communities in the Mediterranean‚ Indian Ocean Basin‚ or along the Silk Roads. When I was traveling from China into the India Ocean Route‚ another fellow merchant of mine gave me a book and it detailed one of the greatest travelers in our time‚ Marco Polo. He was born in Italy and the whole family revolved of traders. His father‚ along with two brothers‚ moved about four years‚ living and trading everywhere
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A Game of Polo with a Headless Goat 1• What atmosphere is created in the first three paragraphs that describe the build-up to the race? 4 marks 1. The atmosphere that is created is a one of suspense‚ gusto and fervour. Everyone is speaking with a real passion and their keenness is overwhelming with enthusiasm. At first it all great and cheerful but then the cameraman doubts the scenario and thinks it wouldn’t pull through and this is where the suspense comes from and then it happens and there
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would be using a person as a means to an end‚ which therefore violates the categorical imperative. Therefore‚ the doctor would not be morally justified in killing the patient. The ethical philosophy of Kantianism can be directly applied to the Volkswagen (VW) scandal case study. When referring
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“Pillow Polo Unit” Pillow polo is a fast paced game that is played like the game of floor hockey indoors with a soft ended stick. There may be two or more balls in play at one time making this game very aerobic. Safety Rules The walls‚ bleachers‚ and other hard surfaces around the gym present the possibility for injury in a ‘hockey’ like unit. Because there are no side boundaries in the game (walls are in play) it would be dangerous for two or more students to race to the ball for possession
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IMC TOOLS USED BY LUX Promotion The great Indian brand wagon started nearly four decades ago. Great brands sometimes outlast their ambassadors as proven by Lux which celebrated its 75th anniversary in India. The first ambassador‚ Leela Chitnis featured in a Lux advertisement which flagged off the Lux wagon. She gave way to a galaxy of stars which includes Madhubala‚ Nargis‚ Meena Kumari‚ Mala Sinha‚ Sharmila Tagore‚ Waheeda Rehman‚ Saira Banu‚ Hema Malini‚ Zeenat Amaan‚ Juhi Chawla‚ Madhuri Dixit
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As I start my 2001 Volkswagen Passat for the first time in 2 months‚ it clicks for a few seconds before rolling over. The back left speaker doesn’t work anymore and the button for the trunk doesn’t work anymore so I just have to use the key. All these malfunctions remind me of August 27th‚ the day my car flooded. My good friend‚ Ben Lund‚ and I just got done eating Subway and decided to go to Sioux Falls so we could get school supplies. On our way up there I get a call from my girlfriend‚ Jenna
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Bucharest‚ Romania Tel: 40-731-338-803 Received: February 10‚ 2012 doi:10.5539/ijms.v4n2p121 Abstract Integrated marketing communication (IMC) is one of the most controversial areas of research‚ the concept marking a constant progress from the simple coordinating of promotional tools to a complex strategic process. Further to the evolution of modern marketing‚ where IMC has become a major way of achievement the objectives of a company‚ there is a need to identify opportunities to increase its impact on
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My two explorers are Marco Polo and Ponce De Leon. Marco Polo was one of the most famous westerner travelers. He traveled across Asia. He sailed south from Venice‚ Italy in the Mediterranean Sea. He also explored an area south of Beijing and the coast of china which is now Vietnam. Ponce de Leon sailed for Florida in the Americas. The reason why Marco Polo did his exploration was to find all kinds of different goods to trade. He did this because he was learning about trading goods. He
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The Role of IMC and its theory Is it a bird? is it a plane? Is it a business theory or a marketing theory? A management practice? A philosophy or a concept? A traditional linear marketing process (Kliatchko‚ 2008) or a cross-functional departmental process that requires management and board ‘buy-in’ (Duncan & Moriarty 1998)? Moreover‚ in this era of rapidly developing communications (Internet‚ mobile phones‚ digital communications and rapidly changing society‚ (demise of the family unit‚ the prosumer)
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Even though‚ both Al-Athir and Polo are describing the same matter‚ the way they see Tatars is quite different. Both authors came from a rapidly different background and it can be seen in the way they are approaching Tatars and describing their way of living. Muslim scholar‚ Al-Athir see Mongols as a threat. For Al-Athir Tatars are «…the greatest catastrophe and the most dire calamity…» Therefore‚ Al-Athir does not take into considerations any possible good sides of the Tatars. For example‚
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