Thomas Thjie Sudirman Plaza Indofood Tower‚ 27th Floor Jl. Jend. Sudirman Kav. 76-78 Jakarta 12910 Dear Mr. Thjie‚ I hereby enclose the report of IMC plan of Lays Seaweed Flavor Snack as your request on 4 April 2014. As discussed with you on last month‚ we have paid closed attention in creating a new and innovative promotion plan for Lays Seaweed Flavor. This report provides a detailed discussion and explanation for an effective promotional campaign. In this highly competitive market
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document consists of the IMC plan for Synergade- the new sports drink on the market‚ designed to use a natural approach to give its target market the energy boost when needed the most. The purpose of an IMC plan is to serve as a blueprint of the complete marketing communications for a brand. It evaluates the background of the brand and presents a set of guidelines and an action program for the advertising and promotions campaign. An IMC plan is a part of the marketing plan that involves all promotional
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IMC PLAN by Daniela Stolk Table of Contents 1.0 2.0 Executive Summary Promotion Opportunity Analysis 2.1 2.2 2.3 2.4 3.0 Communications Market Analysis Competitive Analysis Opportunity Analysis Target Market Analysis 7 10 12 14 15 17 20 21 22 24 25 26 29 30 31 32 33 36 37 39 40 41 42 43 44 Corporate Strategies 3.1 3.2 3.3 3.4 3.5 Corporate Image Strategy Brand Development Strategy Brand Positioning Strategy Public Relations Strategy Evaluation 4.0 Integrated Marketing Communication
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Integrated Marketing Communication Plan for Magnolia Executive Summary WHERE ARE WE? * Standing in the Mind * Standing in the Market WHY ARE WE THERE? * Marketing Mix Product The Magnolia Ice Cream brand boasts 7 different variants of Ice cream to cater to the discriminating taste of its various customers. This includes the Classic Line‚ the Gold Label‚ the Sorbetes line‚ the No Sugar Added‚ the Kiddie line‚ Imported line and the Limited
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Virgin Mobile USA: Pricing for the very first time Executive Summary Virgin is one of the world’s most recognized and respected brands. The company was established by Sir Richard Branson in 1970 and has been expanded into different areas such as travel‚ entertainment and lifestyle. Dan Schulman was appointed as CEO of Virgin Mobile USA in 2001‚ with 18 years experiences in telecom industry‚ Dan was confident that he would help Virgin to achieve 1 million subscribers by the end of first
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Virgin Mobile India-Think Hat Ke Vision To be the favourite mobile service of India’s youth Company Overview Virgin Group‚ Ltd. operates as a venture capital company. The company engages in various businesses‚ including mobile telephony‚ travel and tourism‚ financial services‚ leisure and pleasure‚ transportation‚ social and environment‚ music‚ holidays‚ shopping‚ media‚ publishing‚ and retailing. It has operations in Africa‚ Asia‚ Australia‚ Canada‚ Europe‚ the United Kingdom‚ and the United
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Case Analysis: Virgin Mobile USA What we are analyzing here is pricing of a service in a market which is saturated‚ as it has reached maturity‚ is highly capital intensive and in which a large amount of competition prevails. Virgin however is a known brand name with an extremely diversified portfolio. It has experimented successfully with the telecom business in the UK but failed in Singapore. It now targets the USA market; the problems before it are to: come up with an appealing offer and ensure
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1) Do you agree with Virgin Mobile’s target market (14 to 24-year-olds) selection? What are the risks associated with targeting this segment? Why have the major carriers been slow to target this segment? - As a group‚ we all agreed to this TM. We find this strategy suit extremely well with virgins advertising budget‚ as niche market will mean that advertising can be specifically targeted towards the target market rather than as a whole. Specific media vehicles can be used such as interactive
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Executive Summary The purpose of this report is to conduct a foreign market analysis on the chosen market‚ Japan throughout an in-depth and extensive environmental scanning in order to evaluate both the opportunities and threats that may affect the entry of selected company of Secret Recipe Cakes & Café Sdn Bhd. Secret Recipe Cakes & Cafe Sdn Bhd is a Malaysian based company that offers a wide range of fine quality gourmet cakes along with fusion of food and beverages. It has been operated successfully
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Challenges…………….……………………………………………………….. Page 14 5.0 Campaign Objectives………….……………………………………………………….. Page 15 5.1 Campaign Selling Idea………...……………………………………………………….. Page 16 6.0 IMC Tools I……………………………………………………………………..............Page 17 7.0 IMC Tools II…………………………………………………………………………… Page 18 7.0 IMC Tools III…………………………………………………………………………... Page 19 7.0 IMC Tools IV ………………………………………………………………………….. Page 20 8.0 Evaluation Methods…………………………………...……………………………….. Page 20 References……..…………………………………………………………………………… Page 21
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