over recent decades. The free movement of goods and services under the auspices of the World Trade Organization and its General Agreement on Trade in Services has accelerated the liberalization of the trade in health
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Tourism is a complex product. Many suppliers and stakeholders are involved in supply chain. For the customers‚ it cannot be tested it beforehand. There is a distance between the time of purchase and the place when it is utilised. Therefore information is intensively required at the point of planning travel before purchase. Tourism products are dominated by information. Information technologies have accelerated changes in tourism of consumer behaviour and industrial structure.
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Tourism in Goa The state of Goa‚ India‚ is famous for its beaches and places of worship‚ and tourism is its primary industry. Tourism is generally focused on the coastal areas of Goa‚ with decreased tourist activity inland. Foreign tourists‚ mostly from Europe‚ arrive in Goa in winter whilst the summer and monsoon seasons see a large number of Indian tourists. Goa handled 7% of all foreign tourist arrivals in the country in 2011.[1][2] This relatively small state is situated on the western coast
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The Framework of Tourism: Towards a Definition of Tourism‚ Tourist‚ and the Tourist Industry (Leiper‚ 1979) Find six academic definitions for tourism‚ tourist or travel. Discuss each of these six definitions and explain the merits and efficiencies of each one‚ making connections with the points raised by Leiper (1979) where possible. Then provide an overall discussion about which definition is best and for what reason/s. Introduction Six definitions for the term Tourism were found from a variety
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Nielson et al. (2001) applied the marketıng ’paradigm’ to a study of Galway City in Ireland‚which aims to ’develop its tourism product while maintaining its environment.’ They emphasis the distinctiveness of place and the necessity of identifying: the design of the right mix of features and services‚ the development of an image that is attractive to the target market‚the delivery of the destination’s products and services in an accessible way and the promotion of the destination’s values and image
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