Integrated Marketing Communications Plan Group Assignment Length: 20 PAGE MAXIMUM (appendices should not be used [with the exception of attaching a copy of your already submitted creative brief]‚ 1.5 spacing 12-point serif typeface is requested for the body of the work‚ with table‚ figures‚ etc at the discretion of students). 30% 20 March 2012 To assist students to prepare a practical integrated marketing communication plan for a brand through the application of material presented in the course
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IMC Plan Outline 1. Executive Summary 2. Problem Statement 3. Situation Analysis a. SWOT i. Strengths of the organization ii. Weaknesses of the organization iii. Opportunities in the environment (e.g.‚ demographics‚ political‚ legal‚ technological‚ social‚ cultural
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Thomas Thjie Sudirman Plaza Indofood Tower‚ 27th Floor Jl. Jend. Sudirman Kav. 76-78 Jakarta 12910 Dear Mr. Thjie‚ I hereby enclose the report of IMC plan of Lays Seaweed Flavor Snack as your request on 4 April 2014. As discussed with you on last month‚ we have paid closed attention in creating a new and innovative promotion plan for Lays Seaweed Flavor. This report provides a detailed discussion and explanation for an effective promotional campaign. In this highly competitive market
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Integrated Marketing Communications Plan Nokia Lumina 1020 November 28‚ 2013 Table of Contents Executive Summary…………………………………. Situation Analysis…………………………………… Market Analysis………………………………. Market Environment………………………….. Consumer Analysis…………………………… Competitor Analysis………………………….. Blackberry………………………………... Apple……………………………………… Samsung………………………………….. HTC……………………………………….. Product Analysis: Nokia Lumia 1020… SWOT Analysis……………………………………… Marketing Strategy…………………………………. Marketing Objectives…………………………
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document consists of the IMC plan for Synergade- the new sports drink on the market‚ designed to use a natural approach to give its target market the energy boost when needed the most. The purpose of an IMC plan is to serve as a blueprint of the complete marketing communications for a brand. It evaluates the background of the brand and presents a set of guidelines and an action program for the advertising and promotions campaign. An IMC plan is a part of the marketing plan that involves all promotional
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IMC PLAN by Daniela Stolk Table of Contents 1.0 2.0 Executive Summary Promotion Opportunity Analysis 2.1 2.2 2.3 2.4 3.0 Communications Market Analysis Competitive Analysis Opportunity Analysis Target Market Analysis 7 10 12 14 15 17 20 21 22 24 25 26 29 30 31 32 33 36 37 39 40 41 42 43 44 Corporate Strategies 3.1 3.2 3.3 3.4 3.5 Corporate Image Strategy Brand Development Strategy Brand Positioning Strategy Public Relations Strategy Evaluation 4.0 Integrated Marketing Communication
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SMECK AGENCY Edebel M. Gencianos Mark D. Mabitad Krisha Maire Macasero Cristina N. Montebon Shehera F. Novo January 29‚ 2012 EXECUTIVE SUMMARY The purpose of this study is to analyze and assess a company’s existing system and identify strategies that can be helpful to the company in terms of efficiency of the processes. Digitel Mobile Philippines‚ Inc.‚ doing business as Sun Cellular‚ is a wholly owned subsidiary of Digital Telecommunications Philippines‚ and is one of the Philippines’
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Rubia‚ Risienne F. Vender‚ Ian Paul L. Tacandong‚ Moses Grae A. Date of Submission January 29‚ 2013 TABLE OF CONTENTS Executive Summary ---------------------------------------------------------------------------- 3 Review of the Marketing Plan ---------------------------------------------------------------- 4 Situational Analysis Industry/Company Review ----------------------------------------------------------- 4 Product Review/Buyer Analysis ------------------------------------------------------
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Integrated Marketing Communication Plan for Magnolia Executive Summary WHERE ARE WE? * Standing in the Mind * Standing in the Market WHY ARE WE THERE? * Marketing Mix Product The Magnolia Ice Cream brand boasts 7 different variants of Ice cream to cater to the discriminating taste of its various customers. This includes the Classic Line‚ the Gold Label‚ the Sorbetes line‚ the No Sugar Added‚ the Kiddie line‚ Imported line and the Limited
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1.) Integrated Marketing Communications (IMC) is marketing campaigns which move toward to achieve the objectives‚ and use different promotional methods to increase market sales and achieve goals. Advertising‚ sales promotion‚ public relations‚ channels sponsorship marketing and direct marketing are example of the promotional methods in Integrated Marketing Communications (IMC). Companies use the marketing tools or resources to impact consumers and to maximize the profit at the minimal cost. An effective
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